UI / UX / Usability
It’s easy to get caught up in the private world of web design, spending too much time playing with the latest CSS tricks, or flipping through the coolest design showcases.
“Every dollar spent on UX brings in between $2 and $100 dollars in return.”
by anthony on 08/04/11 at 10:05 pm
Although I spend most of my time working out of my home studio, I recently consulted onsite at a large New York City interactive agency.
Imagine the following scenario:
Designing a website user interface can be a struggle match. If you’re building a small portfolio or simple blog layout there isn’t as much to worry about. However an entire magazine requires featured stories and sidebar widgets and author profiles.
In recent years, the aesthetic of UIs has followed a dominant ideology that attempts to replicate the physical world. With a handful of software/product updates and new releases in the last few months, we’ve begun to see how it might be time to find a new balance (see Clive Thompson’s article in Wired and Sam Biddle’s on Gizmodo . As both Thompson’s and Biddle’s articles describe, the philosophy that drives the majority of contemporary UIs is called skeuomorphism.
Taking this need to create personas that represent real people, with all their quirks and eccentricities and also their varied professions, to an extreme, is the technique of Design for Extreme Characters.
It’s crucial for start-ups to know who uses their application and how.
The closer you are to your customers, the more relevant your product will be and the more likely you make it for people to choose you. It may seem obvious, but the gap between those that do and those that talk is widening, despite the immediate bottom-line benefits. But more than this, companies that put usefulness at the heart of what they do become part of their customers’ lives.
Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It's becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space.
In their rush to build more features into their electronic devices, companies often lose sight of a key ingredient: basic usability.
The web is not an art gallery. And before all the art aficionados and web designers, take umbrage, let me clarify by stating that the net appreciates and requires usability.
By Paul Bryan
By Lauren Cramer