Stop Designing Pages And Start Designing Flows - Smashing UX Design Advertisement For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process. Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. Start With The User When starting a new Web design project, we’re often handed a design brief, branding standards, high-level project goals, as well as feature and functionality requirements. Two examples of popular user flows for e-commerce and subscription websites. Map User Flows Into Conversion Funnels Not all website visitors are created equal. Typical User Flows Some typical user flows are: Diving Into Funnels: A Closer Look At Customer Acquisition (al)
Storyboards Storyboard is a tool that helps communicating how a user would experience a product or service and how the proposed design will help them accomplish their goals (user journeys). This methodology has been borrowed by the movie industry and allows describing the interaction between the user and a product/service on one or more frame by showing the key experience touchpoints. Storyboards are great ways to share a concept with clients and customers and make them understand design ideas and decisions. They can be used during design workshops gather feedback and to help identify areas of improvement or missing elements of the experience. Tool Storyboard can be created in different ways. I put together some Storyboard Tamplates that can help tell the 'story' of an experience. ::storyboard template 1 – one channel (small images, long story) ::storyboard template 2 – one channel (big images, short story) ::storyboard template 3 – multiple channels References
Vintascope 12 Creative Design Elements Inspiring the Next Generation of UX It's been a long time since I've written about design here at Moz, but I spent my morning in a great meeting with Derric, and was inspired by a lot of his ideas and what we reviewed to revisit some of the emerging trends and outlier creatives that are opening our eyes to what's possible. Below, you'll find some truly exceptional, unique elements of creative layout and artistry, as well as simple tweaks to best practices that are pushing the field forward. Hopefully, a few will inspire your design directions, too! #1 - Products Floating on the Background Here's a good-looking page from Hugh & Crye Shirts, showcasing one of their garments: Not bad, right? But watch what happens when the product is lifted out of the photo context and floated onto the background (courtesy of designer Chris Svetlik): Pretty remarkable, right? Here's another example of the same principle at work from Makr Carry Goods, creators of some beautiful bags: #2 - Typography IS the Design #4 - The Vertical Storyteller
Develop Personas Project Management (4) A project plan takes into account the approach the team will take and helps the team and stakeholders document decisions made regarding the objective, scope, schedule, resources, and... Creating an interdisciplinary team with the right mix of skills is vital to the smooth and successful execution of any project. Team members may be able to cover multiple roles or there may... Use your kick-off meeting to discuss the business case related to the site, the vision and mission based on user and organizational goals, and the vision for the site moving forward. Website requirements are a list of necessary functions, capabilities, or characteristics related to your website and the plans for creating it. User Research (14) When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity. Usability Evaluation (14) Information Architecture (4) User Interface Design (4)
Fifth Floor Over Golden Horn Can User Experience Be Beautiful? An Analysis Of Navigation In Portfolio Websites Advertisement When users land on your website, they typically read the content available. Then, the next thing that they will do is to try and familiarize themselves with your website. In this article, I’ll be analyzing the navigation elements of a particular category of websites, i.e. portfolios. These themes will be explored through a brief analysis of eight portfolio websites, carefully selected by the Smashing Team and, well, scrutinized by me! Dawid Wadach My first impression of Dawid Wadach’s website was “Whoa! The apparent absence of navigation is the first noticeable thing on wadach.com2. It was only after stopping to read what I was randomly and rapidly uncovering with my mouse that I actually noticed that the hidden parts contained the portfolio of websites designed by Wadach. Hovering over the white area uncovers some of the projects undertaken by Wadach. To be fair with Dawid, the menu is indeed visible as it’s located in the form of a button right next to his logo. Conclusion
Complete Beginner's Guide to Design Research In an industry devoted to the people who use our products, services, and applications, research is paramount. We ask questions. We take notes. We learn everything we can about the target audience, and then iteratively test our work throughout the design process. Want UX Tips Delivered Straight to Your Inbox? Original UX articles Curated Resources Never miss an issue! UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process. In this Complete Beginner’s Guide, we’ll look at the many elements of design research, from interviews and observations, to usability testing and A/B testing. What is UX research? UX research encompasses a variety of investigative methods used to add context and insight to the design process. The main goal of design research is to inform the design process from the perspective of the end user. With that in mind, research has two parts: gathering data, and synthesizing that data in order to improve usability. Observation
dOOrstePPing Story-centered design: Hacking your brain to think like a user When I first started designing interactive products, it was a struggle. Small projects were fine. But when the interactions got more complex, I noticed that tools, team communication, and even my own thinking started breaking down. I used to design screens Back in college, we were mostly designing posters, book covers, homepages, and lots of other single-screens. When I moved to San Francisco and started designing apps, I kept working the same way: I designed a screen, or maybe a set of screens, and showed that set to the team. Screen-centered design doesn’t work for apps Once you’re dealing with an app that has a dozen screens and hundreds of states, you can’t hold the whole product in your head like a poster. We were thinking of the product as a set of screens. A user might first notice your product in a search result, browse around the product for a minute, and then leave. A product is not a set of screens — it’s the stories those screens enable. Story-centered design
User Experience Jobs with High Salaries A well designed website or application that effectively caters to its audience is a high priority for leading businesses these days. As a result, skilled professionals in the growing field of user experience design can earn a very respectable salary. Here are top paying jobs for Information Architecture, Usability, and UX practitioners plus reasons to explore each for your user experience design career - and bank your account! (Salary figures based on Indeed.com and GlassDoor.com data) User Experience Strategist How do companies transform an initial business goal into a valuable user experience that champions a brand and satisfies customers? These expert planners are paid handsomely (between $67,000 and $135,000 in salary) to put strategies in place that incorporate UX design, branding, development and more. Usability Analyst When user-centric design decisions need to be made, usability analysts are the go-to guys and gals. User Interface Designer Interaction Designer Information Architect
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4 Elements That Make A Good User Experience Into Something Great In the main, entries to this year’s Interaction Awards were good. The apps, the websites, the interfaces, and the games were slick and sleek. For the most part, they checked the design boxes we have all come to expect. Sure, some seemed to have beamed in from the early days of Netscape, but overall, buttons, pushed, sent you somewhere you thought you might go. So far so good, right? As it happens, some clues about the future of the discipline lay among the category winners in the awards program (of which I was a juror). Building Platforms Best in Show went to "Loop Loop," a musical application for Sifteo, which neatly turns the 1.5" blocks into a tiny interactive music sequencer. Moving Beyond the Screen The People’s Choice award went to "Interaction Cubes" by Fundação Oswaldo Cruz/Museu da Vida, from Rio de Janeiro. Seamlessly Integrating Data Making things work might be one responsibility of the interaction designer; making sense of things is another. Empowering the User