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The Anatomy of an Experience Map

The Anatomy of an Experience Map
Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It’s becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space. But I still see a dearth of quality references. When someone asks me for examples, the only good one I can reference is nForm’s published nearly two years ago. However, I believe their importance exceeds their prevalence. I’m often asked what defines a good experience map. But it’s not just about the illustration of the journey (that would simply be a journey map). Rail Europe experience map. The experience map highlighted above was part of an overall initiative for Rail Europe, Inc., a US distributor that offers North American travelers a single place to book rail tickets and passes throughout Europe, instead of going to numerous websites. First Steps An overall inventory of touchpoints for Rail Europe. The Lens

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Cognitive Dissonance Theory Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition). Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance). Conceptual Models in a Nutshell This article explains what conceptual models are and describes the value of developing a conceptual model of a software application before designing its user interface. Conceptual Model: a Model for Users’ Mental Model A conceptual model of an application is the model of the application that the designers want users to understand. By using the application, talking with other users, and reading the documentation, users build a model in their minds of how to use the application. Hopefully, the model that users build in their minds is close to the one the designers intended. This hope has a better chance of being realized if the designers have explicitly designed a clear conceptual model as a key part of their development process.

RGB ledlamp - Intro Since RGB-leds became powerful enough to be used in lighting, I've been planning on incorporating them in my house interior somehow. I think the way you can set the atmosphere from nice and cool blue to warm red is something to be desired. A while ago, I've received a Philips LivingColor-lamp, so I already know how it feels. A step by step guide to scenario mapping Scenario mapping is a really quick, easy and dare I say it even fun way to collaboratively create, discuss and communicate user scenarios. Scenario mapping will help you to think about your users, to think about their tasks and most importantly to think about the sort of user experience you want to provide. It will also help to ensure that your designs are grounded in the real world because scenario mapping forces you to consider the context in which a design is likely to be used.

Communication design Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving. Communications designers translate ideas and information through a variety of media. Their particular talent lies not only in the traditional skills of the hand, but also in their ability to think strategically in design and marketing terms.

40 Quality Examples of iOS User Interface Designs iOS is a mobile operating system developed and distributed by Apple Inc. The user interface, is the industrial design field of human–machine interaction. iOS is based on the concept of direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. As of March 6, 2012, Apple’s App Store contained more than 550,000 iOS applications. With new applications released on a daily basis, the App Store is being flooded with apps that we should tap. More applications means more competition > more competition means higher quality development and design > higher quality development and design means time consuming hard work.

Mirror, Mirror, on the Screen According to Don Norman (author of Emotional Design: Why We Love (or Hate) Everyday Things) there are three levels of cognitive processing. The visceral level is the most immediate and is the one marketing departments look to when trying to elicit trigger responses and be persuasive. Behavioral processing is the middle level, and is the concern of traditional usability or human factors practitioners designing for ergonomics and ease of use. The third level is reflective processing.

Post-Agile: A Design Thinking Approach to Software Development Regardless of how trained and focused your people are, when the projects you work on vary in complexity and time finding a single project management solution that works for all is impossible. This is the truth I have discovered after my first three months at Artefact, where the range of development projects varies widely – from an 18 month fully integrated design and development like PIRCH Advisor to a quick four-week iteration on our commenting platform Civic IQ. Yet Agile project management, or the iterative and incremental method of managing design and development has become so pervasive, that people and companies throw the terms around like they’re the panacea for all productivity issues. Not only that, they expect you to blindly embrace and follow the methodology regardless of the project at hand.

Applying the Pareto Principle to the User Experience: MeasuringU Jeff Sauro • September 12, 2012 In 1906 Vilfredo Pareto, an Italian economist, observed that wealth was unequally distributed in Italy. He noted that 80% of the land and wealth was owned by 20% of the people. A similar relationship can be observed in the wealth and income across most countries. 30 Free Toggle Switches UI Elements (PSD) Advertisement A toggle switch is a hinged switch that can assume either of two positions, such as an on/off button. It is a switch which is used for breaking or connecting and electrical circuit, such as that present on a switch-board. Toggle switches are now playing a part in the web designing and development industry as they are being used frequently as an UI Element.

There is No Spoon: The Construct of Channels As products become services, and services become more thoughtfully and holistically designed, we are breaking out of our digital silos and endeavoring to support a more seamless cross-channel customer experience spanning every touchpoint between the customer and company. But what constitutes the channel in cross-channel? And what implication does this have on the customers’ experience when interacting with your product or service? Winning with IT in consumer packaged goods: Seven trends transforming the role of the CIO Consumer-packaged-goods (CPG) companies have traditionally viewed technology as a necessary business expense to be managed in the most efficient way possible. As IT spending increased over the past two decades, managers concentrated on standardizing IT systems across the company and reducing costs. Technology programs delivered on consolidating and integrating systems following mergers and acquisitions. Productivity flowed from improved supply-chain processes and from warehouse and plant-floor automation. But growing and differentiating the business through IT-enabled innovation was not a top priority for leadership teams.

Design Better And Faster With Rapid Prototyping Advertisement The old adage, “a picture speaks a thousand words” captures what user interface prototyping is all about: using visuals to describe thousands of words’ worth of design and development specifications that detail how a system should behave and look. In an iterative approach to user interface design, rapid prototyping is the process of quickly mocking up the future state of a system, be it a website or application, and validating it with a broader team of users, stakeholders, developers and designers.

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