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In-App Purchases Will Dominate the Smartphone App Business - Media Market Research at iSuppli
In-app purchases will rise to account for 64 percent of total market revenue in 2015, up from 39 percent in 2011, as shown in the figure below. Revenue from in-app purchases will increase to $5.6 billion in 2015, up from $970 million in 2011, according to the IHS Screen Digest Mobile Media Intelligence Service at information and analysis provider IHS (NYSE: IHS). “Smartphone users overwhelmingly prefer free apps to paid apps, as we estimate 96 percent of all smartphone apps were downloaded for free in 2011,” noted Jack Kent, senior analyst, mobile media for IHS.
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