Publicités imprimées originales et créatives à visionner. Guerilla Marketing: Fun & Effective | MOS Creative. Guerilla Marketing is one of the coolest ideas that have come up within the 20th century. Jay Levinson coined the term “guerilla marketing” and it has taken off since then. Large companies, small companies and even non-profit organizations use guerilla tactics to increase revenue and even awareness. It relies heavily on unconventional methods and relies even more heavily on creative imagination. Some non-traditional methods include reverse graffiti (clean pavement adverts), undercover (hidden messages) and experiential (interaction with the product). Here are some examples: UNICEF Foundation for Water Awareness: Buying Dirty Water to Help Others Receive Clean Water Real Hip Hop Supermarket Carts Depicting Hungry Children, Hunger Awareness Program Stick On Anti Smoking Stickers for Exhausts Anti Cellulite cream from Nivea Bus Grips Depicting Advertised Watches Mr.
Awareness for Homelessness Kit Kat Break Bench Which one was your favorite? The Creative Advertising Post | Spotlight on the Creative Advertising Communication. Creative&Live - Articles in “Advertising” 35 publicités pour Wonderbra. 31 Brilliant And Creative Print Advertisements. 49 publicités qui se démarquent des autres en redoublant de créativité et d’humour. On entend souvent dire que l’univers de la publicité est impitoyable, et pour cause : dans un monde où chacun est exposé à des dizaines de publicités à la minute, il est primordial de redoubler de créativité pour se faire voir. Le meilleur moyen de se démarquer est encore de provoquer une émotion. Quoi de mieux alors que d’utiliser l’humour ? 1. Une publicité qui a de la gueule pour la série « Ugly Betty » source: smog 2. Source: blog.poligrafi Ce qui nous rappelle cette fausse publicité où une jeune fille n’utilisant pas de tampons de la marque se fait avaler toute crue 3.
Source: creativadvertising 4. Source: 2.bp.blogspot 5. Source: shenidar 6. Source: audioanalogicodeportugal 7. Source: PLP 8. Source: inspirationsweb 9. Source: indulgd 10. « Les idées changent le monde », publicité inspirée par Martin Luther King pour TED source: apoints 11. Source: panmondial 12. Source: ireland-davenport 13… Et vous mange tout cru grâce à ce bus déguisé en requin source: goldteam 14. Source: postview 15. 16. 18. Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide. Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature.
Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”
Each ad's fine print says "actual Google search on 09/03/13. " While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches. Since its creation, autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd, but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them. Kyriad Experience.