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AppExchange for Marketing: Supercharge Campaigns, Events, and More. Building Your Company’s Vision. We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time.

Building Your Company’s Vision

T.S. Eliot, Four Quartets Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance.

Hewlett-Packard employees have long known that radical change in operating practices, cultural norms, and business strategies does not mean losing the spirit of the HP Way—the company’s core principles. A well-conceived vision consists of two major components: core ideology and envisioned future. Articulating a Vision Core Ideology. When Company Culture Becomes Discrimination. Entrepreneur and CultureIQ are searching for the top high-performing cultures to be featured on our annual list.

When Company Culture Becomes Discrimination

Think your company has what it takes? Click here to get started. There's a lot of chatter about culture today, with Glassdoor releasing its rankings of "best" company culture. Indeed, culture is an important part of leadership. As a manager, you need to set a tone and direction for your employees, give them a sense of purpose and community, and make that tangible enough for your customers and business partners to feel, as well. But there needs to be more discussion of the darker side of culture. First, a caveat: This is not a screed on how tech companies or Silicon Valley or U.S. corporations need to "do more" to increase hiring of women and minorities. Yet, many company-culture programs tilt into steath discrimination. There is much truth in that, even beyond Silicon Valley.

Related: The One Executive Position Every Startup Now Needs to Fill Today. 10 Examples of Companies With Fantastic Cultures. Having great company culture is no longer just an option.

10 Examples of Companies With Fantastic Cultures

Today’s workers consider it as much as they consider salary and benefits. In fact, fantastic company culture is almost expected along with other traditional benefits. While the culture that works for one company might not work for another, you can learn a lot from companies who are doing it right, and get started on company culture hacks of your own. 1. Zappos Zappos has become almost as well known for its culture as it is for the shoes that it sells online. It starts with a cultural fit interview, which carries half the weight of whether the candidate is hired.

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture -- when you get the company culture right, great customer service and a great brand will happen on its own. Takeaway: Zappos hires according to cultural fit first and foremost. 2. 3. Southwest isn’t new to the game.

Tony Hsieh, Zappos, and the Art of Great Company Culture. Shoe selling shouldn’t come to mind when you hear the name Zappos.

Tony Hsieh, Zappos, and the Art of Great Company Culture

While the company does sell shoes and other retail goods, it’s not what it sells that makes Zappos successful. It’s how it sells (that is, what it does for its employees and customers) that makes Zappos what it is today. The company has revenues in excess of $1 billion annually, and in 2009 Amazon acquired Zappos for around $1 billion. The acquisition by Amazon wasn’t your typical transaction where the founder and team got rich, retired, and you never heard from the company again. Today, nearly four years after the acquisition, Zappos still operates independently from Amazon. To understand Zappos, you need to know CEO Tony Hsieh (pronounced shay). Culture Of Yes.

When Steve Jobs first began strategizing the Apple Stores concept, he wanted to model the customer service experience after the best of the best.

Culture Of Yes

He asked around Apple’s headquarters: “What’s the best customer experience you’ve ever had yourself, as a customer?” The answer surprised him. Almost every employee answered that a hotel, resort, inn or foodservice establishment had provided the best service. As a result, Jobs decided to model his Apple Stores after the hospitality industry, and the rest is history. In Culture Of Yes: Practices And Principles Of Great Hospitality, best-selling author and customer service thought leader Micah Solomon interviews top professionals in the hospitality and foodservice industries: the CEOs, GMs, chefs and other visionary practitioners from colossal Five Star resorts to cozy countryside inns, and from seasonal fine dining taverns to casual barbecue restaurants. Buy now on: Please Stop Saying These 25 Ridiculous Phrases At Work.