Upbeat gets $1.5M to create a data science-driven alternative to PR agencies. Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open emails.
Upbeat wants to use data science to create PR pitches that don’t automatically end up in the Trash folder. The San Francisco-based startup (formerly called PRX.co) launched the public beta of its cloud-based PR platform today and also announced that it has raised $1.5 million in funding. Upbeat’s investors are Draper Associates, Maverick Capital, Kleiner Perkins Caufield Byers, FirstRock Capital, UpHonest Capital, Quest Venture Partners, SV Angel, 500 Startups, Stanford-StartX Fund, and Y Combinator.
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