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The Net Generation -- for whom social net working via the Inter net is a birthright -- are probably too young to characterize adequately. They were in their teens and 20s in the Nineties (1994-2003; not to be confused with the '90s); and they are in their 20s and 30s now, in the Oughts (2004-2013; not to be confused with the '00s). Not to be confused with the so-called Generation Y or Millennials (pop demography terms that refer to Americans born between the mid-1980s and mid-1990s), Netters aren't the parent-loving, resume-padding, squeaky-clean paragons of virtue we've heard their parents praise to the skies. Like OGXers, who were lumped in with Boomers but never felt part of that generation, Netters are a lost generation; older Netters have been lumped in with PCers (who, to make matters worse, were mistakenly called Xers), and younger Netters have been lumped in with Millennials. This trend stops here!
There's no doubt that Generation Y will fundamentally change corporate America. It's already started. Managing Gen Y is the hot topic among consultants, Human Resource executives and talent management professionals.
Gen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.