Social Media Interests
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So, you want to really step it up a notch and take your online marketing efforts to the next level but you’re not really sure what you need to do.
There’s a saying that generals usually fight the current war using the tactics of the previous war.
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).
Beyond building an interactive community, corporate blogging offers search engine benefits, it elevates thought leadership, and it helps create a content library that can be used in sales efforts.
Since the days of Google Buzz , the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to search was likely inevitable.
Do you tweet to spread love and happiness, or to vent? One agency believes that love will conquer all on Twitter, and they created a real-time, interactive, 3D map of the world containing tweets that mention the words “love” or “hate” to prove it. To make the map, Imperial Leisure geo-tagged and color-coded tweets from around the world.
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski , writer-reporter
Google+ is still virgin territory for games and other social applications. At the Inside Social Apps 2012 conference this week, Inside Network’s Justin Smith sat down with Google+ director of engineering David Glazer to talk about what developers can expect from the platform. Glazer said the company is testing Google+ in three phases: “One, create a great user experience,” he said.
At a recent Socialize event in Toronto, a few panelists pointed out that people may be looking at Google+ the wrong way. While most are trying to categorize it as a social network, the speaker felt that Google+ couldn’t miss because it was just a way of strengthening social SEO, and as the years pass, it will become more and more vital for companies to use it to improve their SEO anyway, and eventually this will draw people to Google+ through Google search. I feel that this idea is spreading through businesses pretty fast, and seeing as how starting a basic Google+ business profile has almost zero risk and a very low cost, we’re seeing companies get into the space quick.
Twitter announced today that it has partnered with Iridium and Thuraya, the two largest satellite operators, so that subscribers of these services have access to Twitter SMS.
Social media has gone global. Facebook, the most widely used network, is now available in more than 70 languages, with three-fourths of its 800 million active users living outside the U.S. But usage varies widely by region, according to a report on global social media adoption by Forrester Research.
It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history. In fact, users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest.
Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout -like rating system based on the ratio of pro and con opinions on Twitter and Facebook.
Car rental company demands typo of National.com, a domain it doesn’t even own. Vanguard Trademark Holdings, which owns the National car rental brand, has filed a cybersquatting lawsuit ( pdf ) against the domain name Natiional.com. The company filed a UDRP against the domain name already.
Domain auction house Netfleet advised clients of the security breach. Computer hackers have penetrated the database of Australia's biggest internet domain name auction house, possibly accessing client home addresses and encrypted credit card numbers. Netfleet yesterday told clients of the security breach and said it had reported the incident to the Australian Federal Police and CERT Australia - the National Computer Emergency Response Team in the Attorney-General's Department.