
Neuromarketing
Power Posing: Fake It Until You Make It
The Reason We Reason | Wired Science
You Know More Than You Know | Wired Science
There’s a fascinating new paper in Psychological Science by the Dutch psychologist Ap Dijksterhuis on the virtues of unconscious thought when it comes to predicting the outcome of soccer matches. It turns out that the conscious brain – that rational voice in your head deliberating over the alternatives – gets in the way of expertise. Although we tend to think of experts as being weighted down by information, their intelligence dependent on a vast set of explicit knowledge, this experiment suggests that successful experts don’t consciously access these facts. When they evaluate a situation, they don’t systematically compare all the available soccer teams or analyze the relevant players. They don’t rely on elaborate spreadsheets or athletic statistics or long lists of pros and cons. Instead, Dijksterhuis’ study suggests that the best experts naturally depend on their unconscious mind, on that subterranean warehouse of feelings, hunches and instincts.Jonah Lehrer on Behavioral Economics: Is 'Nudging' Really Enough? | Head Case
Neuroscientists Can Predict Your Behavior - Science and Technology Updates
A wealth of psychological insights from ten more key social psychology studies. Over the last 7 months I've been exploring 10 more of my favourite social psychology studies, each with an insightful story to tell about how our minds work. This follows on from an article I wrote two years ago ( 10 brilliant social psychology studies ). Key insights from each study are below but click through to get the full story of each experiment. Image credit: Ayres no graces About 50% of our everyday lives is habitual.
Why Smart People Do Dumb or Irrational Things
Un article de Wikipédia, l'encyclopédie libre. Un biais cognitif est un motif ou système psychologique, cause de déviation du jugement. L'étude des biais cognitifs fait l'objet de nombreux travaux en psychologie cognitive , en psychologie sociale et plus généralement dans les sciences cognitives . Le terme biais fait référence à une déviation systématique par rapport à une pensée considérée comme correcte. Les travaux en psychologie ont identifié de nombreux biais cognitifs propres à l'esprit humain à travers de multiples domaines : perception , statistiques , logique , causalité , relations sociales , etc.

