Neuromarketing
Power Posing: Fake It Until You Make It
We can't be the alpha dog all of the time. Whatever our personality, most of us experience varying degrees of feeling in charge. Some situations take us down a notch while others build us up. New research shows that it's possible to control those feelings a bit more, to be able to summon an extra surge of power and sense of well-being when it's needed: for example, during a job interview or for a key presentation to a group of skeptical customers. "Our research has broad implications for people who suffer from feelings of powerlessness and low self-esteem due to their hierarchical rank or lack of resources," says HBS assistant professor Amy J.C. Cuddy, one of the researchers on the study.
The Reason We Reason | Wired Science
<img class="aligncenter size-full wp-image-59373" title="moses_malone2_350" src="http://www.wired.com/images_blogs/wiredscience/2011/05/moses_malone2_350.jpeg" alt="" width="350" height="240" /> Let me tell you about a classic psychological study that I don’t believe. In the early 1980s, Amos Tversky and Thomas Gilovich began sifting through years of statistics from the Philadelphia 76ers.
You Know More Than You Know | Wired Science
There’s a fascinating new paper in Psychological Science by the Dutch psychologist Ap Dijksterhuis on the virtues of unconscious thought when it comes to predicting the outcome of soccer matches. It turns out that the conscious brain – that rational voice in your head deliberating over the alternatives – gets in the way of expertise. Although we tend to think of experts as being weighted down by information, their intelligence dependent on a vast set of explicit knowledge, this experiment suggests that successful experts don’t consciously access these facts. When they evaluate a situation, they don’t systematically compare all the available soccer teams or analyze the relevant players. They don’t rely on elaborate spreadsheets or athletic statistics or long lists of pros and cons. Instead, Dijksterhuis’ study suggests that the best experts naturally depend on their unconscious mind, on that subterranean warehouse of feelings, hunches and instincts.
For the last few hundred years, a simple assumption has dominated economic thinking about human nature: We are rational creatures. When faced with alternatives, we carefully maximize our utility, just like those hypothetical agents in the Econ 101 textbooks.
Jonah Lehrer on Behavioral Economics: Is 'Nudging' Really Enough? | Head Case
Neuroscientists Can Predict Your Behavior - Science and Technology Updates
In a study with implications for the advertising industry and public health organizations, UCLA neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen during a one-week period even better than the people themselves can.
A wealth of psychological insights from ten more key social psychology studies. Over the last 7 months I've been exploring 10 more of my favourite social psychology studies, each with an insightful story to tell about how our minds work. This follows on from an article I wrote two years ago ( 10 brilliant social psychology studies ). Key insights from each study are below but click through to get the full story of each experiment. Image credit: Ayres no graces About 50% of our everyday lives is habitual.
Why Smart People Do Dumb or Irrational Things
Un article de Wikipédia, l'encyclopédie libre. Un biais cognitif est un motif ou système psychologique, cause de déviation du jugement. L'étude des biais cognitifs fait l'objet de nombreux travaux en psychologie cognitive , en psychologie sociale et plus généralement dans les sciences cognitives . Le terme biais fait référence à une déviation systématique par rapport à une pensée considérée comme correcte. Les travaux en psychologie ont identifié de nombreux biais cognitifs propres à l'esprit humain à travers de multiples domaines : perception , statistiques , logique , causalité , relations sociales , etc.
