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Study: The Brains of Storytellers And Their Listeners Actually Sync Up - 80beats. Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact. When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

All representing some fine outreach marketing strategies. The Secret to Activating Your Audience’s Brain. The dawn of marketing’s new golden age. Science has permeated marketing for decades.

The dawn of marketing’s new golden age

Fans of the television drama Mad Men saw a fictionalized encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early 1990s witnessed a happy marriage of advertising and technology as marketers mastered both the medium of television and the science of Nielsen ratings. These years gave birth to iconic advertising messages in categories ranging from sparkling beverages (“I’d like to buy the world a Coke”) to credit cards (“American Express. Don’t leave home without it”) to air travel (“British Airways: the world’s favourite airline”).

Kurt Vonnegut on the shapes of stories. Monomyth. Joseph Campbell's monomyth, or the hero's journey, is a basic pattern that its proponents argue is found in many narratives from around the world.

Monomyth

This widely distributed pattern was described by Campbell in The Hero with a Thousand Faces (1949).[1] Campbell, an enthusiast of novelist James Joyce, borrowed the term monomyth from Joyce's Finnegans Wake.[2] Campbell held that numerous myths from disparate times and regions share fundamental structures and stages, which he summarized in The Hero with a Thousand Faces: A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.[3] A chart outlining the Hero's Journey. Summary[edit] In a monomyth, the hero begins in the ordinary world, and receives a call to enter an unknown world of strange powers and events.

Reclaiming the Campfire: Traveling the Distance That Divides with Stories. “The shortest distance between two people is a story.”

Reclaiming the Campfire: Traveling the Distance That Divides with Stories

Those are the words that keep bouncing around my brain. I heard them last week, spoken by Kyle Wark, an Indigenous researcher and policy analyst with the Alaska Native Policy Center and member of the Tlingit tribe. Three Differences between Corporate Messages and a Corporate Story — Bill Baker's BlogA Storied Perspective – Bill Baker's Blog.

One of the more common conversations I have with potential clients is around the difference between corporate messages and a corporate story.

Three Differences between Corporate Messages and a Corporate Story — Bill Baker's BlogA Storied Perspective – Bill Baker's Blog

During an introductory coffee meeting or phone call, the discussion will sometimes lead to the potential client assuring me that they, in fact, already have their corporate story defined and their workforce engaged and aligned around it. With new business development I never push hard and try to sell something to someone who isn’t sure they need it, so my tact in this situation is often to ask the person to share some of their story with me. Sometimes what they relay back is indeed a story, filled with purpose, depth and meaning. But more often what I will hear is simply a series of pithy, well-crafted, bumper-sticker-like sentences strung together, with little else.

“That’s great,” I will acknowledge, “But that isn’t really your story; they’re more your corporate messages. The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains. PR’s Answer to the Classic Storytelling Arc. Virtually every novel reflects some form of the classic storytelling arc.

PR’s Answer to the Classic Storytelling Arc

Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed again and again to the point that you lose yourself in the story and indeed can feel the tension building. Verhalen voor organisaties en merken – Stories for organizations and brands. Why Your Brand Needs a Story. “The best brands are built on great stories” ~Ian Rowden, CMO, Virgin Group Creating a brand story is not merely about standing out from the crowd and being noticed.

Why Your Brand Needs a Story

It’s about building something that people care about and want to buy into. It’s about going beyond being ‘front of mind’ to becoming ‘close to heart’ – i.e. establishing a deep emotional connection with your customer. Bilingual post: Gezonde verhalen / Healthy stories. De zin van een energieverhaal - Ontsteek het vuur van vertrouwen. Een zinorganisatie inspireert Vanuit de hoek van de organisatiepsychologie en -sociologie is het al jaren duidelijk dat aandacht voor zingeving en betekenisgeving leidt tot betrokken medewerkers en tot een grotere merkreputatie.

De zin van een energieverhaal - Ontsteek het vuur van vertrouwen

7 storytellingtrends om scherp in de gaten te houden. De nieuwe slogan van Philips: voor de derde keer raak? 12 Most Compelling Reasons to Tell Your Story in Business. Do you love a good story?

12 Most Compelling Reasons to Tell Your Story in Business

Have you ever been suckered into a movie when it was well past your bedtime? Or spent hours glued to a book because you just wanted to know how it ends? Human beings are storytelling machines. We cannot resist a good tale. De succesvolle storytelling van Sinterklaas. Top 10 meest gedeelde reclames van 2013. Het is nog lang geen eind december.

Top 10 meest gedeelde reclames van 2013

How To Stay Sane: The Art of Revising Your Inner Storytelling. “I pray to Jesus to preserve my sanity,” Jack Kerouac professed in discussing his writing routine. But those of us who fall on the more secular end of the spectrum might need a slightly more potent sanity-preservation tool than prayer. That’s precisely what writer and psychotherapist Philippa Perry offers in How To Stay Sane (public library), part of The School of Life’s wonderful series reclaiming the traditional self-help genre as intelligent, non-self-helpy, yet immensely helpful guides to modern living. The 5 Rules of Storytelling Every Teacher Should Know about. Checklist om een geweldig verhaal te vertellen.

Michael Margolis Q&A. Michael Margolis was one of the facilitators (along with Madelyn Blair and Steve Denning) of the first Smithsonian Storytelling Conference I attended in 2005. I’ve followed his work and his firm THIRSTY-FISH since. Bio: Michael Margolis is a pioneer in the fields of brand storytelling and constituent relations. As the president and founder of THIRSTY-FISH, Michael provides strategic story solutions to clients including AARP, Coty, Ernst & Young, Marriott, NASA, The Nature Conservancy, and YWCA.

He offers more than a decade of experience across the realms of story-based marketing, organizational change, and cultural innovation. The 3-minute storytelling lesson you won’t forget. I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in a more compressed style. The world is impatient and you need to hook your listeners quickly. The executives struggled – and mostly succeeded – to tell their stories in 2-3 minutes. Storytelling: A key to adult learning. TABLE OF CONTENTS ABSTRACT……………………………………………….………………...….. vii INTRODUCTION… ……… …………… ….. …………………………………………1 Overview…………………………………………………………………...2 Significance…………………………………………………………...……2 Study Problem……………………………………………………………...3 BACKGROUND REVIEW… . …………………………………………………….5 Use of Stories throughout History………………………………………....5 Adult Learning……………………………………………...…………….. 9 Storytelling in the Today’s Real World Setting…………………………. 14 Learning as Transformation…………………………………………..…. 18 DEVELOPING THE USE OF STORYTELLING WITH ADULTS……………..24 Purpose of the Study…………………………………………………...….24 Development Work………………………………………………………. 25 Methodology……………………………………………………………... 25 Practical and Ethical Considerations……………………………………...30 v.

Three steps to better storytelling for brands. In today's wildly evolving media landscape, audiences are gaining more and more control over the information they view and share. Now, more than ever, brands need to know how to tell compelling stories to reach these audiences. Traditional messages in the old broadcast style – exalt your product, tell your audiences why they need it now – are at best overlooked and forgotten; at worst, ridiculed. But successful stories, such as Dove's Real Beauty Sketches, can garner 150m YouTube views in a couple of months and supercharge brand awareness and loyalty – without talking about the product at all. 7 Storytelling Reasons Why Innovation Fails.

You’re probably as fascinated with innovation as we are. Why do some mediocre ideas stick, while other world-changing ideas get lost in translation? You might be familiar with Geoffrey Moore’s seminal work “Crossing the Chasm”; it’s that bell curve graphic we’ve all been taught to fantasize about… how to get our story to go from early adopters to the mainstream majority. It’s also known as the Technology Adoption Curve, and for three plus decades it has captured the imagination of Silicon Valley and marketing professionals around the world. Why? Write powerful B2B content using storytelling t. Brian Boyd On his book On the Origin of Stories : Cutting-Edge Intellectual Interviews. The Play’s the Thing. Michael Bérubé ON THE ORIGIN OF STORIES: Evolution, Cognition, and Fiction.

Brian Boyd. xiv + 540 pp. The Belknap Press of Harvard University Press, 2009. $35. Jennifer Aaker: The Seven Deadly Sins of Storytelling. Daniel H. Storytelling-effect: waarom is ons brein verliefd op goede verhalen? Storytelling. Using Storytelling in Talent Management: News from the ERE conference : Stories That Change. Every Brand Has a Story To Tell. De toekomst van gamification in Nederland. Why Storytelling Will Be Important To Businesses In 2013. The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains. Hoe kan je storytelling succesvol inzetten voor een klein bedrijf? « Creatiekracht.

Stories That Stay With You. Johnnie Walker: Taking 'The Quest' Narrative Online [TIPS] - Brand Stories. Coke Wants in on Storytelling. Using Stories to Teach: How Narrative Structure Helps Students Learn. Theaterregisseur Annette Mees over theater en transmedia. Five Places to Look For Your Brand's Story.