# The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

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From Seinfeld to Sushi: How to Master Your Domain The Brewster Kaleidoscope Society - Kaleidoscope Mirror Systems Source: by Charles Karadimos In: by Cozy Baker There are 2 basic systems of mirrors in kaleidoscopes, the 2-mirror which produces one central image and the 3-mirror which produces images reflected throughout the entire field of view. Both are set up in a triangular configuration-in a tube similar to a prism. Considering the 2-mirror system first, the 2 mirrors are arranged in a "V" with the third side of the triangle a blackened, non-reflective surface. Circle with center 0-Mirrors OA and OB. So, starting with a 90 o angle, the image produced would have 4 fold symmetry (FIG 2). The 3-mirror system reacts similarly to the 2-mirror with one major exception. Again it is important that the mirrors be set at an angle which can be evenly divided into the 360 o of the circle; such as 90 o , which divides into 360 o 4 times, or: 60 o which divides 6 times 45 o which divides 8 times 36 o which divides 10 times 30 o which divides 12 times Tapered systems provide interesting results.

PR’s Answer to the Classic Storytelling Arc Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. In the communications business, we don’t have 300 pages or two hours on the silver screen to define characters or advance a plot with the requisite twists and turns that culminate in a payoff and happy ending. But it’s not just the element of time that poses a quandary for communicators. PR, on the other hand, is conditioned to do the exact opposite. It’s this catch-22 that led to creation of “The Communicator’s Spike.” What gives lift to this narrative comes from the gap or contrast between the old way and the new way. It still requires PR to get out of its comfort zone. By storytelling fodder, I don’t mean just facts and figures. You can actually create some drama with this technique. Be Sociable, Share!

Stirrings Still by Samuel Beckett Stirrings still One night as he sat at his table head on hands he saw himself rise and go. One night or day. For when his own light went out he was not left in the dark. One night or day then as he sat as his table head on hands he saw himself rise and go. Seen always from behind withersoever he went. A clock afar struck the hours and half-hours. There had been a time he would sometimes lift his head enough to see his hands. The same place as when left day after day for the roads. Till so many strokes and cries since he was last seen that perhaps he would not be seen again. 2 As one in his right mind when at last out again he knew not how he was not long out again when he began to wonder if he was in his right mind. 3 So on till stayed when to his ears from deep within oh how and here a word he could not catch it were to end where never till then.

Comment développer un leadership éthique et responsable? Il y a une dizaine de jours à Bordeaux, dans le cadre de la première rencontre hommes-entreprise organisée par le CECA* (Centre Entreprise et Communication Avancée), j’ai eu la chance d’assister à une conférence passionnante d‘Emmanuel Toniutti, docteur en théologie et philosophie, spécialiste de l’accompagnement du changement. Le thème de son intervention? Le leadership éthique et responsable, ou comment remettre l’Homme au coeur du dispositif en prenant des décisions adaptées aux valeurs de l’entreprise. Qu’est-ce que l’éthique en entreprise ? Emmanuel Toniutti a débuté sa présentation en marquant la différence entre éthique et morale: initialement, les deux notions se référaient aux bonnes moeurs, aux comportements justes en société (note: un comportement « juste » ne doit pas être confondu avec un comportement « gentil »). Au sein d’une entreprise, dites vous que ce code de la route est remplacé par un code de conduite, un « discours » et des valeurs d’entreprise. Adam Smith

Craftsmanship: Doing What You Love and Doing It Right I've felt this way for a long time about all the things I've built/made. I've actually been in/around construction since I was like 6 years old, and almost all of my jobs have been manual labor of one sort or another (usually HVAC/R, but last summer I did some plumbing). I never really enjoyed that sort of stuff because it wasn't something I was interested in, but on the occasions where I was able to use the knowledge I gained to make something myself, it was awesome. I'd say the sorts of things that I make nowadays are almost exclusively foam weaponry (a la [www.edhellen.com]). Making my own weapons has lots of benefits aside from just really enjoying the process, too. If anyone's curious, I typically associate myself with Belegarth, but I've been to plenty of Dagorhir stuff too since it's pretty much the same thing with a few relatively minor rule differences.

peterstory | Verhalen voor organisaties en merken – Stories for organizations and brands Russian Alphabet - Russian Language Lesson 1 The Russian alphabet is easy to learn! Learning the alphabet is the first step to learning the Russian language. Even if you don't plan to learn the language, knowing the alphabet is great for travelling because you can read all the street and shop signs. It may seem daunting to learn a new alphabet, but it is relatively easy. Either before or after this lesson we recommend you print the alphabet table, and stick it up next to the computer (or around the house), to help you with the following lessons. The Russian alphabet is also known as the Cyrillic alphabet. Now let's have a look at these letters in detail. Russian letters that are (almost) the same. А а - Pronounced like the "a" in the word "father" or "car". К к - Pronounced like the "k" in "kitten" or "kangaroo". М м - Pronounced like the "m" in man. O o - When stressed, it is pronounced like the "o" in "bore". Т т - Pronounced like the "t" in "tap". Russian letters that look like english letters but sound different. Пока(Bye) Video

(1) Rethinking Information Diversity in Networks Why Your Brand Needs a Story | Dynamic Relations “The best brands are built on great stories” ~Ian Rowden, CMO, Virgin Group Creating a brand story is not merely about standing out from the crowd and being noticed. It’s about building something that people care about and want to buy into. It’s about going beyond being ‘front of mind’ to becoming ‘close to heart’ – i.e. establishing a deep emotional connection with your customer. If you want to build a thriving business that attracts raving fans, then you have to start with your story. To illustrate the power of a well-crafted brand story, we have offered up 3 of our all-time favourite brand stories. Brand Story #1 – Apple On 22nd January, during the 3rd quarter of the 1984 Super Bowl, Apple Computer, Inc. transported the age-old story of David and Goliath into heart of the corporate technology war of the 20th century. Brand Story #2 – Dollar Shave Club “You’d have to ask them. Brand Story #3 – TOMS “Good marketing tells the story. Like this: Like Loading...

Word of the Week Every Friday, Germany.info and The Week in Germany highlight a different "Word of the Week" in the German language that may serve to surprise, delight or just plain perplex native English speakers. Innerer Schweinehund Enlarge image Two piglets hang out under a heat lamp in some straw on a farm near the western German city of Münster. (© picture-alliance/dpa) To start up any post-holiday exercise regimen, for example, you may need to overcome your "Innerer Schweinehund" (inner pig dog) before getting off the couch and lacing up those running shoes. The expression "Schweinehund" (pig dog) used to be deployed as a kind of dirty insult, one that is rather perplexing given Germans' historic love for pork products, from sausage to schnitzel. It dates back to at least the 19th century, when students used it as a colloquial swear word that relates back to wild boar hunting and the "Sauhund," a type of hunting dog historically used to track and chase wild boar in central Europe.

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