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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

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From Seinfeld to Sushi: How to Master Your Domain The Presentation Mistake You Don't Know You're Making - Heidi Grant Halvorson by Heidi Grant Halvorson | 8:00 AM October 23, 2012 During an interview, your potential new boss asks you to briefly describe your qualifications. At this moment, you have a single objective: be impressive. So you begin to rattle off your list of accomplishments: your degrees from Harvard and Yale, your prestigious internships, your intimate knowledge of essential software and statistical analysis. Or is it? Actually, it isn’t. The problem, in a nutshell, is this: We assume when we present someone with a list of our accomplishments (or with a bundle of services or products), that they will see what we’re offering additively. Only more is not in fact better to the interviewer (or the client or buyer), because this is not how other people see what we’re offering. To them, this is a (10+ 10+ 10+ 2)/4 package, or an “8″ in impressiveness. More is actually not better, if what you are adding is of lesser quality than the rest of your offerings.

Comment développer un leadership éthique et responsable? Il y a une dizaine de jours à Bordeaux, dans le cadre de la première rencontre hommes-entreprise organisée par le CECA* (Centre Entreprise et Communication Avancée), j’ai eu la chance d’assister à une conférence passionnante d‘Emmanuel Toniutti, docteur en théologie et philosophie, spécialiste de l’accompagnement du changement. Le thème de son intervention? Le leadership éthique et responsable, ou comment remettre l’Homme au coeur du dispositif en prenant des décisions adaptées aux valeurs de l’entreprise. Qu’est-ce que l’éthique en entreprise ? Emmanuel Toniutti a débuté sa présentation en marquant la différence entre éthique et morale: initialement, les deux notions se référaient aux bonnes moeurs, aux comportements justes en société (note: un comportement « juste » ne doit pas être confondu avec un comportement « gentil »). Au sein d’une entreprise, dites vous que ce code de la route est remplacé par un code de conduite, un « discours » et des valeurs d’entreprise. Adam Smith

8 Tips on How to Anticipate Customer Needs Edit Article Edited by bbyrd009, Elizabeth Douglas, Whoze, Krystle and 16 others Anticipating a customer's needs is an important part of most retail and wholesale businesses, especially in a more challenging retail environment so they choose to come back. Anticipating needs also provides opportunities for personal and professional growth. While much of this may involve remembering or noting the desires of the individual customer, it also largely means putting yourself in a customer's place, which takes a little practice. Ad Steps 1Do your best to put yourself into that individual customer's place in the transaction (fulfill a need). 8Expect a certain amount of idle trade due solely to customers practice of affirmation. Tips People don't usually expect you to read their minds, although this can be helpful for recurring type requests. Warnings You can't please everyone all the time, and as a service person you will have customers who seem to wish to prove this.

(1) Rethinking Information Diversity in Networks How to Sell a Product: 15 steps Featured Article Categories: Featured Articles | Sales In other languages: Italiano: Vendere un Prodotto, Español: vender un producto, Deutsch: Ein Produkt verkaufen, Português: Vender um Produto, Français: vendre un produit, Русский: продать товар, 中文: 销售产品, Bahasa Indonesia: Menjual Sebuah Produk, Nederlands: Een product verkopen, Čeština: Jak prodat produkt, العربية: بيع منتج The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6 Mar 24, 2008 Charlie Munger is an 80-something billionaire who cofounded top-tier law firm Munger, Tolles & Olson and is Warren Buffett's long-time partner and Vice-Chairman at Berkshire Hathaway, one of the most successful companies of all time. Some people, including me, consider Mr. Munger to be an even more interesting thinker and writer than Mr. Mr. In this series of blog posts, I will walk through all 25 of the biases Mr. One: Reward and Punishment Superresponse Tendency I place this tendency first in my discussion because almost everyone thinks he fully recognizes how important incentives and disincentives are in changing cognition and behavior. Human response to incentives is indeed a huge behavioral motivator, and I think Mr. There is a wrong-headed and dangerous theory afoot that restricted stock (grants of fully in-the-money shares of stock) is a more appropriate motivator of employees of tech companies than stock options: Mr. Two: Liking/Loving Tendency ...

Gaz de schiste, fracturation hydraulique : pourquoi tant de craintes ? Aux États-Unis, près de 20.000 puits d'exploitation du gaz de schiste devraient voir le jour chaque année jusqu'en 2035 (selon un article paru en juillet 2012 dans Environmental Health). Cependant, jusqu'à 10 puits pourraient être creusés par plateforme afin de réduire l'impact sur le territoire. © Justin Woolford, Flickr, cc ny nc sa 2.0 Gaz de schiste, fracturation hydraulique : pourquoi tant de craintes ? - 4 Photos À l’heure où la France aborde la délicate question de la transition énergétique, un sujet polémique revient de plus en plus sur le devant de la scène : l’exploration et l’exploitation du gaz de schiste. Cependant, de nombreux mouvements citoyens se sont élevés dans notre pays pour décrier cette filière énergétique. Pour ce premier article sur la question, Futura-Sciences a interrogé Marine Jobert, coauteur du livre intitulé Le vrai scandale des gaz de schiste (éditions Les Liens qui Libèrent). Répartition mondiale des grands bassins de gaz de schiste. Sur le même sujet

Three Things I’ve Learned From Warren Buffett Stop pretending it’s all a party: The social contract of working at a startup By Sarah Lacy On June 25, 2013 Perhaps it’s because I’ve worked my whole career in media and startups. But I’m having a hard time getting super lathered up about Bloomberg’s takedown of what it is like to work at Fab. Don’t hang your jacket on the back of a chair? Don’t use a certain font in emails? Those are friendly suggestions compared to having to walk into the Conde Nast building everyday. Conde Nast gets away with this, because fashion is core to its brand. But let’s not stop at Conde Nast. And while we’re at it….how about Bloomberg? Companies are living organisms. Startups are like newborns. Startups are raw outgrowths of founders’ personalities, pure and simple. This isn’t just true when it comes to creating companies. Companies like Yahoo and Google and Facebook and Fab and Airbnb and Github aren’t just reinventing their industries, they are reinventing what it’s like to work in a major corporation in America. Right or wrong, I laughed when I read this in Goldberg’s blog today:

Adobe: Web standards match 80 percent of Flash features | Internet & Media SAN FRANCISCO--Adobe Systems, retooling as fast as it can for a future of Web publishing and Web apps, sees the technology as mostly caught up to the Flash technology that Adobe previously preferred. "I think it's close to 80 percent," Arno Gourdol, Adobe's senior director of Web platform and authoring, said in an interview during the Google I/O show here. Gourdol, who leads Adobe work to embrace Web standards, has a lot on the line as the company tries to make a difficult transition away from the widely used but fading Flash. He's eager to convince skeptics that the company is serious about it: "We're not just looking at parity with Flash. We're trying to go beyond what you can do with Flash." The company for years advocated its Flash Player plug-in as a way to deliver games, video, and slick, magazine-style layouts to Web browsers. Some of Adobe's suggestions are making their way to the Web already, with browser makers on board. And it's not just a matter of image quality.

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