Color Theory and Science

Les couleurs. Psychology of Color [Infographic] Perhaps no choice is as vital to marketing as color.

Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.

The numbers are pretty fascinating! While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic The psychology of color directly plays into consumer behavior. Marketing with Color Psychology What colors should you use in your marketing?

Color Theory Tutorial by Worqx. Why study color theory?

If you are involved in the creation or design of visual documents, an understanding of color will help when incorporating it into your own designs. Choices regarding color often seem rather mystical, as many seem to base decisions on nothing other than "it looks right. " Although often told I had an eye for color, the reason why some colors worked together while others did not always intrigued me and I found the study of color theory fascinating. While attending the University of Minnesota I enrolled in almost every course I could from different departments: graphic design, interior design, and fine arts. During my studies, I learned that there were 2 main reasons why scholars investigated color—the first involved the communication of colors; the other involved the application of color.

Communicating Color What is red? HTML Red Pantone® Red Pantone® Warm Red. Color Theory for Designers, Part 1: The Meaning of Color. Color in design is very subjective.

What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. This is the first in a three-part series on color theory. Warm Colors Link Warm colors include red, orange, and yellow, and variations of those three colors. Red and yellow are both primary colors, with orange falling in the middle, which means warm colors are all truly warm and aren’t created by combining a warm color with a cool color. Red (Primary Color) Link Red is a very hot color. Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events).

Outside the western world, red has different associations. Color Scheme Designer 3. Sphere: Color Theory Visualizer. Ct_1440.jpg (JPEG Image, 1440 × 900 pixels) Colour. Color Hunter. Color Palette Generator.