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Color Theory for Designers, Part 1: The Meaning of Color

Color Theory for Designers, Part 1: The Meaning of Color
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. This is the first in a three-part series on color theory. Warm Colors Link Warm colors include red, orange, and yellow, and variations of those three colors. Red and yellow are both primary colors, with orange falling in the middle, which means warm colors are all truly warm and aren’t created by combining a warm color with a cool color. Red (Primary Color) Link Red is a very hot color. Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Outside the western world, red has different associations. Examples

http://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/

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Color Theory For Designers, Part 2: Understanding Concepts And Terminology Advertisement If you’re going to use color effectively in your designs, you’ll need to know some color concepts and color theory terminology. A thorough working knowledge of concepts like chroma, value and saturation is key to creating your own awesome color schemes. In Part 1: The Meaning of Color1 of our color theory series, we covered the meanings of different colors. Here, we’ll go over the basics of what affects a given color, such as adding gray, white or black to the pure hue, and its effect on a design, with examples of course.

55 Free High Quality Icon Sets Advertisement We love free icons. We love to smash things. And we respect hard-working designers. Therefore we are regularly looking for talented artists and creative designers and we are glad to support them by showcasing their work in our magazine. If you are going to create an icon set and experience any problems releasing it or spreading the word — let us know, we may figure something out. Web Design Ledger 599 shares 8 Must Have Free Fonts for your Designs Need some fresh fonts for your new projects? We got your back. We are always searching for good resources for our readers, and fonts are our top priority.

10 Must Know Tips for Creating Winning Visual Brand Identities Posted on 11 '12 Sep Posted on September 11, 2012 along with 24 JUST™ Creative Comments On Friday I attended the 2012 Brand New Conference , a one day event focusing on the practice of corporate and brand identity. The event went smoothly again (hat tip to Armin Vit for organizing) and the speakers shared some great tips and stories on a large variety of topics.

How Many Brands’ Distinct Shades of Blue Can You Correctly Identify? Feeling blue? Good--because that’s the kind of mindset you’ll need to play Name That Blue, a simple game that not only reveals how many companies prefer that particular hue, but also your perhaps unrealized ability to distinguish between them. Created by web developer Colin Gourlay, Name That Blue is a testament to your investment in the brands that wallpaper your world. If you are able to distinguish Facebook-sapphire from IBM-azure, then you are either incredibly observant or around these particular shades so often that they’ve seeped into subconscious associations. As a bonus, Gourlay includes other colors as well.

Color harmonies: Essential tips for selecting colors Color is often a critical factor in design. There are virtually millions of colors and shades to choose from. This makes choosing a project’s pallet complicated. Here are a few tips to help you through in selecting colors that can complement each other. Although color preference can be very subjective, and it preferences can change over time, there are a few basic guidelines that can help you to select and and marry colors. Let’s look at ideas for combining colors correctly. 20 Fonts Big Headings Headings play a major role in the way users digest content. Through size and style, they help establish a hierarchy and make text easy to scan. Headings also help establish the mood created by a design.

85+ Free Killer Resources Every Designer Should Know What makes a web-designer a great web-designer? Guts and information – and bit of talent. All designers have to defeat the same monsters. Your Personal Branding Strategy and Visual Identity Editor’s Note: As a designer your career depends on personal branding — how you brand yourself and the services you offer. This excerpt from Build Your Own Brand by Robin Landa will help you explore ideas for creating your personal branding strategy. What if people could evaluate your talent and skill based only on shapes and colors? What if people could understand your essence through one visual symbol? Or a short social media profile? The Fascinating Neuroscience Of Color Neuroscientist Bevil Conway thinks about color for a living. An artist since youth, Conway now spends much of his time studying vision and perception at Wellesley College and Harvard Medical School. His science remains strongly linked to art--in 2004 he and Margaret Livingstone famously reported that Rembrandt may have suffered from flawed vision--and in recent years Conway has focused his research almost entirely on the neural machinery behind color. "I think it's a very powerful system," he tells Co.Design, "and it's completely underexploited." Conway's research into the brain's color systems has clear value for designers and artists like himself. It stands to reason, after all, that someone who understands how the brain processes color will be able to present it to others in a more effective way.

11 Great Resources to Find Free Icons Get the FlatPix UI Kit for only $7 - Learn More or Buy Now Having the right icons for a web design project can greatly enhance the end results. Finding the right icons, however, is not always an easy task. Fortunately, there are some sites that exist specifically to help people find the icons that they are looking for.

50 Essential Free Open Courseware Classes for Web Designers Web design is an increasingly important aspect of media and business. Because the Internet has become essential to the way we do business, find information and accomplish a number of other tasks, Web design truly is vital. And someone who understands Web design and can do a good job with it is valuable in a number of ways. If you are interested in improving your web design skills, here are 50 great open courseware classes for web designers: Computers and Computing

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