As a growth officer in my early career with the mad men and women of McCann Erickson , my mom could never quite grasp what I did for a living. But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose's kitchen table. From the moment the very first television commercial appeared ( You remember it, right?
Market realities continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors.
Even if you're Rihanna , you can't just drop an album these days and rely on your fame to propel it up the charts. Just as A-list Hollywood actors are compelled to go on talk shows to promote their new movies, top-tier singers have to make the rounds when a new album comes out. However, when it came time to promote Talk That Talk last fall, Rihanna was on tour.