Shelf-Talkers, Wobblers and Danglers ... Oh My! Welcome » #ogilvychange. Brand Media Strategy. Win the Pitch: Tips from Mastercard's "Priceless" Pitchman - Kevin Allen. As a growth officer in my early career with the mad men and women of McCann Erickson, my mom could never quite grasp what I did for a living. But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose’s kitchen table. From the moment the very first television commercial appeared (You remember it, right? “Two tickets: $28. Two hot dogs, two popcorns, two sodas: $18. In one of the industry’s most hotly-contested advertising accounts, dozens of agencies’ pitches were winnowed down to two contenders.
We all make pitches every day — for that highly-prized account; to a client who’s reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. 1. There are no magic tricks or hypnotics to persuade people to do what you say. 2. To find the hidden agenda, you need to identify your audiences’ wants, needs and/or values. 3. 4. This Advertising Life. ComScore, Inc. - Measuring the Digital World. Media and Entertainment Consulting Services – Accenture. Small Business Ideas and Resources for Entrepreneurs.
Global Chief Marketing Officer Study. Home. Advertising, Branding, Consumer Insight, Digital, Marketing, Public Relations, Design, Media. Go Stock quote uk 1540.00 us 116.26 Last updated at: 08:24 GMT Detailed price information Welcome to WPP: A world leader in marketing communicationsWPP companies exist to help their clients compete successfully: in marketing strategy, advertising, every form of marketing communication and in monitoring progress.
Reading room Latest news WPP is a world leader in advertising and marketing services. How Rihanna Used a Groupon Strategy on Facebook to Launch Her Album. Even if you're Rihanna, you can't just drop an album these days and rely on your fame to propel it up the charts. Just as A-list Hollywood actors are compelled to go on talk shows to promote their new movies, top-tier singers have to make the rounds when a new album comes out. However, when it came time to promote Talk That Talk last fall, Rihanna was on tour. "It was a timing issue," says Jules Ferree, senior director of digital for Island Def Jam, the label behind the release. "It definitely happens in other instances. Years ago, you'd be out of luck if that happened, but in the social media age, Universal was able to find a Rihanna substitute of sorts.
Doing so harnessed the singer's huge social media following. Universal's solution was UNLOCKED, a Facebook app that tapped an idea pioneered by Groupon — the "tipping point strategy. " The idea of creating a timeline of events to keep fans engaged over a period of time isn't new. Did it work? Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring. Top 1000 Alexa reitingą within .LT. Dansu Dansu. Alexa the Web Information Company.
Facts you probably didn't know about Facebook in Lithuania. Sheena Iyengar on the art of choosing. Sheena Iyengar: How to make choosing easier. Information for the World's Business Leaders - Forbes.com. Cream Blog - commentary on the art and science of media. Social Media News and Web Tips – Mashable – The Social Media Guide.