Some Wars Start Small: The History of Boko Haram — The Nib — Medium. Content Marketing Is A Strategic Solution To A Strategic Problem. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing. Content marketing is not going away, but it needs to become institutionalized and understood as a strategic approach to marketing across the enterprise landscape.
More content is not the answer, and technology is only part of the answer. Those words are all important: Culture that delivers customer-focused content, continuously. In order to make content a strategic solution to a serious challenge inside your business, you have to start with defining the problem and then building the business case to solve it. Yes, You Have A Content Problem What is the cost of bad content? Because it's hard. 1. 2. How YouTube is Changing the Media Landscape in Asia. YouTube is already established as the world’s most popular video site. To that point, it sees more than one billion unique visitors each month, many of whom go in search of funny videos or music, but there’s a whole lot more to it.
The Google-owned site is a window into the world, an opportunity for content creators to reach national and global audiences. It can turn a hobby into a profession, but YouTube is equally a place for established names from traditional media circles. PSY is perhaps the most famous example. Last year, the Korean pop star’s Gangnam Style song become a global hit thanks to YouTube, earning him a US recording contract in the process. This week, YouTube launched its local site and partner program in Thailand. To get a feel for how YouTube can impact media in Asia, we spoke to YouTube and one of its initial content partners in Thailand. The SpokeDarkTV example Bangkok-based John Winyu, his sister and a few friends began filming their own video content six years ago. The Content Marketing Process Roundtable. 3 Game Changers in Online Marketing. Graham Cooke is the CEO of QuBit, a technology company specializing in advanced website data collection, analysis, and optimization products.
He was previously a senior product manager at Google. Follow him @thegrahamcooke. Times are changing for web marketers, particularly those dealing with online retail marketing. Customers are getting harder and more expensive to attract and retain, and new technologies are emerging at breakneck speed. SEE ALSO: The Anatomy of a Killer Content Marketing Strategy There are a lot of tools that promise to help, but the better approach may be to focus on the following three areas that every marketer needs to address if they want to succeed online. 1. Many websites are still under performing when it comes to speed, and there’s a measurable financial cost associated to this. A fast website is, therefore, the first thing you need to ensure if you’re going to win in the increasingly competitive online retail world. 2. 3. Graham Cooke. The best examples of street art in 2012 (48 pictures. The 30 Most Hilarious Autocorrect Struggles Ever.
The Brand Gap. How to Consistently Out-Curate Your Competitors. What’s the next big thing in search? It kind of depends on who you ask and how much booze is swirling around in her coffee cup. It’s local… no, it’s social… no, it’s mobile… no, it’s A + B + C = EMC² x 3. ReadWriteWeb’s Richard MacManus argues that the next big Internet thing is… wait for it, wait for it… topic pages. While he draws a clear distinction between this phenomenon and traditional content curation, MacManus notes that the modern Web is way too noisy and we need more sites that organize third-party content in a meaningful way.
I couldn’t agree more. Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.Curation can be a fun, rewarding and highly effective part of your online marketing mix.Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience. So, how do you do it? Don’t Be Fooled by the Siren Song of Some Fancy-Schmancy Tool. Vsauce Demystifies YouTube. This Year on Twitter. 2012.twitter.com Update: We’ve added two screenshots below for those of you who want the front page artwork for web and mobile versions. Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean.
Tweets from Mars. During big sporting events, fans were the roar of the crowd, tweeting their team passions. You can explore and discover all of these moments and people who made this year on Twitter unique at 2012.twitter.com, and you’ll have the same immersive experience on your mobile device. Golden Tweets: The top two Tweets that generated the most Retweets for the year, plus honorable mentions for a few others that caught attention around the world. Content Curation. Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration Scoop.
Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers. Drucker said the key to improving the productivity of the knowledge worker is to allow them the freedom to innovate, learn and grow. The knowledge worker is now the professional of today who uses Social Media and the Web to enhance his productivity, reach new customers or clients, conduct research and more.
So which social network do today’s knowledge workers use? LinkedIn has evolved from a platform for your professional online presence to a resource for professional development where you can not only expand your business network but also strengthen and share your knowledge base. Today, we launched the LinkedIn Login Integration allowing easy sign up and login for the busy professional who looks to provide value on the Web efficiently and effectively. 5 Ways Marketers Can Use Paper.li For Brand Monitoring. As a content marketer, one of your primary concerns is very likely how to maintain a steady flow of relevant and compelling content, both original and curated, that will "wow" your community and keep them engaged and informed. Once you've achieved that goal, the next concern may be which tools you and your team can use to monitor as well as keep other colleagues and departments informed about the content being produced and shared by both your company and the community... and for a reasonable price.
The good news is that today content marketing tactics don't need to cost you an arm and a leg and neither do monitoring services. Some of the largest names in social media as well as brands are mashing up services and tools, including free ones, alongside paid services. As a marketer you may be using Paper.li already as an inbound marketing tactic to publish a digital newsletter and attract the right audience through curated content.
Communications and PR Examples: The List.ly daily, by List.ly, Content Isn’t King – It’s a Foot Soldier. From the earliest days of the Internet, when I was busy building newspaper websites armed only with a 14k modem and a well-thumbed copy of HTML for Dummies, I’ve heard the phrase “Content is King” being bandied around as if it was the solution to all known online marketing problems. I’m a great believer in the power of content marketing. Great content should be the foundation of any online marketing strategy. Without relevant, engaging and timely content your email marketing, social media marketing, SEO, PR and even paid search campaigns are destined to fail. But, I believe placing your content high up on a throne is the wrong approach. Content is perhaps the most important investment any marketer can make in promoting their brand and driving sales.
Instead, you should think of your content as a foot soldier. Related Resources from B2C» Free Webcast: The Future of Search: Drive Big Profits with Competitive Intelligence 8 Content Marketing Foot Soldiers. The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content. There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news.
Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list. Content Gathering and Personalized Newsfeeds Faveous – The place for everything you like.Trapit – Captures personalized content. iPad Curation Flipboard – Your social magazine.News360 – Next-generation news personalization and aggregation.persona/ – Everything you care about There’s more to this article! Curation May Be Hot But Creation Is Still Cool. 5 of the best Star Wars Disney memes. Rock on! 5 enduring fashions inspired by music.
You only have to look at smartphones to see how fashions changes. What’s cool and kickin’ one year is a total no-no the next. Some styles, though, are enduring and it turns out that a lot of those that have survived the test of time have been inspired by music. As huge fans of both cool design and massive tunes, we decided to take a closer look. The skinny on Elvis Own a pair of skinny jeans? Why the word ‘Teddy’? Rip it up and start again Punk was about the joys of deconstruction. Tear it apart music and slashed fashion. Smells like teen spirit Colour died when the aptly named grunge came to town – reputedly from the Seattle music scene. Most of all, it was Berlinesque black, sludge grey or filthy plaid shirts – all of it echoing a dirty guitar sound and lots of drums. Madonna’s mix and mess Extreme layering is Madonna’s legacy. Anti-elegance but also an ‘in your face grandpa’ swipe at the world. To cap it all Such a simple little accessory. Image credit: LordKhan.
5 essentials for your content marketing strategy. You've heard the overused phrase "content is king. " But what does that mean, really? Search, social, and strategy It started when relevant, fresh content became a key factor for search engine optimization, which plays a huge role in positioning your company as an industry resource and expert. Then social media emerged as a viable channel, increasing the need to push consistent communication to your (hopefully) engaged community. Search and social initiatives are a necessity. What are the thought leaders practicing? Content marketing and PB&J So what exactly is content marketing? It is the way brands gain trust, credibility, and ultimate loyalty from customers by communicating messages that represent something they care and want to know more about. One online expert recently described content marketing by using the symbolism of my favorite childhood sandwich: PB&J. There is no "I" in content So how do you go from, "What's in it for us?
" Stop informing, start storytelling. 12 Steps to Real World Content Curation (Cybernetics and Beyond) 21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble. The role and value of content marketing has dramatically changed in just the past year. Many business owners are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers. Why? The digital media convergence of social, search and content. If social and search are peanut butter and jelly - content is the bread that makes the sandwich. The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.
Below, I've put together a list of 21 reasons why your content marketing strategy may be headed for trouble. Connect: Authored by: Martin Jones Martin Jones is a Sr. Thoughts ... See complete profile. Everything You Remember About 30 Years of CDs [PICS] Sony launched the first commercially available CD player on Oct. 1, 1982, changing the way music lovers consumed tunes. While MP3s and digital music players have dealt a near-fatal blow to the compact disc, we still have fond memories of the music technology.
Remembering leafing through the liner notes of your favorite band's new album? Or trying in vain to remove a scratch that caused your favorite song to skip? If these memories trigger a feeling of nostalgia, prepare for an overload of reminiscences when you scroll down the page. SEE ALSO: Music Monday: Our First CDs We know we missed some classic CD memories, so take a moment to share your favorites in the comments. Spine-label hack. Images courtesy of Flickr, shigeya Scamming the "8 for the Price of 1" Deals. Image courtesy of imgur Skip protection. #90sproblems Image courtesy of Flickr, cs-jay Mega Bass + Bass Booster = Mega Bass Booster/hearing problems Browsing the music store.
Image courtesy of Flickr, joebehr Boomboxes — with handles. Why Content Curation is Usually a Bad Idea. Mapping the World's Most Seductive Shrines to Coffee - Claire Cottrell. Studies suggest that coffee does have several health benefits; coffee shops are efficient places to work; and taking the time to enjoy your latte in a well-designed coffee shop is good for your soul. T.S. Eliot, quite possibly the greatest English language poet of the 20th century, oh-so eloquently reflected on the passing of time by saying, "I have measured out my life with coffee spoons. " So have we Thomas, so have we. From the borough of Brooklyn to Portland, San Francisco, Seattle, Tokyo, and every other hub buzzing with creative productivity, we suspect that if they're not all jump starting their days with Nespresso at the crack of dawn, they're fueling their weary world with the rich, velvety, caffeinated goodness of some damn good direct trade, shade-grown beans roasted on vintage gear, pulled by an expert hand.
Zmianatematu by xm3 - Łódź, Poland Paulina Sasinowska/Visua This Polish town's name literally means "a boat," so what did the young architects from Warsaw create? Psfk. Interactive media resources. Present knowledge in different and (if you do it right) compelling ways engage active participation by the entire class instead of broadcasting to it like a passive audience This Mindmeister mindmap lists collaboration and interaction tools.
Storify Drag and drop elements from Twitter, Flickr, Youtube, blogs to create a story that you can Tweet, blog, embed. Screenr Make screencasts instantaneously, then Tweet, blog, embed. Voicethread "Online media album that can hold essentially any type of media (images, documents and videos) and allows people to make comments in 5 different ways - using voice (with a microphone or telephone), text, audio file, or video (with a webcam) - and share them with anyone they wish. Wikibrains "WikiBrains is a free platform to brainstorm and create mind maps with the rest of the world. How to make RSA style videos and another one on whiteboard animation This is a bit of work, but the result is spectacular. Popplet Prezi - "The zooming editor" Rizzoma Vic's Picks Creaza.
Page Curation launches on English Wikipedia. Bring Together the 2 Big Trends of 2012: Curation + Visuals. The 30 Best Content Curation Resources for Marketers and Business Pros. Urban legends: The world’s 5 most creative cities. INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix | Uberflip. How To Curate Conversations With Storify. Ann Mack on Maggs On Media. 8 Steps to Building a Strong and Fulfilling Blog. Thousands of Video Lessons on Every Subject. Feast Your Ears On Fresh Jams From Musicians You Love At Hipset Via YC’s Tracks.by. InstaGrok demo. Like it or Not, Information Must Be Your Product.
The 7 most iconic film-stills in movie history. Curation. Articles :: The 99 Percent. 25 Handy Words That Simply Don’t Exist In English. Mango Desserts Recipes. — Scobleizer. - How We Will Read: Maria Popova. The 90 Year Evolution of Movie Posters. Content Curation.