http://www.callboxinc.com/event-telemarketing/
All Things Digital: 2014 Budget Plans for B2B Marketers In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Business.com Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of marketing tactics, others are seeing marginal increases and are forced to carefully shift around existing budgets.” A survey dubbed Advertising Age’s 2014 BtoB’s Outlook: Marketing Priorities and Planning sheds light on the increase in overall marketing budgets. Of the 364 B2B marketers surveyed, 52.5% plan to increase their overall B2B marketing budget in 2014 and,36.4% of respondents plan to see an increase in budget greater than 10%
5 Things Batman can teach us about Effective Online Marketing In 1939, Bob Kane and Bill Finger created one of the most enduring fictional superhero characters in pop culture. He is sometimes referred to as The Caped Crusader, while others call him The Dark Knight. But he will forever be known as Batman. Exactly 75 years later (the first Batman comic came out in July 1939), the legend is still very much alive, with the success of its most recent film trilogy and another reboot in the next few years. Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing?
Marketing Appointment Setting Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. Should You Outsource Your IT Sales Leads Generation Campaign Outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this. This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services. I mean, generating IT sales leads can be hard, and for those who are not familiar with IT lead generation, doing this on their own could be a real disaster in the making.
Establishing Business Relationships through B2B Telemarketing Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns. Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very well alive and reliable. But business transactions aren’t the sole purpose of telemarketing. These conversations can also foster clientele ties that, albeit not readily profitable, may be the foundation of future business relationships. Not all phone conversations have to be aimed at setting appointments or closing sales. They can also serve as entry points in positioning your business within a prospect’s “circle of trust”.
Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. We don’t always have to embrace the latest rather choose what’s effective for our campaign.
Marketing Research & Survey Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question.
Do you have a Voicemail Strategy for your B2B Telemarketing? When used effectively, voicemails can be a lead generation tool. Barbara McKinney of B2BTelemarketing.net gives us pointers on how to create a voicemail strategy. Gatekeepers are not the only ones that impede one’s success at telemarketing. More often than not, telemarketers fail to reach a certain prospect even after several attempts, in which case he may have to make do of just leaving a voicemail. Want to Expand your Email Database for Lead Generation? Here’s how A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. One needs to employ a strategy to effectively grow the email database.