Cold Calling | With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. For many years, this lead generation method has been synonymous with bad-mannered salespeople calling at the most inconvenient times of the day. The thought of getting slammed by an irate contact who only knows professional telemarketers as an interruption in their busy day still scares even some of the most experienced inside sales professionals. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.
B2B Lead Generation Services, Telemarketing | Callbox Marketing Appointment Setting | Just another WordPress site SEO Tip of the Day: 4 Steps to High SERP RanksB2B Lead Generation, Appointment Setting, Telemarketing Every SEO marketer aims for high search engine results page rankings. Let’s face it: people who search on Google everyday don’t really go as far as the 4th or 5th results page – unless they’re desperate. If your content ends up somewhere in that district, it might as well be non-existent. That being said, a lot of people also make money out of “helping” businesses achieve that ultimate objective. Jon Rognerud, a recognized authority on SEO with more than 20 years creating and managing marketing projects from small to large companies, including positions at online giant Yahoo! Here are his recommendations: Step 1: Target Market Business Analysis Website analysis. Step 2: Keyword Research and Development Keyword analysis. Step 3: Content Optimization and Submission Create page titles. Step 4: Continuous Testing and Measuring Test and measure. Read the full post at Your SEO Checklist: 4 Steps to Optimizing Your Website
Search Engine Optimization Get professional search engine optimization from Callbox. Professional SEO from Callbox means having SEO experts working on your website meticulously to get you the search engine results and page rankings you want. With our affordable search engine optimization, you can utilize our team of SEO specialists or simply consult about the entire SEO process with our search engine optimization consultant. Callbox’s SEO services aim to get you to the top spot in search engines’ results pages, giving you unlimited business opportunities. Our SEO services include: On-Site OptimizationLocal SEOMobile SEOLanding Page OptimizationPPC Management Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Call-to-Invite Telemarketing Yet, after all the preparations, there is always a potential for disaster – poor turnout. How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. These are the reasons why outbound telemarketing is hands down the best tool for marketing your events: Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward. Talk to us and learn how to achieve that record turnout on your next event.”
In Case You Missed It: Google Chairman Says “Mobile Has Won” Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? He was making a prediction on the business aspect. According to MarketingLand.com: “This 2014, we’ll probably see US smartphone penetration hit 75 percent (from 65 percent today). “That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary”. Mobile lead generation The era of mobile usage should also usher in a major revolution in the B2B lead generation and online marketing world. In the last two years, data have consistently shown that buyers (both consumers and business) are making purchases on mobile devices such as tablets and smartphones.
How to Level-up in the B2B Telemarketing ‘Expertise Ladder’ The marketing world is like a hollow hill on the ground full of hardworking ants, striving to work for the colony but also wishing to become something else other than a peasant of a much bigger reign. Now if you’re a B2B telemarketer who works just like everyone else, your chances of standing out from the rest is slimmer than an ant’s antennae. What you need to do is to ‘level-up’ to higher ranks in terms of skill and professional aptitude. The way you pitch your products or services to your prospects is the greatest measure of your odds at improvement, while also considering the mentality that goes with talking to business people every day, performing lead generation tactics and eventually discussing the possibility of a professional relationship. These are the qualities of a ‘leveled-up’ B2B telemarketer: Still the best policyOne doesn’t need to lie in order to be dishonest. Tone down the trickeryBeing adept at lead generation tricks doesn’t make you an expert.
3 B2B Lead Generation Fundamentals to invigorate your Campaign Do you sometimes feel that your marketing operations, although productive, do not have the vigor and energy it’s supposed to have? Do you have fears that perhaps one day, your entire marketing strategy will collapse because of weak foundations? Can you honestly identify which core values your marketing concept is attached to? B2B lead generation is like a house. It may be able to provide you basic needs such as shelter and protection, or it may be full of useful things like furniture and appliances, but that doesn’t mean you don’t have to make sure the ground it stands on is strong enough to sustain its weight throughout a lifetime. Heavy rains and floods may come and destroy your roof or take down your walls, but your foundation must remain intact so you can always rebuild after the storm settles. Hence, you need to go back to the fundamentals of lead generation to strengthen your campaign as a whole. Providing useful information.
Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. Just recently Microsoft announced that it will abandon Windows XP for good. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience. Steve Jobs, the brain behind the Apple brand which shook the world with its first iPod, once said: “The ones who are crazy enough to think that they can change the world, are the ones who do.” So, let’s raise our bottles to some of the craziest minds of our time with these exciting, and sometimes scary, technology predictions from the past few years, like this compilation from Ted.com
Increase your Google Search Rankings: 5 Expert SEO Tips | Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach. Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. All they need to do is to listen to experts. On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. From BrandonGaille.com: 5 SEO Tips 1. 2. 3. It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website. 4. 5.
B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits Okay, so you’ve been getting a lot of B2B appointments lately. That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. When we send out our sales executives to meet with prospects face to face, they bear the pressure of turning that opportunity into gold. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. 3. To ensure individual updates don’t take up too much of the sales meeting, follow these three rules: set time limits, create different themes around successes, like key learnings and future focus and know when to take individual issues offline. 4. Think about sorting the rewards into different categories.