Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. Acquiring new clientele is still possible through this channel – only if you have nurtured and streamlined your email components. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. We can blame this on several factors, but this ultimately boils down to proper planning and execution. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. Give a sense of urgency. Personalize your emails. Simplify your language. Have someone handle it for you.
Customer Satisfaction Survey Losing customers like dew under the sun? There must be more to it than just bad economy. Losing a customer results in reduced profit, and worse, a flaw in your brand image that might affect future lead generation and appointment setting campaigns. Generate unbiased customer feedbackStay up-to-date on changing customer needs and preferencesIdentify areas of your business that need improvement Callbox provides telemarketing services to help you generate unbiased customer feedback which can guide your efforts in keeping a solid, satisfied customer base. Identify objectives, scope, and appropriate survey method.Design and discuss survey questionnaire.Prepare list of customers to be included in the survey.Interview respondents and capture data through telemarketing.Conduct validity checks.Analyze data, prepare final report, and submit customer satisfaction findings. Equally important as finding new customers is retaining the ones you already have.
What Is Retargeting and Why It Is Vital for Telecom Lead Generation | IT Leads Generation People are not always ready to buy. That is especially true when you’re talking about IT products and services. For example, when a person visits a website offering IT solutions for the first time, it’s not like someone walks into a grocery store, picks up a few items, and checks out at the counter. Perhaps, similar results can be drawn from other marketing campaigns. So how can you effectively reach out to those 98% who might just be waiting for the right time to make a huge purchase? What is retargeting and why is it relevant in generating telecom leads? Retargeting, also known as remarketing, is a cookie-based lead generation and appointment setting strategy commonly used by e-commerce sites to re-attract web visitors who abandoned the site for some reasons. Telecom lead generation is usually a lengthy process since decision makers often take time to compare options before they decide to buy.
Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Do not waste time with bad translations. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable
Smart Moves For Your B2B Appointment Setting Campaign When generating sales leads, you have to make sure that your B2B appointment setting campaign is working flawlessly. When generating sales leads, you have to make sure that your B2B appointment setting campaign is working flawlessly. You have to remember that most of your marketing efforts will be centered around reaching out to potential B2B leads, nurturing the relationship with them, raising interest, and, finally, asking for the sale. This requires some careful planning on your part. Truly, this is something that you cannot really do half-heartedly. Silence your inner voice – ever sat down and listened to someone? Follow these tips, and you can have a smart B2B appointment setting campaign. This content originally appeared at Callbox Blog.
Jedi Mind Tricks: The Psychology of Sales Persuasion Popular Today in Business: All Popular Articles Telemarketing is basically a ping-pong of words, and whoever has the strongest “spin” usually wins the conversation. Successful sales people would tell you that this battle is not so much about what the content of your dialogues are, but more on how you deliver them. Naturally, people would start using methods of persuasion in their sales tactics. While others view them as “manipulative”, people who stand by it claim that it’s just a matter of understanding human instincts and using them to achieve your goals. There are quite many different persuasion techniques being used in sales, and here are some of them: Framing Framing is the approach where the persuader uses certain strategic words and sentence structures to give a new positive meaning to an idea. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Scarcity Reciprocation Fluid speech