Avanade Inc. sur Twitter : "A #digitalworkplace combines tools with intelligent context #makeworkdigital. Digital Workplace Global Study. What does it mean to have a digital workplace, and why should it be a priority for today’s enterprises? The advantages of a truly digital workplace are clear and compelling, yet many companies remain confused about the steps they need to take in order to realize the benefits. A digital workplace combines the latest digital tools with intelligent context about the roles and responsibilities of employees to drive real benefits to the bottom line. Done well, a digital workplace can create competitive advantage, increase employee engagement and productivity, reduces costs and fuel innovation.
However, cost and confusion about what constitutes a digital workplace mean that many organizations are just starting their journey to a truly digital workplace. Commissioned by Avanade, a new global study of 500 C-level and IT executives across seven countries, uncovers a pattern of misinformation and opportunity around today’s digital workplace.
Tweet this ] Download Global Study » Keeping your business relevant means having a digital strategy with focus and speed. The pace of change in the business world is unprecedented and accelerating. Recent examples include western consumer packaged goods firms suddenly left with huge amounts of merchandise on store shelves in China this spring, which has seen a very rapid and huge switch to online shopping via mobile device by their prospects. (China has already overtaken the U.S. as the world’s biggest ecommerce market in 2013 and processed $453 billion in sales online last year which was still just 11 percent of all retail sales). Retiring Cisco CEO John Chambers says 'what separates winners from the losers is speed and the willingness to reinvent themselves'.
Klaus Schwab, Founder and executive chairman World Economic Forum, agrees, as he said, “In the new world it is not the big fish which eats the small fish, it is the fast fish which eats the slow fish.” A quote I have used a lot this year. MikeSutcliff sur Twitter : "Say hello to your #digital customer in 2015: #godigital... Pannelli interattivi per il supermercato del futuro di Expo. A CIO-CMO partnership in the fast lane. In late 2014, Williams Martini Racing signed Avanade as its technical partner, in a multi-year agreement that has seen both companies work closely to create a new website among other projects for the 2015 Formula One race season.
In fact, Williams Martini Racing’s CIO, Graeme Hackland and Avanade’s CMO, Stella Goulet, have helped build a pipeline of 50 digital, ‘cloud-first’ projects around the world. “Marketing for the website is the first area,” says Hackland. “At the end of this initial phase, we recruited an internal team within Williams who can run with it and we bring in Avanade to help us with some of the specialist portals and content that we want to create,” he says.
Both execs worked together to ensure the new website was turned around in six weeks. “We need the media to be able to get in and get access to content that we generate at races around the world. The first app – a tyre optimisation solution – went live during last month’s F1 race in Melbourne. An extended relationship. Digitally Transforming Williams Martini Racing. #TechFueled Webisode 1: IT Director Graeme Hackland. Digital Revolution: As Fundamental as the Industrial Revolution of 1760. As we were thinking about and writing the themes of our Technology Vision for 2015, it occurred to me that chances are in 100 years’ time, historians will be talking about a Digital Revolution, which started around 2010 – 2020. Maybe it’s an exaggeration, but personally, I find the analogy to the 1760 – 1820 Industrial Revolution fascinating: industries are being reshaped in terms of definition and value of output, production, competition and employment.
Vast wealth is being generated, redistributed and reinvested. The economic and social rules are being rewritten. Yes, there is an element of hype and irrational exuberance. Yes, there may be some bubbles along the way, but personally, I believe we’re now past an inflection point where software, data and connected things are starting to have such a fundamental impact on the civic society that they can be comparable to the effect of steam power, metallurgy, chemicals, and so on that were developed between 1760 – 1820. Avanade Inc. sur Twitter : "Very cool Village @Microsoft #Achieve @surface #MWC15 #digital #innovation...
The Digital Workplace: Enabling High-Performance Work. For many people, ‘work’ is no longer tied to a physical place. We catch up on email, take conference calls, access the intranet or digest the latest real-time data report… all on to go, at the airport, at home or at a coffee shop through a variety of devices. The physical workplace is a thing of the past but what drives this new digital workplace and what are its benefits? In today’s connected, always-on world, business is becoming more and more digitized as organizations continue to rely on and increase their usage of technology to speed up how work gets done and to drive business value and success. Embracing mobile, social, analytics and cloud technologies on an enterprise level is now essential to improving processes, differentiating brands and bringing innovative products and services to market faster. Avanade research shows that organizations with a modern workplace strategy are seeing significant improvements.
Digital Workplace | Avanade US. Page Body 1 Tailored and engaging experiences empower your employees and drive transformational change that gives you a business advantage. When digital transformation and satisfaction is delivered at this level and in this way, all work becomes high-performance work. Harnessing digital satisfaction for your advantage We use the power of digital to create experiences that engage and empower your employees to deliver a business advantage — your advantage. Our Digital Workplace vision and approach: Transforms enterprise collaboration into contextual and relevant information access and sharing tools that empower employees. Avanade can show you how Using our expertise in digital technology and integration; user-experience design; and change enablement, we partner with you to put in place the strategy, infrastructure, capabilities and tailored experiences that enable a high-performance Digital Workplace — one that engages, empowers and creates your business advantage.
Next: Customer Success » Succeeding in a Data-Driven Digital Age - Avanade Insights. Every business today is a digital business in some form – from companies that have embraced digital from the very start to traditional companies that are embracing mobile, social and cloud computing within their organizations. In fact, NPR recently wrote about how Domino’s Pizza is becoming a technology company that happens to make pizza. While pepperoni and cheese was the start, Domino’s has now evolved into a technology player innovating new ways to get pizza to its customers faster – including a data-driven, personal virtual assistant to meet the customer’s pizza needs. To compete in this digital environment, companies need to be prepared to react as well as anticipate fast-moving market developments. Digital transformation involves thoughtful investments in opening up access and empowering a workforce that understands how to use technology and data for the benefit of both the company and its customers.
Check out the full reports below or on Avanade’s Data & Analytics page. Placing Digital Technologies at the Core of Business Strategy. The four technology forces that underpin the digital age – social computing, mobile technology, analytics and cloud – have emerged over the past ten years and are being combined to support innovative, differentiated business models as well as elevate the performance of organizations.
These digital technologies have become ubiquitous and readily available but organizations need to place them at the core of business strategy and develop new digital skills that support of new ways of working. We need to think differently and develop a “digital instinct” if we want to take advantage of them and lead in our markets. Raising the visibility of IT innovation requires flexibility and focus. Some companies have made progress by incorporating new consumer innovations into their organizational fabric, but equally, many enterprises are still using outdated technologies and are failing to make the shift to new, more efficient processes.
Placing Digital Technologies at the Core of Business Strategy. It's a Digital World - and CIOs Need to Adapt. The pace of technology is moving at a faster rate than we’ve ever seen, and it’s only going to accelerate. As companies increasingly look to become digital businesses, technologies like big data, cloud, social and mobile are changing the game for IT professionals.
To be successful, CIOs need to think about how they are adding value to their organizations in this new digital landscape. It requires a new set of skills, one that is completely different from 10 years ago. According to The Wall Street Journal, CIOs who underestimate the changes in expertise and competency required to develop digital business capabilities will be left behind or relegated to the back office. Having deep technical expertise is no longer enough. IT professionals today are expected to be better-rounded and possess a variety of business skills to enable them to more easily collaborate and innovate across different lines of business. Digital Vision: Looking at IT and Marketing Through a Shared Lens. A couple of weeks ago, Avanade Chief Marketing Officer, Stella Goulet, talked about how the CIO and CMO relationship is more important than ever as companies become digital businesses. Successful CIOs and CMOs need to have a shared digital vision and to achieve that vision they need to think like a CIMO or Chief Information Marketing Officer.
The CIMO is not a title or a role, but a shared perspective that enables organizations to harness the combined power of marketing and IT to deliver better digitally-enabled experiences. In order to better understand this trend, we have produced the Avanade CIMO Perspective Report. In it, we share interviews conducted with a wide range of forward-looking IT and marketing leaders from organizations such as Accenture, AXALTA, Expedia, Mattress Firm, Microsoft and Meridiana. We also share perspectives from our own experiences here at Avanade. What Does it Take to Develop a CIMO Perspective? 1) Data has Become the Competitive Advantage. 5 charts: The shifting landscape of digital video consumption. Mobile, we’ve been told by publishers and consumers alike, is the future.
But that shift to mobile brings with it another trend: a seismic shift in the way video is consumed. As more people have access to their own personal viewing devices, they’re using them to consume all content — including video — at an increasing rate. This has not escaped the attention of advertisers, who are eager to chase video consumption trends in an effort to reach new audiences. Here, then, is how video-consumption trends look today. Online video viewing continues to climb, but TV is far from dead.A report from Nielsen this week found that Americans aged 18 to 64 have doubled their digital video viewing from 13 minutes a day in the second quarter of 2012 to roughly 27 minutes today.
A caveat: Digital viewing is, on the whole, still dwarfed by television, which is still dominating upwards of 4.5 hours of people’s days. Advertisement. Digital marketing and CIO / CMO relationships. Relationships between IT and marketing are a perennial source of interest, analysis, and concern. With the growth of technology budgets inside marketing, the impact on IT and the CIO is undeniable. Consulting services firm, Avanade, interviewed marketing and IT executives to gain their perspective on how both groups can develop a collaborative perspective, and published the results as a report in the form of an ebook. I contributed to the project, providing an overall view on tensions between IT and marketing.
It’s a topic about which I often write, so here is an adaptation of my comments. Rise of Digital Marketing Historically, marketing was an exercise in branding and broadcasting. Brands would develop their message and communicate using broadcast mediums such as advertising on television and magazines. Eventually, the Internet enabled large communities of interest, in which consumers could communicate rapidly and form a collective voice that brands could not ignore. Does Your Team REALLY Get #Social Media? #Digital - Barnes Creative Studios. By Steve Barnes Social Media is a big deal for bringing in new business. It’s a big deal when it’s done correctly. And it’s an even bigger deal when it’s done dead wrong. This is why Social Media training is important. It’s baffling to see businesses that have fought hard to gain brand presence simply turn the keys to their corporate image over to an intern.
Keep track of links? My favorite recent story was a client that brought me in to evaluate their Social Media infrastructure. I’ve been fortunate to work with “social” media for over 25 years. How Can a Brand Do Social Media the Correct Way? There are several ways a brand can create a successful Social Media infrastructure without breaking the bank. There are several ways you can create your Social Media infrastructure. The last element to cover is Social Media training. Key Takeaways: The digital transformation agenda creates a new role for HR. Richard Coombes, Gilly Bryant , 28 Jul 2014 The explosive growth in digital and social media technologies is opening up a whole new role for HR professionals and offering them the opportunity to take a lead in shaping organisations for the future. A huge amount has been written about how digital technologies are remaking entire industries and even society itself. Clearly the IT and marketing departments are important players in this shift.
However, there is also a very significant role for HR to play in this transformation, particularly as organisations seek to become truly digital and social. HR professionals are uniquely positioned to be leaders in creating digital ecosystems built around people, processes and technologies. These ecosystems enable the workforce to collaborate more effectively and provide the opportunity to fundamentally change the way we work.
There are a number of practical measures HR can take to support an organisation's quest to become more digital. Digital-marketing-brochure.pdf. Digital transformation: CIO / CMO and the crisis of confidence. A few years ago, Gartner analysts predicted, "by 2017, the CMO will spend more on IT than the CIO. " As you can see from the opening slide on their presentation (registration required) about the topic, Gartner trumpeted this prediction loudly: Although Gartner phrased its prediction to gain attention, the detailed explanatory presentation offers vague and rather inconclusive data to support the core assertion.
In fact, during an episode of CxOTalk, Gartner Fellow, Mark P. McDonald, told me he was somewhat uncomfortable by the whole thing; still, if you are interested in background about that famous Gartner prediction, the conversation is worth your while. Nonetheless, it is clear that marketing technology will consume higher budgets over time, and a quick look at Scott Brinker's Marketing Technology Landscape super-graphic tells the story. Avanade based its research on a survey of "1003 C-level executives, business unit leaders, and IT decision makers. " Also read: The Agile Path to Digital - Avanade Insights Blog. Says CRM Will Be at the Heart of Digital Initiatives for Years to Come. Global Consumer Pulse Research 2013 – Accenture Sales and Customer Services (CRM) SitecoreANZ People's Choice Awards. Digital-distress-survey. CMO Challenges: Customer Experience and Conversion in the Digital Ecosystem.
The Top Ten Burning Issues in Digital. Top 10 business ideas & opportunities for 2013. Business News & Financial News - The Wall Street Journal - Wsj.com. Trends: The Battle For CMO Mind Share. Login. Digital localization optimizes global strategies to improve experiences and results. Paper.li Tops Content Curation Tools | TONY OBREGON. If You Think Social Gaming is Mainstream Now Wait Until They Hitch a Ride on Browsers.
Ifttt: A Social Media Virtual Assistant | TONY OBREGON.