H&M increases in-store traffic via targeted mobile ads By Rimma Kats June 23, 2011 H&M bolsters in-store traffic via mobile ad Retailer H&M is targeting on-the-go consumers and increasing in-store traffic via mobile and audio ads that highlight its current summer sale, as well as let customers browse inventory and find the nearest locations. The company is running mobile ads within Pandora’s mobile application. “It’s a great way to drive as much foot traffic as you can,” said Neil Strother, Kirkland, WA-based practice director at ABI. “If there are ways to do that in mobile devices – a way to get that audience in-store then it makes a lot of sense.” Mr. H&M did not respond by press time. Click meThe mobile banner ad running in Pandora reads “Sale, Sale. After consumers click on the banner ad they are redirected to a mobile landing page. There, consumers have the option of downloading H&M’s iPhone app to stay updated on the latest news, as well as browse products that are featured in-store. Consumers can find the nearest store
Journalism is about people, not technology Following is an excerpt from Journalism Next, a 2010 paperback that students of Journalism should read to put in perspective the great opportunities ahead for the field. (To order go to ) By Mark Briggs To survive and thrive in the digital age, I argue, journalists need to adopt a new way of thinking and approaching their craft. Learning the skills and technology is the easy part. Recognizing you are part of a new information ecosystem is the steeper hill to climb. My first book, “Journalism 2.0: How to Survive and Thrive in the Digital Age,” was published in 2007 and written for working journalists with a simple message: “you can do this” and the “future is now.” In the United States, that “future is now” message came true. The pace of disruption for mainstream media – daily newspapers, local TV stations and magazines – is in full force today. Newspapers are dying. What are the new jobs in journalism? Reasons to study journalism 1. 2. 3. Summary
Video apps see growth from Open Graph integration Facebook today shared stats that show how Open Graph integration has increased traffic, sign-ups and activity among video applications like Vevo, Viddy, Izlesene and Dailymotion. These apps mostly live off-Facebook, but the addition of automatic publishing to Ticker, Timeline and News Feed has provided new opportunities for users to discover them. The social network continues to push the idea that Open Graph is not about bringing the entire web onto Facebook, but integrating Facebook into other sites and mobile devices and letting more companies reap the benefits. Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. According to our AppData tracking service, Vevo had 170,000 monthly active users on Jan. 1. Viddy is a mobile application best explained as “Instagram for videos.” Viddy shared the following additional statistics with us: Facebook did not include Hulu in its roundup.
Social Media and The Tale of Two Professions inShare79 Over the years I’ve written about the maturation of social media within business and how we were, and still very much are, starting to realize its potential and its impact. And the truth is, we’re just getting started. What’s upon us now is nothing short of the beginning of the end of business as usual.Where we are today and where we’ll stand a year from now and the year thereafter are worlds apart. The socialization of business requires new doorways between the walls that currently divide us. From the onset of social media, many were skeptical, others were baffled or indifferent, and the passionate few were inspired. But then… We faced tough questions where answers fell outside of our realm of responsibility. We witnessed anger and negative sentiment. We were sucked into political conversations within the organization where management questioned our authority and intentions. We wrestled with other divisions to win the right to “own” social media within the organization.
ReadWriteMobile Poll Summary: Your Thoughts on Recent Mobile Trends & News Every week on ReadWriteMobile, we ask readers questions pertaining to trends and news related to the mobile industry. Sometimes we ask you about thoughts on the mobile platforms themselves, other times about user behavior or monetization methods. This week, we'll take a look back at some of our polls from the past few months to summarize what you've told us so far. In January, we asked those in the market for a new tablet whether an iPad or Android tablet was on their list. Over half of you said Android! 56% (876 votes) for Android, 35.44% (554 votes) for an iPad. Also in January, we asked which U.S. carrier was the best for mobile developers. In March, Bloomberg revealed that Microsoft wouldn't release its tablet computer (which we now know as Windows 8) until 2012. Later in March, we wanted to know your thoughts on RIM allowing Android apps to run on its BlackBerry PlayBook. In April, we asked about the 3D craze, and if a 3D phone was in your future.
Technology Review: Blogs: Mims's Bits: MapRejuice Is SETI@Home on Steroids Unless a flash ad in one of your open browser tabs has gone rogue, it’s likely you’ve got a few spare processor cycles available on the PC you’re using to read this. And if someone were to appropriate just a few of them – too few for you to notice – then you and all the millions of other web surfers out there could be harnessed together like some kind of gigantic insectoid computing hive mind. The result would be one of the world’s most powerful supercomputers. That’s the dream, anyway, of a project called MapRejuice. It’s MapReduce - the algorithm invented at Google that powers more or less all the massively parallel processing on which the web’s biggest businesses rely - but implemented in javascript. You could be running it right now without even knowing it. Using the spare cycles of the world’s internet-connected PCs is nothing new - SETI@Home has been doing just that in service of parsing radio signals from outer space since the late 90’s. Its ultimate capacity?
Livres blancs: Les réseaux sociaux et l'entreprise Réseaux sociaux d’entreprise : analyse du retour sur investissement Dans ce livre blanc, nous examinons les processus et comportements professionnels susceptibles d’affecter le retour sur investissement d’un réseau social d’entreprise. Nous expliquons également comment une entreprise peut mesurer le retour sur investissement ou ROI d’un réseau social d’entreprise au moyen de deux indicateurs, le « retour sur productivité » et le « rendement sur la valeur ». Découvrez comment votre entreprise peut gagner du temps et de l’argent en analysant le ROI d’un réseau social d’entreprise. Entreprises : lorsque la messagerie électronique ne suffit plus Notre époque est marquée par la messagerie instantanée et le partage social. Découvrez comment la nouvelle génération des logiciels de réseau social d’entreprise a remplacé l’e-mail et bouleversé nos méthodes de travail. Entreprise 2.0 : comprendre les nouveaux modes de travail social Entreprise 2.0 est une réalité.
LinkedIn vs. Xing – ein quantitativer Vergleich der Dax 30 Konzerne « LinkedInsider Deutschland Herleitung [Update: Dieser Artikel ist 2010 entstanden...aber immer noch aktuell. Die Zahlen zu 2011 finden sich hier] In Deutschland sind zwei soziale Netzwerke im Business Bereich besonders aktiv: das deutsche Xing und das amerikanische LinkedIn. In meinem persönlichen Umfeld haben gerade Führungskräfte oft gar kein Profil – nirgendwo. Also wollte ich versuchen, mal einen quantitativen Massstab zu finden. Bis jetzt gab es nur einen Versuch des CIO Magazines, dieses zu messen. Ausschlag für den Vergleich gab allerdings ein Headhunter, der behauptete, LinkedIn wäre in Deutschland wichtiger. Dax 30 Ermittlung Mitarbeiter und Follower Aus den Angaben habe ich zwei Sachen verglichen: Wie viele Mitarbeiter haben ein Profil bei LinkedIn / XingWie viele folgen einem Konzern? Mitarbeiterprofile von Konzernen im Vergleich Im folgenden eine Übersicht aller Dax Konzerne und die Anzahl der vertretenen Mitarbeiterprofile: Dax MA bei Xing und LinkedIn übersicht Dax MA bei Xing und LinkedIn Summe Fazit
Collaboration, not domination, will lead to mobile payment success In a post written by Joanne Trout, Vice President of Worldwide Communications, she made an excellent observation about the state of mobile payments: focus should not be on domination, but rather collaboration. “No doubt, the opportunity in the mobile payments space is huge. It’s a segment that is expected to generate $86.1 billion worldwide in 2011 – according to Gartner. Right now it seems like everyone is scrambling to be the first/only/best mobile payment solution on the market. I don’t want to paint a picture of complete chaos; it hasn’t gotten that bad yet. There are organizations in place that are working to ensure we don’t reach a state of chaos. The upcoming months are sure to be interesting as NFC technology continues to progress and more players enter the field.
'Condé Nast meets Demand Media': New Platform Connects Indie Publishers with Top-Tier Advertisers - mediabistro.com: FishbowlNY Strap on your sandals, bloggers, and get ready to give the big publishing companies a run for their money – the creators of StyleCaster just announced the launch of The Masthead, a new platform that gives influential style sites of all sizes the same access to advertising dollars as the makers of glossy magazines. Co-founder and CEO Ari Goldberg wasn’t always into women’s lifestyle – he started out in sports and entertainment marketing. “I went from hanging with guys who could dunk to tall, skinny models,” he said. “It’s not a bad switch.” Goldberg was working with LeBron James and his LRMR Marketing company when he met StyleCaster Media Group’s primary angel investor Dan Gilbert, who also owns the Cleveland Cavaliers. In this case, Gilbert was investing in Ari and his brother David Goldberg, as well as their other co-founder Albert Azout. Goldberg proposed a business model where “Condé Nast meets Demand Media.”
The Great Divide: The Perception Gap Between Social Marketers and Customers Where businesses currently are in the development and execution of social media strategies, and where they need to be, are two very different things. Social media is not solely a function of marketing or customer service. Social media is an extension of every aspect of a business to improve how it connects to employees and customers and how it evolves processes, products, and services over time. But a gap exists between what employees and customers want in social networks and how businesses engage today. By not understanding the social gap, companies are only perpetuating the great divide. In the winter of 2011, Pivot Conference [Disclaimer: I curate and host the event.] conducted a series of research studies to capture the state of social media and customer engagement. In the last study of the series, the Pivot team interviewed social strategists to assess their perception of customer expectations in social media. It started with a simple question. So here we have a dichotomy.
How to Use Blog Lists for Your Social Media Strategy My recent post 52 Cool Facts About Social Media seems to have been a bit popular. Hopefully it helped show some of the reasons why social media is a platform that all businesses should take seriously, and at the very least investigate whether they should be active or not. One of the things I saw as a result of the post were a few emails that said, “Great stats, but how would you use information like that for your business?” Now, it’d be tempting to say, “Easy – hire my company!” Facebook - Stat: The average Facebook user is connected to 60 Pages, Groups and Events. - Strategy: It’s clear that Facebook Pages or Groups offer a great opportunity for your business, either by having one or targeting those where you could both benefit. Or use Facebook Search to find Groups or Events that your business can help, and get to know the folks involved. Think of what you can offer to receive. Twitter - Stat: Over 60% of Twitter use is outside of the U.S. - Strategy: Where are your customers from? LinkedIn