How To Use Gmail Like A Marketing Machine - ZenSpill. Marketers spend a lot of time on Gmail.
For most of us that means staying on Gmail from the second we get up to the second we sleep. Email is an important tool in any marketer’s arsenal so whether you are a blogger, webmaster, or an entrepreneur using Gmail is a must. Here are five solid ways you can use Gmail like a marketing machine. Stop Creating Explainer Videos, You’re Doing It All Wrong! Win, Lose or Draw - 360 Degree View of Sales. True ‘A’ Player Sales Reps know their capture and loss ratio.
Why do they know it? Because, they understand that without good win/loss/no decision data, they have limited information about their sales trends. The 3 Words Your Customers Love Most. "I love you!
" ...Well, not quite THOSE words. As it turns out, there are 3 words that your customers do LOVE to hear, but they are 3 distinct words which have nothing to do with your significant other. Interesting behavioral research has revealed these "magic" words to be not so surprising choices, but perhaps unusual in their own sense for how effective they are. Today you're going to get to look at the research and experiments that reveal what these words are and how to implement them into your marketing plan without sounding like a used-car salesman. 1. Beginning our list of not-so-shocking winners, it's not big news that "free" is a word that customers love; it's been used for decades as the #1 attention-getting word for every industry out there. Today, free almost seems like an expectation, so how persuasive can it really be? 14 Resources to Help You Write Better Marketing Copy. Looking for a little inspiration to shift your marketing copy from blah to brilliant?
These 14 writing and copywriting blogs (in alphabetical order) will help you stay at the top of your game – and as well as the usual suspects, there may be a few you’re not reading yet (but should be). There’s advice on all aspects of writing, together with a favorite read from each blog. 1. AWAI Online Blog If you’re a marketing copywriter, you have probably heard of American Writers and Artists Inc (AWAI). What's The Best Time Of Day To Send Emails? [Infographic] Email blasts may seem like the out-of-touch old fogey of online marketing, but there's a reason they keep hanging around: They still work.
![What's The Best Time Of Day To Send Emails? [Infographic]](http://cdn.pearltrees.com/s/pic/th/emails-infographic-readwrite-82410957)
But that doesn't mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information. As an editor at a number of publications over the years, I've spent a lot of time thinking about how to maximize the effectiveness of email newsletters. A Fool and Their Data are Soon Parted. In Fear & Loathing in the Ad Technology Stack (3/8/11), TOTSB posted about the latent dangers of having a tag management platform provided by the same vendor as the site analytics solution.
Since then, IBM CoreMetrics joined the fray with their Digital Data Exchange solution. Earlier this week, the other and much bigger shoe dropped as Google announced their new free Tag Manager.
These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates. Okay, right up front I need to call your attention to the fact that you’ll never convince anyone to opt in to anything if they aren’t right for your offer—or if your offer just sucks.
In other words, these tricks aren’t magic bullets—they aren’t the deciding factors in my high opt-in rates. But if you’ve got a good offer and well-qualified traffic, they certainly will improve your existing opt-in rates by at least a few percent. PR. Very Basic Startup Marketing. Very Basic Startup Marketing October 8, 2012 I was spending some time with an MIT senior who is very involved with the startup community and has spent some time working at venture funded companies.
We were chatting a bit about marketing for early stage companies. The Two Essential Google Analytics Features That Tell You Where Your Revenue Comes From. As marketers, it’s our job to grow revenue.
Plain and simple. And before we grow our revenue, we need to understand where it’s currently coming from. Google Analytics CAN tell us which traffic sources, campaigns, and search terms generate sales. The Lean Series - How to set, test, and validate pricing to get your customers to want to pay.
Marketing Is Dead - Bill Lee. Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. The End of Solution Sales. The Role of Sales Leadership & Management Now what does that title mean to you? Recently I spoke at a major software vendor’s partner and client conference and a few weeks later I received an email from one of the attendee’s suggesting I should comment in a future blog on the Harvard Business Review (July/August 2012) paper titled: The End of Solution Sales. I put it in my to read file and as I fly to Hong Kong (16 hours) to lead a clients sales leadership workshop I pulled it out to read and contemplate.
Stimulate Your Customer's Lizard Brain to Make a Sale - Tim Riesterer. By Tim Riesterer | 6:00 AM July 31, 2012 Many marketers and salespeople believe they are in a selling war against their direct competition. However, a less anticipated and more dangerous enemy exists, called “no decision” — otherwise known as “the status quo.”
According to sales consulting firm The Sales Benchmark Index, nearly 60% of qualified leads fall victim to the status quo. Doubling SaaS Revenue By Changing The Pricing Model. Most technical founders abominably misprice their SaaS offerings to start out. I’m as guilty of this as anyone, so I wrote up my observations about un-borking this as The Black Arts of SaaS pricing a few months ago. (It went out to my mailing list — sign up and you’ll get it tomorrow.) A few companies implemented advice in there to positive effect, and one actually let me write about it, so here we go: Ilya Lichtenstein. There's been an illness going around startup land, a crippling disease that is paralyzing startups everywhere.
This sickness is called fear of money , and thousands may be afflicted with this epidemic. A lot of startups, especially SaaS startups, are extending their free beta for far too long. So many companies seem scared of pulling the trigger and asking their users to give them a dollar, and evolve from users to customers. The concept of a “free beta” dates back to desktop software, where beta versions were distributed to enthusiasts and early adopters. How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths. The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and prospects. How to Cut Through. Among my favorite New Yorker cartoons is the one that shows a bunch of brain surgeons gathered around an operating table scalpels in hand when the head doctor declares, “Hey, this isn’t marketing!”
And as much as I love to see our profession elevated, the truth is that even with the complexities introduced by social media, creating marketing programs that cut through just isn’t that hard especially if you follow these six steps. 1. How it works - briefing blur Group. The Global Services Exchange delivers business and creative services at the touch of a button – fast, streamlined and efficient with its s-commerce platform. Four simple steps take you from briefing through to project delivery, opening up access to the world’s best service providers. 1. Brief Tell us your project requirements using our online brief app.
Brand journalism key to ‘successful brands, large and small’ Instagram Growth Hack: Using the Web to Drive Mobile Downloads. The Cloud Standard for Enterprise Analytics. Meet The Top 100 Girls In Tech In Europe. Girls in Tech, an international network that (and I quote) ‘seeks to empower and promote women in technology and entrepreneurship’, is officially launching its London chapter today in partnership with Google, Criteo and Eventbrite. The organization is also due to announce its list of top 100 women in tech in the European ecosystem, which you can find below. Lean Marketing. Lean Marketing. Infogr.am.