Employeurs et candidats ne se comprennent plus - strategie-d-entreprise Publié le 04/12/2012 à 11:34, mis à jour le 10/12/2012 à 14:26 Les attentes des uns et des autres n'ont rien à voir. Photo: Bloomberg Au Canada, le tiers des dirigeants d'entreprise envisage de procéder à des embauches l'an prochain. Le hic? La plupart d'entre eux ne croient pas pouvoir trouver chaussure à leur pied, d'après un sondage d'Environics Research Group mené pour le compte du site Web Workopolis. Ainsi, 32% des dirigeants d'entreprise sondés ont dit avoir l’intention d'augmenter leurs effectifs en 2013, et les deux tiers (65%) anticipent le maintien du nombre d’employés (seulement 2% prévoient une baisse). > 67% d'entre eux pensent que les candidats actuels n'ont pas les compétences générales requises pour occuper les postes qui vont s'ouvrir l'an prochain; > 37% considèrent que les candidats actuels n'ont pas une attitude positive; > 27%, qu'ils n'ont pas la capacité de bien communiquer; > 26%, qu'ils n'ont pas une solide éthique de travail.
Livre blanc : comment communiquer sur LinkedIn ? On parle beaucoup des réseaux sociaux professionnels, mais l’activité y est finalement assez calme. Destinés à créer des échanges et des discussions, leur rôle est de plus en plus centré sur la création de profils, au détriment du reste. Il y a certes des supers-actifs sur ces réseaux, toujours prompts à venir discuter et à multiplier les contacts. Mais ils sont une minorité, et bien souvent les seuls messages reçus proviennent de spammeurs ou de démarcheurs un peu trop agressifs… Sur le papier pourtant, ces espaces ont tout pour plaire. Pour aider les entreprises désireuses de développer leur marque employeur sur LinkedIn, l’agence Publicis Consultants Net Intelligenz vient de publier un livre blanc intitulé LinkedIn, nouveau territoire de communication.
When Freemium Fails Dogfooding We ate our own dogfood. Eating your own dog food, also called dogfooding, is a slang term used to define a scenario in which a company (usually a software company) uses its own product to demonstrate the quality and capabilities of the product. Definition from Wikipedia Although we have consistently tweaked our models and methods as we apply them with clients and in our research, during the past two months we moved into a state of rapid iterations. First, we have recently completely a project that introduced the Complexity Space into a traditional process improvement implementation (a case study is in the works). This led to the development of a new outcome measurement tool that integrates both more traditional measures with “What Outcomes” and Complexity Space measures with ”How Outcomes” . The second experience was more subtle but equally impactful. The Ecosystem Dimensions began as seven dimensions (see an early post) that became the basis of our view of deep organizational patterns.
The End of Solution Sales The Role of Sales Leadership & Management Now what does that title mean to you? Recently I spoke at a major software vendor’s partner and client conference and a few weeks later I received an email from one of the attendee’s suggesting I should comment in a future blog on the Harvard Business Review (July/August 2012) paper titled: The End of Solution Sales. I put it in my to read file and as I fly to Hong Kong (16 hours) to lead a clients sales leadership workshop I pulled it out to read and contemplate. At 35,000 feet it woke me up. As a salesperson and sales manager for many years I clearly understand the concepts and logic behind a solution sale. I will also be including this document/blog in my August newsletter: “Why Sales Managers Succeed!” In the Harvard Business Review article the authors make the point-by performing extensive research with many top performing salespeople- that times have changed. Front the front page of the article: “The old playbook no longer works.
Marketing Is Dead It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic (solid copywriting) to illicit a stream of actions that have made this link incredibly popular (thus debunking his own thesis), once again we're in a world where definitions and explanations get confused. On death and dying... It's less of a red herring and much more of a chicken little to make the claim that marketing is dead. Not all brands are social. I'm not raging against the machine because I think that traditional advertising offers more opportunity than any of the solutions that Lee prescribes. Who cares about breakfast cereal? You are a consumer packaged goods giant. Who are we kidding? Does anyone care that much about their breakfast cereal? More choices and a lack of scarcity doesn't change that. What do you think? By Mitch Joel
10 Marketing Lessons for Early-Stage Tech Startups I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error. If I can help you avoid some of my first-time mistakes it would be a victory. 1. The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Also be careful about VCs. I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. 2. I think he really learned from this experience: Experience comes from bad judgment. The biggest problem with over-stealthing yourself is that you cut off some of your most valuable resources in terms of testing your ideas, getting feedback from smart entrepreneurs & investors and helping you figure out the potential flaws in your approach. 3. 4. 5. 6. 7. 8. 9. Follow them on Twitter. 10.
100 social media statistics for 2012 We all love statistics, specially when they are about social media. I’ve made life so much easier by compiling all the statistics I could find over the past month or so in one handy bulleted article, including the following stats: Facebook, Facebook in business, Twitter, Twitter in business, LinkedIn, YouTube, Other (social networks), General social media stats, Mobile, QR codes and Facebook in Australia stats. Feel free to let me know if any of them are outdated or if I’ve missed any good ones. Enjoy! Note: I’ve now posted another social media statistics article in September 2012 (with 216 stats!) Global social media statistics Facebook FB Business Twitter 40% of Twitter users don’t tweet, but instead use it to keep up to date55% access Twitter via mobileTwitter handles 1.6 billion queries per dayNearly 500,000 users are added each dayAbout 21% of Indonesians are on Twitter, making them the most Twitter-addicted nationJapan is the only country where Twitter is more popular than Facebook
Innovation or Mutation? In her McKinsey Quarterly article, “Creating Value in the Age of Distributed Capitalism,” Shoshana Zuboff writes, “What’s the difference (between innovations and mutations)? Innovations improve the framework in which enterprises produce and deliver goods and services. Mutations create new frameworks.” This is a powerful distinction. It may be useful to consider these distinctions graphically. In the lower left-hand corner is the “status quo.” Sometimes, either internal or external forces make the status quo unacceptable. One set of distinctions is drawn from the “Outcomes” element of our Complexity Space models and methods. Some organizations have been successful in turning that mindset into a pattern in its own right. Yet there are times when a culture of innovation can be dangerous to a system’s long term survival and prosperity. Other disruptions jolt the system. These shocks to the existing patterns require very different responses than “do what we currently do better.”
Stimulate Your Customer's Lizard Brain to Make a Sale - Tim Riesterer by Tim Riesterer | 6:00 AM July 31, 2012 Many marketers and salespeople believe they are in a selling war against their direct competition. However, a less anticipated and more dangerous enemy exists, called “no decision” — otherwise known as “the status quo.” According to sales consulting firm The Sales Benchmark Index, nearly 60% of qualified leads fall victim to the status quo. Here’s the root cause of the problem: most marketing and sales efforts focus on the wrong messaging and therefore do not stimulate the correct part of a prospect’s brain. The status quo problem is actually a sales messaging problem. Breaking through the status quo is like breaking a habit. Your brain is divided into three parts. The old brain quickly assesses situations to determine if you are at risk or in danger. Context Creates Urgency “Why change?” For example, let’s examine the tornado siren that goes off to test the warning system at noon every Saturday in my neighborhood in Wisconsin.
SPOS #339 - Marketing Is Dead According To Bill Lee Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel. Running time: 48:31. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel. By Mitch Joel 4 Tips For Gamifying Your Tired Marketing Plan Darren Steele is the strategic director of Mindspace, and co-author of the gamification book, “I’ll Eat this Cricket for a Cricket Badge.” Darren can be reached at darren@mindspace.net. The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. There are examples where gamification in marketing has worked spectacularly for 50-year-old rural ranchers. SEE ALSO: Why Gamification Can’t Be Stopped That said, marketers can't just add a Groupon-style approach to something and think it's gamified. 1. Do you want this to actually feel like a game for your customers or do you want game mechanics buried deep enough that your target may not realize why the experience is so compelling? This might mean starting with an actual branded game on your Facebook page. 2. 3. 4.