What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing [PPC U] Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place!
This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you. First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go! What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. What is Google AdWords? Google AdWords is the single most popular PPC advertising system in the world.
PPC Keyword Research An effective PPC keyword list should be: Insert Headers and Footers — WordPress Plugins. Insert Headers and Footers is a simple plugin that lets you add scripts like Google Analytics to your WordPress site without having to get your hands dirty in code.
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Whether your company’s website lacks analytics or just looks a little humdrum, it might need a facelift. Nowadays, sprucing up your site doesn’t have to cost much. But with so many tools available, you should first explore your options to find out which ones will address your particular needs. Below, take a look at some popular and inexpensive tools helping to revamp small businesses websites: SEO Site Checkup If your site isn’t attracting new business, it might lack basic search engine optimization capabilities.
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