Analysing
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What’s the point of social media for businesses if they can’t measure its efficacy, right? With that in mind, we’ve seen a steady stream of tools designed to help businesses – and individuals – manage and monitor their social media activity. The latest one to hit us is one called Retweet , a service launched, it says, “to help businesses, brands and individuals understand how effective their use of Twitter is.” Retweet is free to use and, as its name suggests, it measures the reach of individual tweets, how many times they are retweeted and how many Twitter users they subsequently reach.
