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Cambridge becoming social media research hub. The Wisdom of Crowds. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, published in 2004, is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group.

The Wisdom of Crowds

The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology. The opening anecdote relates Francis Galton's surprise that the crowd at a county fair accurately guessed the weight of an ox when their individual guesses were averaged (the average was closer to the ox's true butchered weight than the estimates of most crowd members, and also closer than any of the separate estimates made by cattle experts).[1] Types of crowd wisdom[edit] Surowiecki breaks down the advantages he sees in disorganized decisions into three main types, which he classifies as.

Focus based Technology. CrowdOptic's technology uses sensor data from electronic devices and archival media file metadata to calculate user sightlines and sightline intersections.

focus based Technology

Significant groups of these intersections, called “clusters,” power a range of capabilities using the CrowdOptic platform. CrowdOptic's technology is protected by U.S. Patent 8,527,340, Austrailian Patent 2012225536 with 2 U.S. and 4 foreign patents pending some of which are allowed. 1. Capture CrowdOptic captures "focal data" (GPS, compass, and accelerometer) from multiple sources, inlcuding smartphones, augmented reality glasses and photo/video metadata. 2. Focal data is calculated to determine a line of sight and sightline distance (the distance between the camera and the photographed object) for each user. 3. Human Workers, Managed by an Algorithm. Global workforce: Remote digital workers earned $0.32 each for producing these self-portraits.

Human Workers, Managed by an Algorithm

Stephanie Hamilton is part of something larger than herself. She’s part of a computer program. The 38-year-old resident of Kingston, Jamaica, recently began performing small tasks assigned to her by an algorithm running on a computer in Berkeley, California. That software, developed by a startup called MobileWorks, represents the latest trend in crowdsourcing: organizing foreign workers on a mass scale to do routine jobs that computers aren’t yet good at, like checking spreadsheets or reading receipts. 10 tips for Successful Crowdsourcing. Social Map. C&A Fashion Like: Real-Time Facebook 'Likes' Shown on Clothing Racks. The Brazilian arm of international fashion retailer C&A has launched a custom-made clothes rack [facebook.com] that shows in real-time how many Facebook "Likes" a particular clothing item received on Facebook.

C&A Fashion Like: Real-Time Facebook 'Likes' Shown on Clothing Racks

Accordingly, customers present in the physical store can better estimate how popular a specific clothing item is perceived by the masses through the smart use of social media crowdsourcing. In practice, the project blends the border between the virtual and the physical by counting the "Likes" on small digital displays that are integrated in the clothing hangers. Now one should only avoid to indadvertedly swap the fashion pieces around, of course.

Via @vizify and The Verge. Emoto. Buzz Board. Buzz Board – The Sponsors The London 2012 Olympics is a major international event, presenting one of the most prestigious sponsorship opportunities to global brands.

Buzz Board

But the centre stage doesn't come cheap. The Olympics 2012 top sponsors will pay about $100 million for a 4 year commitment. The big sponsors aim to make millions from their official Olympics association. Each sponsor has developed a central theme for their Olympics campaign, all with heavy social media exposure. We're keeping track - how much Olympic centric buzz is each sponsor attracting and how do the public feel about it? How does the Buzz Board work? The Internet map. Twitter StreamGraphs. A StreamGraph is shown for the latest 1000 tweets which contain the search word.

Twitter StreamGraphs

10 cool Twitter visualisation tools. You might think of Twitter as a way to chat with your friends, keep up with news or to hassle minor celebrities.

10 cool Twitter visualisation tools

We think of it as a ceaseless stream of data that only really becomes useful when you filter and sort it. Here are 10 tools for doing just that, with a twist. They take your tweets and turn them into animations, graphs and glyphs for your visual delectation. They're Twitter visualisers, the best the web has to offer. 1. Enter any Twitter account name in TweepsKey and you'll get a visual representation of their follower's activity. 2. One among a number of apps from developer Jeff Clark at Neoformix, StreamGraphs is a keyword visualiser. 3.