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Fjällräven Israel is an online shop focused on selling Fjällräven bags and backpacks of different sizes and for different uses. Its clean, professional web design makes shopping an easy, pleasant experience, both quick and trust-inspiring. The homepage is extremely user-friendly, letting visitors browse the website through navigation links in the main menu on top or through image and text teasers in the bottom of the page. The Shop page is divided into four categories – from classic models to laptop bags – and in each the bags are featured in easy-to-update, thumbnail grid-styled portfolios, with linkable images on hover. Once clicked, each item opens up to reveal full product details, price and an “Add to Cart” button. In the "Models Guide" page, each model is explained alongside an image of the item.