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Voilà 20 ans que le web existe. Conçu par Tim Berners-Lee à la fin des années 80, les premiers sites web sont apparus en 1992. Vingt ans plus tard, Internet est devenu l’un des canaux de communication les plus utilisé, et très certainement le média de référence du XXIème siècle.
Bonjour ! Première visite ? Vous pouvez souscrire au fil RSS pour suivre les futurs articles de Consonaute Une très bonne synthèse des 10 tendances fortes en social media avec des cas pratiques en illustration. source : The Social Practice
Community management is one of the most important elements in the relationship between a brand and its community: it’s the activity that creates connections and facilitates the exchange of ideas. A few days ago Jeremiah Owyang published some interim analysis on the topic. It clearly shows the importance of cooperation between a brand and their agency when developing community management activity. Jeremiah broke down community management into four kinds of activity:
The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return.
Facebook n’est pas apprécié de tous. Bien que le réseau social compte plus de 600 millions d’utilisateurs à travers le monde, les mécontents se font de plus en plus nombreux. Problèmes de sécurité, intrusion dans la vie privée, transformation en outil marketing... Autant d’arguments qui poussent certains utilisateurs à supprimer leur compte, ou bien à se tourner vers d’autres réseaux, outils ou services. Voici dix sites ou services qui proposent une ou plusieurs fonctionnalités de Facebook, sans les inconvénients de celui-ci. <p style="text-align:right;color:#A8A8A8"></p>
Create a Free Profile Now that you've checked a few sites to see where your profiles are available, why not create a profile on KnowEm to keep track of them all? Register on KnowEm to get started. Have KnowEm Create Your Profiles $69.95 Essential Plan Complete Signup of all profile info: photos, bio, URL and description on the top 25 most essential and popular social media websites.
Social media is nowadays a big marketing tool for many small businesses that have tight budgets and cannot afford to put in a lot of money in promoting their business along with products and services. With all this you must do a survey whether your customers or potential clients use social networks or not. And if they are what do they generally use it for making important research and purchasing decisions. Having some objectives and goals created before you make a twitter and Facebook account and start promoting your business without knowing your target group. Social media is not like other forms of online marketing are the two-way communication as it connects the customers with the entrepreneur.
Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing.
Bonjour! Si vous visitez Emarketinglicious pour la 1ère fois, abonnez-vous à notre flux RSS pour recevoir nos dernières actualités. Le mois dernier, Michael Stelner de Social Media Examiner a publié son étude annuelle sur le social media marketing, effectuée cette fois-ci auprès de 3 342 professionnels du marketing dont 47% étaient soit des entrepreneurs solo soit des dirigeants de PME.
Engage! As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me?
Social media networks provide channels of distribution to share information and content that marketers have realized can be very powerful in speed and spread. Brands are constantly working with their marketing teams and agencies crafting creative concepts to spread their message and content. So how do create that contagious content on social networks and make it go “viral”? “Going viral” is every marketers dream but what makes content go viral? What qualities should your content have to induce sharing? Practical and utility articles such as ” 69 secret tips to make your blog rock ” are well known to induce sharing but emotion is quite often not given enough priority by the creators of content to ensure that their content is shared on Facebook and Twitter and other social media channels.
With marketers around the world all trying to come up with creative ways of engaging with users on Facebook and building fan bases we thought we would do a little research and share some of the best case studies from around the world. There are games, videos, interactive campaigns and lot of big brands spending lots of money on this list and if you have your thinking cap on you might just pick out a little gem for your own campaign. Coke Zero Facial Profiler Maybe not the sexiest name ever but this was a nice Facebook app from Coke Zero (now removed) that allowed you to upload a photo or use your profile photo, and find complete strangers that looked like you. The app attracted over 150,000 users in its first month showing the demand for an app like this that appeals to our egos, or just a general interest in ourselves! It also showed a new way of using the technology available through Facebook.
Rather than attending conferences I like to consume video online because I find that it gives you the exact same experience but from the comfort of your home or office and at a fraction of the cost. The online downside being that you miss out on the networking. The big problem is that there are literally 1000s of videos about social media floating around every day of the week and most of them are not worth watching. I’ve been bookmarking some over the last couple of months, compiling this list for your viewing pleasure. You might not get through all of these in one sitting but I can assure you that each one of them is worth watching in its own way. Some are serious, some will fill you full of inspiration and some are just plain hilarious.
Social Media is a very powerful tool that can greatly enhance any online marketing strategy. However, many marketers are jumping on the bandwagon all too soon, implementing poor social media strategies along the way. One of the most common (and annoying) mistakes is the poor use of social media icons on websites and other online marketing elements. Companies both big and small are slapping social media icons wherever they please without taking the bigger picture into consideration. To avoid making the same mistakes , here is a quick case study on how to thoughtfully add social media icons that will help you get better traction in your social marketing efforts.
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