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untitled Shopcade : un moteur de social shopping très prometteur Shopcade, un petit air de Pinterest Nous avons tous entendu parler un jour de Pinterest, un « nouveau réseau de social shopping qui va tout casser ! ». Et si ça ne vous est jamais arrivé, je m’en vais vous tirer les oreilles, moi ! Depuis l’explosion de Facebook, l’exploitation des données sociales et des réseaux sociaux, donc, intéresse vivement les ecommerçants. Mais pour en faire quoi ? Depuis 3 semaines, c’est Shopcade, fondé par Nathalie Gaveau, cofondatrice de Price Minister (c’est pas rien quand même !) Evidemment, la question, pour les marchands n’est pas : « Est-ce que ça me rapportera », mais « Qu’est-ce que ça me coûtera ? Shopcade est un agrégateur de catalogues marchands communautaire. La premier intérêt de Shopcade pour l’internaute, c’est donc l’interface, simple, intuitive, visuelle, qui permet de repérer des offres intéressantes. Mais c’est loin d’être tout, car Shopcade est aussi une plateforme de BtoCtoC. Shopcade se place en concurrent assez direct de Pinterest.
Black Asymmetric Tunic / Asymmetric Black Dress / Black par Teyxo PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years ago. Specifically, he wants to drive more than $1 billion in sales next year to retail partners through ShopStyle, PopSugar.com’s content and commerce offshoot it acquired in 2007. That figure’s not too out-of-reach, judging from his latest tally. “This year, we’ll drive over $700 million in gross retail sales, which is fairly significant from where we came from last year,” he said. To pull it off PopSugar has made a $25 million investment in its first national paid media campaign, “We Search, We Find, We ShopStyle,” orchestrated by Media Storm and creative agency Sub Rosa, spanning broadcast, print, digital and outdoor channels. The "2 Broke Girls" TV spot will be cross-promoted through print campaigns and digital ShopStyle.com stores and amplified further through the PopSugar Select blogger network through on-the-ground events.