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IT Firm Uses Callbox to Divide and Conquer Market

IT Firm Uses Callbox to Divide and Conquer Market
The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. While the telemarketing company was able to deliver good numbers, the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products.

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Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps.

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