Content Curation, una buona opportunità di business, tutta da sfruttare. Si fa un gran parlare della importanza del contenuto, per il marketing in rete e per moltiplicare le opportunità di business delle aziende.
Ma produrre contenuti è costoso, richiede competenza e capacità di veicolarli in rete, sotto diverse forme e in differenti modalità. Che si tratti di un articolo, di un’infografica, di un’immagine o di un video, realizzare un buon contenuto richiede un grande investimento, il cui ritorno (ROI) non è semplice da calcolare e nemmeno del tutto certo, a meno che non si abbia la capacità di trasformare la propria azienda in una sorta di editore. Anche questo è un mantra che sentiamo ripetere spesso, in rete: “companies must become publishers”, oppure “brands must become media companies”.
Per competere in rete, le aziende debbono dunque davvero trasformarsi in una qualche misura in case editrici? Perché dovrebbero fare uno sforzo simile? Un editore non pubblica solamente contenuti propri. How to Do Curated Content RIGHT: A Step-by-Step Guide. Curation Tools. My Top 10 Content Curation Tools. Saved.io - simple online bookmarks. BOOKMARKING. Organize your bookmarks like a boss.
SpeedyMarks - My Visual Bookmarks. 5 Lesser-Known Content Discovery Tools - STRYDE. 9 Free Tools For Link Discovery & Content Creation. Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing.
Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. My objective in using these tools is, of course, building links, so I’ll go over the tools that I use and show you how I’d use them. And hey, they’re all free!! For the record, I’m not interested in competitive analysis, analyzing sites, using social media (with one notable exception, and my exclusion here is only because that topic has been well covered both on this site and elsewhere) or examining existing backlinks. I’m interested in using these tools to help with finding new link sources and creating new content. Also note, we don’t automate anything that we do.
Our main timesuck is definitely discovery so any time I can find a cool tool to help with that, I love it. For Link Outreach Generation. Content Curation. Digital Curation. Bookmark and Highlight. Content Curation. Web2.0. Articles About Curation. The Unstoppable Rise of the Digital Content Creator. Permamarks - Never lose what you love. Utopic - Visual social bookmarking. Never lose a bookmark again. Organize, collaborate, and share online. Draggo – The New Way to Manage All Your Bookmarks. Pocket (Formerly Read It Later) Smarter online research - annotate, organize & collaborate on web pages. Kippt - All of your links in one place.
BuzzSumo: Find the Most Shared Content and Key Influencers. 20 best-kept secrets for finding content to share. Winslew. You might know this – you just found a nice webpage you want to read but have no time right at this moment?
Maybe you create a bookmark for it – then you forget about it and remember it while on a long flight or being not connected to the internet. Wouldn’t it be cool to have such webpages marked for reading it later and having cached version of all this webpages on your notebook? Pocket (formerly known as Read It Later) is a service which provides a centralized storage for your webpages you want to read later.
There are bookmarklets available for all browser, there are multiple clients available on iPhone and on Mac OS X and you can see all you items on a webpage online. Winslew now is a Windows client to this service which can be used to fully administer your items (add, remove, mark as read, tagging, …) which caches text only version of the webpage so you can read them whenever you want and whereever you are. Curation Tools by Formats & Tech. Jux. Simply the best showcase for your content.
Personalization. Curation. La curation, suivre le sujet. Curation, veille électronique. Content Curators Are The New Superheros Of The Web. Yesterday, the ever-churning machine that is the Internet pumped out more unfiltered digital data.
Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 BILLION emails were sent. And that's not counting all the check-ins, friend requests, Yelp reviews and Amazon posts, and pins on Pintrest. The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby.
More Mind Reach - eXtension.org Q&A with Robin Good. The Newsmaster Toolkit: Content Curation Tools to Aggregate, Filter, Edit, Curate and Distribute Any Type of Content - updated weekly - Curation. The 5 Models Of Content Curation. Curation has always been an underrated form of creation.
The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea.
Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. What Is Content Curation? Back in 2009 I published a blog post called the “Manifesto For The Content Curator” which predicted that this role would be one of the fastest growing and most important jobs of the future. Content Curation: 19 Definitions. While every marketer must have content marketing , their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects.
Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation. 1. Content curation is to make the whole stronger than the sum of the parts. Dan Blank of We Grow Media . 2. 3. 4. 5. Cura i tuoi interessi. Da alcuni mesi mi sto documentando su un argomento molto attuale in ambito digitale che mi incuriosisce e appassiona: la content curation.
I vocaboli cura, curatore e contenuto in italiano fanno riferimento ad una precisa area semantica ma di recente sono stati adottati dall’inglese per identificare una figura professionale non dissimile dal curatore documentale. Giorgio Jannis colloca nel 2009 l’inizio di uno slittamento di significato: 5 Modelli di Content Curation. Content Curation. Got interests? Now get followers! - Searcheeze.com. Curation : curator & curateur.
Diffusion de la curation Dès le 15 décembre, je publiais dans mon Tumblr : «J’avoue, je suis un curator, l’un des 1er en France avant que les autres ne se qualifient de ce buzzword ?
» et depuis, j’ai publié quelques réflexions toujours dans ce média sur la thématique de la curation et des curators, pardon des curateurs Parmi ces questions : est ce que la curation n’est pas un retour en arrière… vers les annuaires, un peu plus personnalisés ? Est ce que les enseignants ne sont pas des curators ? J’avais raison en décembre, les termes de curation, de curateurs ou curators buzzent depuis le début de l’année. J’ai l’impression qu’après le web 2, le community management, etc., nous voici devant les termes qui mettent une dénomination sur les « bloggueurs influents » et autres influenceurs.
On constate que pour l’ensemble de ces termes « marketing » désignent des évolutions soit d’internet, soit de métiers existants… Aussi, faut-il suivre cette mode. Bon allons-y pour une tentative de définition. Diventare Un Curatore delle Notizie: Come Ho Iniziato e Cosa Ho Scoperto Facendo il Newsmaster. I Feed RSS per Trovare le NotiziePer raccogliere le migliori notizie senza diventare scemo, io, come molti, sono partito subito utilizzando i feed RSS.
Today I’ll show you 5 examples of tools and content to curate to inspire you in your marketing. 1. An educational B2B magazine on Scoop.it: Just Story It Just Story It is curated by Karen Dietz, a storytelling specialist. Karen collates the best articles from across the web on her topic. The magazine has had more than 40,000 views due to the high-quality of the content and the curation.
She also gives a couple of essential best practices for curators - weed out all the junkwrite a review of each article. This is a high-quality curation on a hot topic, and I’m sure it drives traffic to her website. Scoop.it resources If you’re new to Scoop.it see my earlier post. If you want more advanced info follow Martin Smith on Scoop.it and his Scent Trail blog. 5-curation.
01Net - dossier "tout savoir sur la curation" Content Curation Guide for SEO - What, How, Why. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark.
The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant. To tell the truth, this problem is not new.