Social Media Analysis. (16) Altimeter Report: Social Marketing Analytics. Top 20 social media monitoring vendors for business. A screen grab from Sysomos.
A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more Target audience: Brands, corporations, mid-size to large businesses. ThinkUp Reaches 1.0: Own Your Social Network Data. ThinkUp, the social media management tool that matters most, hits version 1.0 today.
It lets you store all your social activity from networks like Twitter, Facebook and Google+ in a database you control and search, sort and analyze it. If you have a Web server that can run a PHP application, you can take control of your social network data. Ever wanted to search for a tweet more than a couple days old? Don't bother with Twitter search. ThinkUp is the only way. ThinkUp lets you archive all your social network activity. ThinkUp began in 2009 as a labor of love by Gina Trapani, developer, tech writer and media mogul. Expert Labs is founded and directed by Anil Dash. ThinkUp project director Andy Baio at the White House Alongside Trapani, ThinkUp development is managed by Andy Baio, the Internet renaissance man who brought us the likes of Kickstarter and the 8-bit Miles Davis tribute Kind of Bloop. Now, after 20 months in development, ThinkUp has reached 1.0. The data is all yours.
Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research.
This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm. Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space. This self-funded research effort resulted in a thorough methodology as we interviewed over 40 ecosystem influencers. Interested in learning more? Attend the no-cost webinar by registering. HOW TO: Measure Social Media ROI.
Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment.
Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. Framework: The Social Media ROI Pyramid. Often, our industry can appear complicated, and yearns for simplicity.
One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to “Create ROI Measurements” Experimental mediums require proof they work.
[The seasoned professional provides executives with business metrics first. Excess variety of data options, and disparate platforms. Forget Social Media ROI. Heidi Cohen | June 27, 2011 | 22 Comments.
John Lovett's Blog at Web Analytics Demystified. 3 approches différentes des social media analytics. J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser.
Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Calculer le ROI des médias sociaux est une perte de temps. Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux.
Je veux bien comprendre que les directions générales ou autres donneurs d’ordre ont besoin de données chiffrées avant de prendre de lourdes décisions, mais n’avions-nous pas dit qu’une présence sur les médias sociaux se construit dans la durée et ne nécessite pas de gros budgets mais une implication ? Avant de me lancer dans mon argumentation, laissez-moi vous rappeler plusieurs choses : Tracking the KPIs of Social Media. Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too.
The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification. This post is here to help. In it, I'll try to take a brief look at the topics surrounding this problem and offer some solutions, tools and methodologies to make things easier. 48 Social Media KPIs (Key Performance Indicators) There are a lot of things you can measure about you social media efforts.
I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money. Now, before you begin be sure to set the baseline.