Social Media Analysis. (16) Altimeter Report: Social Marketing Analytics. Top 20 social media monitoring vendors for business. A screen grab from Sysomos. A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more Target audience: Brands, corporations, mid-size to large businesses. See Socialbrite’s series on social media monitoring: • Guide to monitoring social media conversations • 20 free, awesome social media monitoring tools • 10 paid social media monitoring services for nonprofits By J.D.
Lasica and Kim Bale Socialmedia.biz The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement. 2Boulder, Colo. 7Cambridge, Mass. Related. ThinkUp Reaches 1.0: Own Your Social Network Data. ThinkUp, the social media management tool that matters most, hits version 1.0 today. It lets you store all your social activity from networks like Twitter, Facebook and Google+ in a database you control and search, sort and analyze it. If you have a Web server that can run a PHP application, you can take control of your social network data.
Ever wanted to search for a tweet more than a couple days old? Don’t bother with Twitter search. ThinkUp is the only way. ThinkUp lets you archive all your social network activity. ThinkUp began in 2009 as a labor of love by Gina Trapani, developer, tech writer and media mogul. Expert Labs is founded and directed by Anil Dash. ThinkUp project director Andy Baio at the White House Alongside Trapani, ThinkUp development is managed by Andy Baio, the Internet renaissance man who brought us the likes of Kickstarter and the 8-bit Miles Davis tribute Kind of Bloop. Now, after 20 months in development, ThinkUp has reached 1.0. The data is all yours. Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm. Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space. This self-funded research effort resulted in a thorough methodology as we interviewed over 40 ecosystem influencers.
Interested in learning more? HOW TO: Measure Social Media ROI. Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. So before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy.
Metrics Tools The trick is to not rely solely on the numbers, but on what the numbers end up leading to. Sentiment Analysis Social Media Product Suites. Framework: The Social Media ROI Pyramid. Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time.
[The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to “Create ROI Measurements” Experimental mediums require proof they work. The corporate social strategist is constantly being challenge as they grasp more budgets to prove their efforts and teams are making a difference. Forget Social Media ROI. Heidi Cohen | June 27, 2011 | 22 Comments inShare427 Five other social media metrics that matter. Are you tracking social media ROI? If so, you're part of a small minority. Currently, there's a lot of talk about social media ROI and monitoring, which by itself is an indicator that social media marketing is maturing. While social media ROI attracts a lot of discussion and stands for fancy names like return on interaction, the reality is that only one out of three companies tracks social media ROI after three years!
Problems Measuring Social Media ROI Here are three reasons that explain the difficulty in tracking and calculating social media ROI. Social media starts as a small test on the side. Given these internal challenges for tracking social media ROI, it makes sense to use other metrics to monitor your social media campaign's performance. 5 Social Media Metrics That Matter Reach. What are your views on social media ROI and which other social media metrics matter for your business? John Lovett's Blog at Web Analytics Demystified. 3 approches différentes des social media analytics. J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser.
Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Tiens d’ailleurs, puisque j’y suis, voici comment je pourrais définir les social media analytics : “La mesure, la collecte et l’analyse de données d’usages et de comportements des internautes au sein des médias sociaux dans le but d’optimiser une stratégie ou une présence”. Cette discipline repose sur des outils, des indicateurs-clés et des méthodes d’analyse. Approche Altimeter : Beaucoup de chiffres et d’outils Les auteurs de la méthodologie ont regroupés ces indicateurs par objectifs : Approche McKinsey : Quoi ?
Le contenu du message (“What? Calculer le ROI des médias sociaux est une perte de temps. Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux. Je veux bien comprendre que les directions générales ou autres donneurs d’ordre ont besoin de données chiffrées avant de prendre de lourdes décisions, mais n’avions-nous pas dit qu’une présence sur les médias sociaux se construit dans la durée et ne nécessite pas de gros budgets mais une implication ? Avant de me lancer dans mon argumentation, laissez-moi vous rappeler plusieurs choses : Les médias sociaux sont des territoires d’expression et d’interaction formidables qui offrent d’innombrables possibilités.
Booster votre audience ou votre C.A. sont des objectifs louables, mais il existe d’autres outils qui le font bien mieux (respectivement les AdWords et les promotions).Le ROI est un indicateur chiffré qui se nourrit et produit des données numériques. Ceci étant dit, intéressons-nous maintenant aux effets pervers du ROI : Je vous laisse méditer là-dessus… Tracking the KPIs of Social Media. Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
This post is here to help. In it, I'll try to take a brief look at the topics surrounding this problem and offer some solutions, tools and methodologies to make things easier. Why + Where Social Matters Social media has an analytics problem. I'll try to explain the problem, and the reason why social still matters, despite these poor metrics, in visual form: On the web, visitors are rarely buyers (or "conversion action" takers of any kind) on a first visit. Which Social Metrics to Track Facebook Twitter. 48 Social Media KPIs (Key Performance Indicators) There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money.
Now, before you begin be sure to set the baseline. Look at the set of your chosen social media KPIs and and record the current value. These numbers are important but the rate of change is the main indicator for most of these metrics. Concentrate on the rate of change of your chosen key performance indicators. You can combine several KPIs into one that is more meaningful for you. Distribution What social media channels are you using, how can people reach you, are you visible? FollowersFansNumber of mentionsReachSocial bookmarks (SumbleUpon, Delicious)Inbound linksBlog subscribers Interaction Influence Action and ROI Internal.