Social Media ROI
Get flash to fully experience Pearltrees
Top 20 social media monitoring vendors for business
A screen grab from Sysomos. A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more
ThinkUp , the social media management tool that matters most, hits version 1.0 today.
ThinkUp Reaches 1.0: Own Your Social Network Data
Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)
A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm. Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space.
Framework: The Social Media ROI Pyramid
Often, our industry can appear complicated, and yearns for simplicity.
J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser. Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue.
3 approches différentes des social media analytics
Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux.
Calculer le ROI des médias sociaux est une perte de temps
Tracking the KPIs of Social Media
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.48 Social Media KPIs (Key Performance Indicators)
There are a lot of things you can measure about you social media efforts.