HOW TO: Measure Social Media ROI

Framework: The Social Media ROI Pyramid Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal]

Social media ROI: It’s not about immediate results Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much? Yeah. Stop that. There’s no way for me to individually mute the other games, so people are inviting me to a bunch of crap I don’t even play — cough, CityVille, cough. This inevitably means that the invites I actually want to respond to get lost within the floods of “so-and-so has sent you a message”, which means that there are way too many actual notifications to individually sort through.

Forget Social Media ROI Heidi Cohen | June 27, 2011 | 22 Comments inShare427 Five other social media metrics that matter. Resources to Calculate the ROI of Social Media • Are you a brand? Want to know the ROI of your social media initiative? Want to be able to justify your program and gain more executive buy-in? We boil up your social media initiative results into a simple, dynamically engaging digital dashboard. • Are you a software company and want your customers to visualize, within a matter of seconds while on a demo, the business value of your solution and the ROI? Social Media ROI? Yes, With Google Analytics! The search for the “Holy Grail” of social media, calculation of the ROI of social medial, may be over soon. Or it seems so as Google announced that its analytics update will connect social marketing. Measuring the value of social media has been a challenge for marketers, some claim that social media ROI calculation can’t be provided, is too difficult to calculate as there are too many inputs and variables or it’s just an obsession with figures. I agree that it’s not easy to understand exactly what might be the inputs in an environment where activity occurs both on and off your website. Which new features will be implemented in Google Analytics that will help marketers with ROI of social media?

Without a Strategy, There Is No ROI inShare418 Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK - Part 3 in a series Have you ever started a meeting without an agenda? Tracking the KPIs of Social Media Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.

What’s the R.O.I.? A Framework for Social Analytics inShare616 “Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. 48 Social Media KPIs (Key Performance Indicators) There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money.