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In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement. In the realm of sponsored posts or tweets, the FTC simply cannot delineate the differences between earned and paid postings and therefore assumes that most consumers are equally oblivious. With Izea’s impending announcement of a new pay-per-tweet network, combined with existing ad networks and services such as TweetROI, Twittad, and Magpie, the FTC will be forced to pay attention to the paid endorsements in one of Social Media’s most promising and also elusive networks. As you could possibly imagine, the reality of mass-sponsored tweets will raise a Tweetstorm that will immediately trigger a blogstorm, which will ultimately escalate into a full-blown Category 5 media hurricane.
