Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content - Online Marketing Blog
Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage.
Here's the opportunity: curation. "Oh, Scoble, you are being stupid again," I can just hear some of you saying. But hear me out. This isn't just the demented discussion of someone who has gotten way too little sleep due to the birth of his new son a few days ago.
The new billion-dollar opportunity: real-time-web curation - sco
In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. It turns out that lots of smart and passionate people are taking sides and voicing their opinions. Content aggregation (the automated gathering of links) can be seen on sites like Google News .
Why Content Curation Is Here to Stay
Sparked by Twitter, Facebook and FriendFeed, the real-time trend has been to the latter part of 2009 what "Web 2.0" was to 2007 . The term represents the growing demand for immediacy in our interactions. Immediacy is compelling, engaging, highly addictive ... it's a sense of living in the now. But real-time is more than just a horde of new Twitter-like services hitting the Web in 2010 (although that's inevitable -- cargo cults abound). It's a combination of factors, from the always-connected nature of modern smartphones to the instant gratification provided by a Google search. Real-time ramps up
10 Web trends to watch in 2010 - CNN.com
Social Today Feels Like Search A Decade Ago: Lots Of Noise And L
Everything is decentralized, and no one is working to centralize stuff. I’ve got photos on Flickr, Posterous and Facebook (and even a few on MySpace), reviews on Yelp (but movie reviews on Flixster), location on Foursquare, Loopt and Gowalla, status updates on Facebook and Twitter, and videos on YouTube. Etc. I’ve got dozens of social graphs on dozens of sites, and trying to remember which friends puts his or her pictures on which site is a huge challenge. And the amount of spam and just general nonsense that is flooding all of these services is crippling.
When a web service like Google controls a huge amount of web traffic (>50% for many sites), it's going to get spammed up. Google has thousands of employees working to combat that spam. And it is doing the best it can. But it is hard to beat spammers. The best you can do most of the time is tread water.
Why Social Beats Search
Robert Scoble On Online Curation
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The solution that is emerging is known as curation. There's been plenty said about the emergence of professional curation. These are content hunters and gatherers who are increasingly scouring the web for contextual content to publish and amplify.
Media Curation Is Now Consumer-Generated
This columnist, too, has gone ape for apps. A year ago I posited that, as smartphone and tablet adoption rise, mobile applications could unseat the web as the primary means we interact with content. Now I am second guessing myself. Things are once again changing. This summer, the app ecosystem started to show signs that it maybe fraying at the edge. Several major players in media and social networking including the Financial Times , Twitter , LinkedIn and Facebook have all launched rich web applications.
The Digital Curator in Your Future
Why Is The Content Curator The Key Emerging On
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Photo credit: Luna Vandoorne Vallejo In other words , a content curator is someone " who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online ".
Brizzly , a product from Thing Labs , is one of the more novel approaches to consuming one's Twitter and Facebook streams. The first to enable in-line viewing of images and video, the addition of customized trend definitions and novel approaches to direct messages and multiple account support, Brizzly is a compelling Web-based alternative to the standard interface from Twitter and competing clients, such as Seesmic . Earlier in the year, Thing Labs also introduced Plinky , which while cute, doesn't look to be setting the world on fire. 6) Brizzly
10 Top New Web Services of 2009 (From My Perspective)
Can 'Curation' Save Media?
There is a trend evolving at media companies both big and small that promises to have a remarkably positive impact on what you read, watch, and share on the web: Curation. It's not a popular thing to say that things are okay in media. In fact, the changes taking place are useful, necessary, and will in short order result in better editorial experiences, because as shown in the press daily, the sky is falling in old media. But, happily, the future is right around the corner.
AP is Visionary: They See a "Siteless Web" - The Steve Rubel Str
This columnist, too, has gone ape for apps. A year ago I posited that, as smartphone and tablet adoption rise, mobile applications could unseat the web as the primary means we interact with content. Now I am second guessing myself.
Is Digg the future of social news? - CNN.com
"Content curation" is a major Web trend for 2010 . People are creating stories, photos and other "content" at a rate that is outpacing our ability to consume it. Information overload has become an increasingly common complaint, I wrote in December 2009.
First, who does curation? Bloggers, of course, but blogging is curation for Web 1.0. Look at this post here, I can link to Tweets, and point out good ones, right?
The Seven Needs of Real-Time Curators
The missing link to Web democratization
The community of Web editors
A new web paradigm
Toward pearltrees
Curation
Media/Social Media
Social Curation
