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Zen Koans - AshidaKim.com. Fit Brains - Guilt Free Fun! Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Free! Why $0.00 Is the Future of Business. At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps.

Free! Why $0.00 Is the Future of Business

It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls. His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away. One day, while he was shaving with a straight razor that was so worn it could no longer be sharpened, the idea came to him.