In today’s noisy, overpopulated world, we often talk about the art of curation in terms of the process of selection, narrowing down and choosing objects fit for presentation. When we think of curators we think of gallery owners, DJs, Michelin starred chefs and boutique clothing stores. Curiously, the word curate stems from the Latin “crtus” meaning spiritual change and refers to a cleric, especially one who has charge of a parish. The word has traveled quite a long ways since its original meaning, but those who consider curation a primary focus of their job can relate to its commanding origins. To learn more about the importance of curation in today’s fashion industry, we spoke to 5 American girls who run 3 emerging fashions startups in New York City and Los Angeles.
"Our users are early adopters, the kind of individuals that have to be the first to know.. Our users are the type who love to share that information with people; they’re evangelizers." Sounds like human nature in a nutshell. This is a basis for the importance of curation. Great Call! by Oct 25