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How to Improve Your Facebook Marketing Using Facebook Insights How to Improve Your Facebook Marketing Using Facebook Insights Do you manage a Facebook page? Are you overwhelmed by the amount of statistics you have access to in Facebook Insights? Would you like to know the statistics you need to track to help you boost your growth and visibility?
Are you wondering how your Facebook Page compares to competitors? What can you do to improve your performance? Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook. In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing. #1: Compare Your Statistics With AgoraPulse Barometer AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans. How to Compare Your Facebook Page With the Competition How to Compare Your Facebook Page With the Competition
How to Audit Your Facebook Page Features How to Audit Your Facebook Page Features How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features? It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
9 Pro Tips for Entrepreneurs on LinkedIn 9 Pro Tips for Entrepreneurs on LinkedIn LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet). To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks. Here's what they had to say: 1. Join Discussions in LinkedIn Groups Every time I write an article that is relevant to a specific audience, I start a conversation around the article in a LinkedIn group I'm associated with.
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The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]
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Just Who Uses Social Media? A Demographic Breakdown You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Just Who Uses Social Media? A Demographic Breakdown
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The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report. Take a look at these jaw-dropping stats: 456.6 million content videos were watched. 105.4 billion video ads were viewed. 182 million users were watching videos. Factors in video's soaring popularity in 2012 may have included the London Olympic games (159 million videos were streamed) and the 2012 US presidential campaigns (which spent a combined $78 million on video ads). Videos, however, aren't just for newsworthy events such as the Olympics and presidential campaigns. Videos that are personally relevant also matter to viewers: Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate. Content - 2012 State of Online Video [Infographic] Content - 2012 State of Online Video [Infographic]
We have over 50,000 products and services represented on LinkedIn Company Pages today and that number is growing at a pretty rapid clip. With millions of LinkedIn members following over a million companies on LinkedIn, we are glad to introduce a range of new capabilities for companies to glean insights, ways to both manage their Company Page more effectively and to make it easier for customers to recommend them. Here are three new features we’re launching this week for companies: 1. Gather insights on how well your Company Page is doing today On your Company Page’s Analytics tab, you can now see how many LinkedIn members are visiting your Company Page and how many LinkedIn members are following your company. Add LinkedIn Recommendations widget to your site and gather Insights Add LinkedIn Recommendations widget to your site and gather Insights
Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn’t decrease overall. However a news feed algorithm change did start reducing reach for Pages that get complaints and that successfully cut total complaints by a double digit percentage.
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Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends. What is ‘People Talking About This?’ People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. ‘People Talking About This’ defined
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