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How to Improve Your Facebook Marketing Using Facebook Insights. How to Compare Your Facebook Page With the Competition. Are you wondering how your Facebook Page compares to competitors?

How to Compare Your Facebook Page With the Competition

What can you do to improve your performance? Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook. In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing. #1: Compare Your Statistics With AgoraPulse Barometer AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.

The Barometer calculates the average percentage for several criteria based on your last 50 posts. The table gives an assessment of your Page compared to other Pages with a similar fan count. Information provided in the chart above includes: How to Audit Your Facebook Page Features. How long has it been since you’ve reviewed your Facebook Page?

How to Audit Your Facebook Page Features

Are you taking advantage of the latest Facebook features? 9 Pro Tips for Entrepreneurs on LinkedIn. LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet).

9 Pro Tips for Entrepreneurs on LinkedIn

To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks. Here's what they had to say: 1. Join Discussions in LinkedIn Groups Every time I write an article that is relevant to a specific audience, I start a conversation around the article in a LinkedIn group I'm associated with. . - Kelsey Meyer, Influence & Co. 2. Copyright Basics. What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed.

What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]

For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity. See, Facebook brand pages don't attract consumers — far from it. YouTube. Just Who Uses Social Media? A Demographic Breakdown. You think you know social?

Just Who Uses Social Media? A Demographic Breakdown

How about who uses it? Well, you might not know it as well as you would have guessed. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising. If you think the smarter, more attractive sex is more socially prolific than us men, well ... you're right. In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. It's Official: Teens Bored With Facebook.


Hiring: Online Marketing Manager. How Much Do You Know About LinkedIn? [Slide Show] 2012 State of Online Video [Infographic] The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report. Take a look at these jaw-dropping stats: 456.6 million content videos were watched. 105.4 billion video ads were viewed. 182 million users were watching videos. Factors in video's soaring popularity in 2012 may have included the London Olympic games (159 million videos were streamed) and the 2012 US presidential campaigns (which spent a combined $78 million on video ads).

Videos, however, aren't just for newsworthy events such as the Olympics and presidential campaigns. Videos that are personally relevant also matter to viewers: Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate. To help illustrate the state of online video in 2012, SundaySky created the following infographic. Add LinkedIn Recommendations widget to your site and gather Insights. Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease. Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages.

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease

It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn’t decrease overall. United Breaks Guitars. Social Media Guidelines for Meltwater Group Employees. A Second Chance for Google Plus. Will It Blend? - iPad. A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google. Interview ZMOT and Moms The pressures on household budgets are bigger than ever, and moms want to make smarter, better purchases.

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

That's why many are turning to search — increasingly on their mobile phones — to get reliable information. This is the Zero Moment of Truth (ZMOT), and brand marketers, especially those targeting moms, need to plan for it, explain John Ross, CEO of Shopper Sciences, and Tina Sharkey, Chairman and Global President of BabyCenter.

Did You Know. STATEMENT. S 7th Birthday. Technology's Role In the Arab Spring Protests. The comprehensive resource for Google+ trends and statistics. ‘People Talking About This’ defined. Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners.

‘People Talking About This’ defined

Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends.

What is ‘People Talking About This?’ People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. Whenever a person takes one of these actions, it counts toward People Talking About This. Anyone visiting a page can see the total People Talking About This on the left side of the page under the number of Likes.

United Breaks Guitars Song 3 - "United We Stand" on the Right Side of Right. Social Media's Biggest Screw-Ups [INFOGRAPHIC] The ultimate guide to the Facebook Edgerank algorithm. EdgeRank is one of the most important algorithms in marketing.

The ultimate guide to the Facebook Edgerank algorithm

Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Facebook, Twitter Help Publishers Find Their Audience. Social Media is Sweet: A HootSuite Story. 5 Tips for Using the New LinkedIn Company Pages. Have you kept up with the changes at LinkedIn?

5 Tips for Using the New LinkedIn Company Pages

Did you know you can do more for your company on LinkedIn? Keep reading to learn more. What’s new with LinkedIn for businesses? Do you want to with customers, clients, vendors, peers, potential job candidates and even your own employees? LinkedIn Companies Questions - Adam Kleinberg - Traction. I've gotten a number of questions in response to my article on Mashable about How to Optimize Your LinkedIn Profile. Most seem to be about how to access the various admin tools, so I thought I'd post some screen shots here to answer them. If you haven't seen the original article, you can check it out right here.

In particular, people seem to be having trouble finding where to install the carousel feature and how to embed a video on their pages. First, you'll have to be an admin on your page. Facebook Releases Guide To Facebook Offers. Facebook Warns Brands that Scale in Social Won't Come For Free. Dartmouth-Hitchcock Social Media Tips for Employees. NAB: Break up - Cannes Lions 2011. QR Code Generator. Make a QR Code. Create a QR Code. QR Code. Generate QR Code. QR Code Tracking. - Delivr. Delivr FREE is offered for personal, non-profit, educational or limited commercial use in social, mobile, and Web-based campaigns, limited run posters and local-level print advertising campaigns.

Delivr FREE can not be resold or provided as part of a commercial offering or service. If you are creating a Delivr account as part of a commercial service offered to others e.g., using Delivr to provide campaign management, landing pages, tracking or reports to a client, please select the appropriate paid plan. Delivr PLUS and Delivr PRIME are offered for limited commercial use by individuals, consultants. micro-entities and small companies in social, mobile, and Web-based media campaigns, limited run posters, event marketing and state/province-level direct mail, email and print advertising campaigns.

Note: Delivr uses the following breakdown regarding company size. LinkedIn Follow Button: Companies, Look Who’s Following You Now. iPad 3: Who Will Buy One, and Why? [INFOGRAPHIC] How well will the iPad 3 sell when it's introduced next month? Who's going to upgrade, and who will sit on the sidelines, enjoying their current version of the iPad, or no iPad at all? We have answers to those questions and more in this exclusive infographic created by the experts at AYTM Research (Ask Your Target Market), with help from Mashable.

The official introduction of the iPad 3 is bearing down upon us, with most rumors placing the Apple press event on March 7 (and a little rumor we heard placing it on March 6). A Google+ Primer For Retail Brands. In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to this influx of Google+ publicity, our team has received dozens of inquiries from clients asking what all of this means. As we prepare our clients for the changes that Google+ brings as part of the constant evolution that occurs across the search industry, we are once again reminded of the saying, “There is nothing permanent except change.”

So, let’s get into this latest round of changes. Introducing “Social Maturity”: How Social Media Transforms Companies. The 5 Stages of Corporate Social Media Maturity. Inbound Marketing Budget Calculator.