Social media class
How to Improve Your Facebook Marketing Using Facebook Insights Do you manage a Facebook page? Are you overwhelmed by the amount of statistics you have access to in Facebook Insights? Would you like to know the statistics you need to track to help you boost your growth and visibility?
Are you wondering how your Facebook Page compares to competitors? What can you do to improve your performance? How to Compare Your Facebook Page With the Competition
How to Audit Your Facebook Page Features How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features? It’s critical that Facebook Page managers take time to regularly audit their Page and ensure that they are not missing out on new features.
9 Pro Tips for Entrepreneurs on LinkedIn LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet). To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks.
The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed . What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]
You think you know social? Just Who Uses Social Media? A Demographic Breakdown
It's Official: Teens Bored With Facebook
Hiring: Online Marketing Manager
How Much Do You Know About LinkedIn? [Slide Show]
The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report. Take a look at these jaw-dropping stats: 456.6 million content videos were watched. 105.4 billion video ads were viewed. 182 million users were watching videos. Factors in video's soaring popularity in 2012 may have included the London Olympic games (159 million videos were streamed) and the 2012 US presidential campaigns (which spent a combined $78 million on video ads). Videos, however, aren't just for newsworthy events such as the Olympics and presidential campaigns. Videos that are personally relevant also matter to viewers: Viewers spent 2.5 times more time watching personally relevant short-form videos than other videos, and emails that contain personally relevant videos boast a 40%-60% open rate. Content - 2012 State of Online Video [Infographic]
Ryan Roslansky , December 10, 2010 We have over 50,000 products and services represented on LinkedIn Company Pages today and that number is growing at a pretty rapid clip. With millions of LinkedIn members following over a million companies on LinkedIn, we are glad to introduce a range of new capabilities for companies to glean insights, ways to both manage their Company Page more effectively and to make it easier for customers to recommend them. Here are three new features we’re launching this week for companies: 1. Gather insights on how well your Company Page is doing today Add LinkedIn Recommendations widget to your site and gather Insights
Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages . It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn’t decrease overall. However a news feed algorithm change did start reducing reach for Pages that get complaints and that successfully cut total complaints by a double digit percentage.
Social Media Guidelines for Meltwater Group Employees
A Second Chance for Google Plus
Old Spice | Did You Know
Technology's Role In the Arab Spring Protests
The comprehensive resource for Google+ trends and statistics
Facebook introduced “ People Talking About This ” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends. What is ‘People Talking About This?’ People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. ‘People Talking About This’ defined
United Breaks Guitars Song 3 - "United We Stand" on the Right Side of Right
Social Media's Biggest Screw-Ups [INFOGRAPHIC]
The ultimate guide to the Facebook Edgerank algorithm EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others.
Facebook, Twitter Help Publishers Find Their Audience
Social Media is Sweet: A HootSuite Story on Vimeo
5 Tips for Using the New LinkedIn Company Pages Have you kept up with the changes at LinkedIn? Did you know you can do more for your company on LinkedIn? Keep reading to learn more. What’s new with LinkedIn for businesses? Do you want to with customers, clients, vendors, peers, potential job candidates and even your own employees?
I've gotten a number of questions in response to my article on Mashable about How to Optimize Your LinkedIn Profile. Most seem to be about how to access the various admin tools, so I thought I'd post some screen shots here to answer them. If you haven't seen the original article, you can check it out right here . In particular, people seem to be having trouble finding where to install the carousel feature and how to embed a video on their pages. First, you'll have to be an admin on your page. If you don't have admin rights, find out who does and ask them to assign you as an admin. LinkedIn Companies Questions - Adam Kleinberg - Traction
Facebook Releases Guide To Facebook Offers
Facebook Warns Brands that Scale in Social Won't Come For Free | Digital
Dartmouth-Hitchcock Social Media Tips for Employees
NAB: Break up - Cannes Lions 2011
LinkedIn Follow Button: Companies, Look Who’s Following You Now
iPad 3: Who Will Buy One, and Why? [INFOGRAPHIC]
A Google+ Primer For Retail Brands
Introducing “Social Maturity”: How Social Media Transforms Companies
The 5 Stages of Corporate Social Media Maturity
Inbound Marketing Budget Calculator | Kuno Creative