32 Lessons For Online Video Social Media Marketing Success I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using online video and social media. He started as the co-owner of a wine store in New Jersey. He gained fame as the host of Wine Library TV, a video blog on the subject of wine, built his wine store into a multi-million dollar business and established his personal brand with TV appearances and speaking engagements around the world. We will look more extensively on some of the lessons he has learned on his adventure, that may inspire you and motivate you to take your company and brand to the next level, using social media and online video.
Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn’t decrease overall. However a news feed algorithm change did start reducing reach for Pages that get complaints and that successfully cut total complaints by a double digit percentage. Facebook’s news feed product manager Will Cathcart told a room of reporters at Facebook’s headquarters this morning that “The problem we face with the news feed is that people come to Facebook everyday, but people don’t have enough time to check out absolutely everything that’s going on.”
Nestle mess shows sticky side of Facebook pages Uh-oh. We've got another social-media-meets-public-relations disaster on our hands, and this one doesn't even involve any airlines yet . Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based "twitstorm" when the operators of the corporation's Facebook page took a hostile approach to critics. Coventry/Warwickshire A BT customer has had a letter of apology and a refund after he resorted to putting a video of his complaints on an internet site. Warwick resident Patrick Askins' troubles began when an extra £90 was added to his phone bill. After six months of calling the company the problem was not resolved so he decided to give up and pay, but put a video recording his despair on YouTube. Shortly afterwards the company apologised and refunded his bill.
How Vine makes tomorrow’s stars in six seconds flat - HITC Tech Twitter’s Vine app only launched in January 2013 but has become a powerful network of new stars attracting the attention of the TV and music industries. Its top Viners have millions of fans and draw large crowds on the increasingly popular real-world tours, where they appear with digital stars from YouTube. It’s a far cry from Vine’s launch, when it was pitched as a way to share “little windows into the people, settings, ideas and objects that make up your life”, using up to six-second videos that would loop when watched within Vine’s app or on Twitter. ‘People Talking About This’ defined Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported.
Social Media By Example The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages. Campaign Idea & Objectives: Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents. On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team.
Now it's Facebook vs HSBC Forget old-fashioned occupations and sit-ins: student protest has gone "viral". Online networking phenomenon Facebook has emerged as the venue for a rapidly proliferating campaign that has already brought in thousands of recent graduates. It's called "Stop the Great HSBC Graduate Rip-Off!" Lego ends Shell partnership following Greenpeace campaign Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s. The environmental campaign group, protesting about the oil giant’s plans to drill in the Arctic, had targeted the world’s biggest toy maker with a YouTube video that attracted nearly 6m views for its depiction of a pristine Arctic, built from 120kg of Lego, being covered in oil. Initially Lego had resisted Greenpeace, arguing that it ought to deal directly with Shell, but on Thursday it will relent. Jørgen Vig Knudstorp, the toy maker’s chief -executive, said Lego would honour its existing deal with Shell, which began in 2011, but “as things currently stand we will not renew the contract with Shell when the present contract ends”. Lego toy sets are currently distributed at petrol stations in 26 countries, in a deal valued at £68m.
2012 State of Online Video [Infographic] The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to a recent SundaySky report. Take a look at these jaw-dropping stats: 456.6 million content videos were watched. 105.4 billion video ads were viewed. 182 million users were watching videos. Social Media Case Study: Justin Bent Rail Boots Social media marketing, if performed strategically, can do a lot of things. It can effectively engage an audience around your brand. It can empower a group of fans to spread word of you virally through social networks. It can do this with less money than you would spend on advertising to reach a similar audience. And despite what the social media purists try and tell you, social media marketing can drive sales. Case in point: Justin Boots wanted to break out of a somewhat conservative rut and become hip and trendy to the 18-to-24-year-old audience.
Dell Lies; Dell Sucks Wiki cooties and the death of editorials : Well now the LA Times has given wikis cooties. The New York Times and other media outlets have covered the collapse of its wikitorial project and I’ve heard more than one old-media person say, well, I see LA tried wikis and it’s dangerous. But no. This is like hearing Kathie Lee Gifford try to rap and then, upon hearing the results, declaring hip hop dead. The LA Times didn’t understand what it was doing and made three criticial mistakes: Kleenex Encourages Simple Acts of Tissue Sharing Kleenex often hears stories about people sharing the brand's tissues in opportune moments of kindness. Brand Manager Jon Kruesi has heard them himself, one from a friend who recounted how she was sniffling as she waited for a train at the end of a lousy day, only to have her spirits lifted by a stranger offering a Kleenex. Now, the Kimberly-Clark Corp. brand is turning those stories into the centerpiece of its crucial cold-season marketing campaign breaking Wednesday. The #KleenexCare effort aims to get people talking about simple acts of kindness (preferably involving sharing tissues) through a digital, social-media, public-relations and TV campaign.
Social Media's Biggest Screw-Ups [INFOGRAPHIC] The list of celebrities and major brands burned by social media blunders is long and ever-growing. Who could forget former U.S. Representative Anthony Weiner, whose tweeted crotch-shot set a new standard for political pratfalls in the social media age? Then there's actor Woody Harrelson, whose epically failed Reddit AMA spawned a derisive meme and undermined the very film he was aiming to promote.