Social Media By Example The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages. Campaign Idea & Objectives: Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents. On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team. The Pledge As for the parents’ website, it contains information about when and how to discuss alcohol consumption, useful links, answers to important questions minors might ask as well as related materials and statistics. Campaign Buzz: Apart from the millions of views generated on Century Council’s Youtube channel, here are some actual results of the campaign: Opinion & Lessons Learned:
Vente privee : l'actualité des ventes privées uWall.tv | Listen to a Wall of Music Anheuser-Busch InBev China Reinvents Smart Drinking Campaign To Appeal To Gen Z Anheuser-Busch InBev’s APAC unit launched the 12th iteration of its “Smart Drinking Campaign,” a corporate social responsibility program meant to promote public awareness of the dangers of drinking and driving. This year, for the first time in the campaign’s history, AB InBev created a non-alcoholic beer via its Chinese brand, Harbin Beer. Building on the success of previous smart drinking campaigns aimed at reducing the amount of alcohol-related casualties, the brewer launched this campaign to better appeal to China’s rising Gen Z population. The company chose Harbin Beer for its popularity among young consumers in China, and plans to have non-alcoholic offerings account for a minimum of 20 percent of all its sales by 2025. AB InBev will sell the new product, which comes in a palace-themed gift pack, via ecommerce platforms, the sales of which will go toward the Ministry of Public Security’s underage traffic education program.
What 'Race Together' Means for Starbucks Partners and Customers It began with one voice As racially-charged tragedies unfolded in communities across the country, the chairman and ceo of Starbucks didn’t remain a silent bystander. Howard Schultz voiced his concerns with partners (employees) in the company’s Seattle headquarters and started a discussion about race in America. Despite raw emotion around racial unrest from Ferguson, Missouri to New York City to Oakland, “we at Starbucks should be willing to talk about these issues in America," Schultz said. Partners were not silent. “The current state of racism in our country is almost like humidity at times. Thousands more voices continue the conversation Over the past three months, more than 2,000 Starbucks partners have discussed racial issues at open forums in Oakland, Los Angeles, St. In the midst of a conversation with partners in St. “The magnitude of that statement might have been lost on many in the room, but for me, it brought to light a deeply troubling situation.
Social media Screw Ups - A History HOW TO: Jump-Start Your Career by Becoming an Online Influencer David Spark is a veteran tech journalist and the founder of the media production and consulting firm Spark Media Solutions. Spark blogs regularly at Spark Minute. Follow him on Twitter @dspark. For all the advice about how to approach and attract influencers, I haven't seen much written about how to actually become an influencer. It's important, because once you're seen as an influencer, you’re seen as an industry equal and a resource. Being an influencer yourself is an often overlooked way to engage with other influencers. Always wanted to be an influencer but didn't know where to start? 1. Whether it’s a blog, podcast, YouTube channel, or an endless Twitter stream, you absolutely must be a content producer. 2. Failing to be an influencer is often the result of conceding the title of "industry influencer" to someone else. In an interview I did with tech influencer Robert Scoble, I asked him if he were starting fresh today how would he go about building his influence. 3. 4. 5. 6. 7. 8.
The Musgraves Facebook Faces Another Legal Challenge; Snapchat Allows Content Sharing From Spotify This week, Facebook finds itself in hot water again as Attorney General Letitia James announces a multi-state investigation against the social media giant over alleged antitrust violations; Snapchat partners with Spotify; Telegram enters the final stage of its blockchain launch and releases blockchain code; Twitch is coming to Apple TV; Bank of America analysts find that Facebook and Instagram mobile downloads are in decline and Facebook is spotted testing new ad features for Facebook and Instagram. Facebook To Be Investigated Again New York’s Attorney General Letitia James announced she will lead a multi-state investigation against Facebook over possible antitrust violations. Why it matters: The investigation will examine whether Facebook used its market dominance to illegally force competitors out of the market, and/or drive up ad prices. The largest social media platform in the world must follow the law.” Snapchat Users Can Now Share Music Content On Spotify Twitch is coming to Apple TV.
Social Media Case Study: Justin Bent Rail Boots Social media marketing, if performed strategically, can do a lot of things. It can effectively engage an audience around your brand. It can empower a group of fans to spread word of you virally through social networks. It can do this with less money than you would spend on advertising to reach a similar audience. And despite what the social media purists try and tell you, social media marketing can drive sales. Case in point: Justin Boots wanted to break out of a somewhat conservative rut and become hip and trendy to the 18-to-24-year-old audience. In the summer of 2009, however, Justin had a new product to launch. Justin turned to its ad agency, Balcom, in Fort Worth, Texas, and said, “Do it cheaper.” The strategy was to talk to the the target audience where they were: online. Balcom armed the three bands with smart phones and asked them to capture behind the scenes video, interviews and snapshots of their lives as burgeoning country music stars. Yeah … half.
Timberland Pledges To Plant 50 Million Trees In Latest Campaign Merging Marketing And Sustainability Timberland has launched a global campaign called “Nature Needs Heroes” to further the message of its tree-planting project, “Plant The Change,” a commitment to plant 50 million trees by 2025. As part of the campaign, the footwear and apparel company named a host of “multi-generational changemakers” as ambassadors of the “Nature Needs Heroes” campaign. Across Timberland’s site, consumers can learn more about each ambassador, who include influencers and founders who’ve made a positive difference in the world. Timberland is also teaming up with seven partners from around the world to bring its green movement, “Plant The Change” to life. Working with TreeAid, Timberland aims to create the Great Green Wall, a line of trees across the entire width of Africa to combat climate change and famine. Purpose-driven initiatives that build upon its long-term sustainability plans have been a staple of Timberland’s marketing strategy.
5 Winning Social Media Campaigns to Learn From Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns. Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide. We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. Add your voice to the comments below, and let us know which social media campaigns you admire and what lessons they offer. 1. The Campaign: Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. What Worked: The sale marked Groupon's first nation-wide deal with a major brand. What Flopped: 2.
Your Private Instagram Stories Aren’t Exactly Private Photos and videos posted to private accounts on Instagram and Facebook aren’t as private as they might seem. They can be accessed, downloaded, and distributed publicly by friends and followers via a stupidly simple work-around. The hack — which works on Instagram stories as well — requires only a rudimentary understanding of HTML and a browser. It can be done in a handful of clicks. According to tests performed by BuzzFeed's Tech + News Working Group, JPEGs and MP4s from private feeds and stories can be viewed, downloaded, and shared publicly this way. “The behavior described here is the same as taking a screenshot of a friend’s photo on Facebook and Instagram and sharing it with other people. The hack works even when images and videos in a private Instagram story expire or are deleted. Because all of this data is being hosted by Facebook’s own content delivery network, the work-around also applies to private Facebook content.
See How They did it: 104 Social Media Case Studies Is your boss still skeptical about social media? Are you looking for creative ideas for social media executions? Do you have a sense of what you're looking to achieve? This post is for you. Last week we talked about how to develop a case study. To summarize, the structure of a marketing case study generally is: situation or challengetime line or complicationsolution results I've been saving posts about businesses small and large for this conversation. Before we dive in though, I would like to make a strong point -- your business and the context it's in, which includes your competitors, economy, customers, etc., is not the same as any of the ones described here. There are now plenty of social media case studies out there. (1.) You have probably seen the blog posts about The Girl With the Dragon Tattoo. As a not so aside, the total box office domestic gross March19 to August 19, 2010 was $9.98MM. I would have not picked up this movie otherwise. (2.) (3.) (4.) (5.) The answer is yes. (6.)