4 questions clés pour le modèle économique d’un réseau social. Catalyst Course 2012: Session 1. Communique_de_presse_oct_2012. Et-Yupeek-connectent-le-handicap-au-web-2.0. Plaquette-yupeek-mars2012. Net Neutrality on the Internet: A Two-sided Market Analysis. Andrei Hagiu - Multi-Sided Platforms - Digital Inventor Conference GMU Law. Strategies for Two-Sided Markets. The Idea in Brief If you listed the blockbuster offerings that have redefined the global business landscape, you’d find that many tie together two distinct groups of users.
HMOs, for instance, link patients to health-care providers. Search engines join Web surfers and advertisers. When successful, these platforms catalyze a virtuous cycle: More demand from one user group spurs more from the other. For example, the more video games developers (one user group) create for the Microsoft X-Box platform, the more players (the other user group) snap up the latest X-Box. But as Eisenmann, Parker, and Van Alstyne contend, managing platforms is tricky: Strategies that make traditional offerings successful won’t work in these two-sided markets. The key challenge? If you seize a platform opportunity but don’t get it right the first time, someone else will. The Idea in Practice To ensure your platform’s success: Get Pricing Right. 3 Social Media Trends: Segmentation, Specialization & Socialization. You don’t need need to be an expert to conclude that social media are evolving at a rapid clip.
Unfortunately, a lot of coverage seems more akin to conversations about another person’s favorite show (i.e., detailed accounts of characters I have little to no interest in hearing about) than big picture views on how these media are impacting our lives. And so, with humility, here are a few trends that I think are important to note, as social media innovators continue to push the envelope and change how we communicate: All online contacts are not created equal--whether they're friends, connections or followers. Segmentation. All contacts are not created equal–whether they’re friends, connections or followers. Norms on how to behave on social networks are gradually being learned and adopted, as social media are used by an ever-broadening cross-section of the population. Meta - Our Services. How entrepreneurial is your organisation?
The natural cycle of most organizations is from innovation and opportunism, via growth, to protection, atrophy, crisis and, ultimately, either extinction or transformation. The measure of a truly competitive organization is the extent to which it can break this cycle; the extent to which, regardless of size, it remains entrepreneurial. But the entrepreneurial organisation is not an organization full of entrepreneurs; it is an organization whose culture and ways of working have a number of specific, measurable, characteristics. META-Culture is a measure of how entrepreneurial your organisation is. Identify and Empower Your Mobile Workforce. Research Report: Power to the People: Identify and Empower Your Mobile Workforce.
The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media. Research Report: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media Author: Rebecca Lieb and Jeremiah Owyang Publication Date: July 19, 2012. The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media. Research Report: The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media Author: Susan Etlinger Publication Date: July 24, 2012 Overview Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago.
Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. Although many organizations have established formalized social media programs, the vast majority — 75% — still lack a holistic measurement strategy. Guarding the Social Gates: The Imperative for Social Media Risk Management. Building a Solid Platform for Enterprise Mobility. Research Report: Building a Solid Platform for Enterprise Mobility: Introducing the Mobile Control Plane Author: Chris Silva Publication Date: September 19, 2012 Overview Enterprise users have changed the landscape of enterprise mobility through their own device choice.
As of late 2011, data from SAP’s Enterprise Mobility Survey was showing that 9 out of every 10 employees were carrying a smartphone, and 3 out of every 10 were carrying a tablet at the end of 20111. Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy.
Scaling Social Business: How Brands Manage Complex, Distributed Programs. Research Report: Scaling Social Business: How Brands Manage Complex, Distributed Programs Author: Jeremiah Owyang and Andrew Jones, with Christine Tran Publication Date: Februrary 7, 2013 Overview Most large companies engage in social media today, yet many find themselves overwhelmed by the number of conversations taking place without proper resources, training, or tools.
In the technology realm, social media management systems (SMMS), software tools that companies deploy to manage accounts on social media channels such as Facebook and Twitter, have become necessary for many brands to manage their external social engagement. However, despite the aid of technology, we found that brands still lack clarity about to how to address social media proliferation specifically within their own organization. The Evolution of Social Business: Six Stages of Social Business Transformation. Research Report: The Evolution of Social Business: Six Stages of Social Business Transformation.
The Collaborative Economy. Research Report: The Collaborative Economy: Products, services, and market relationships have changed, as sharing startups impact business models.
To avoid disruption, companies must adopt the Collaborative Economy Value Chain. Making the Business Case for Enterprise Social Networks. Research Report: Making the Business Case for Enterprise Social Networks Author: Charlene Li Publication Date: February 22, 2012 Overview In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month.
But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Report: The Rise of Digital Influence: A “How-To” Guide for Businesses. Research Report: The Rise of Digital Influence: A “How-To” Guide for Businesses Author: Brian Solis Publication Date: March 21, 2012 Overview Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
The Rise of Digital Influence, the new report by Altimeter Group Principal Analyst Brian Solis is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence. Content: The New Marketing Equation. Research Report: Content: The New Marketing Equation Author: Rebecca Lieb Publication Date: February 16, 2012 Overview Content marketing requires a shift in company culture, resources, budgets, partners, and strategy. Rebalancing is critical to achieve these goals. Career Path of the Corporate Social Strategist. Research Report: Career Path of the Corporate Social Strategist Authors: Jeremiah Owyang Publication Date: November 10, 2010 Overview Senior managers must hire and foster a Social Strategist’s career based on our 10 guidelines, including the following: find a candidate who comes from a strong digital or marketing background, seek those who focus on business objectives over the latest technologies, and give them the opportunity to take on risk safely.
Furthermore, because these programs can cause internal strife, executives must provide air cover and clear roadblocks and then appropriately reward their Strategist with challenges and compensation — or risk losing this key person to companies who can understand and leverage their skills. How Corporations Should Prioritize Social Business Budgets. A Framework for Social Analytics. Social Business Readiness. A Strategy for Managing Social Media Proliferation. Make an App for That: Mobile Strategies for Retailers. Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. Social CRM: The New Rules of Relationship Management. The 8 Success Criteria for Facebook Page Marketing.
Rise of Social Commerce: A Trail Guide for the Social Commerce Pioneer. Professional network service. A professional network service (or, in an Internet context, simply professional network ) is a type of social network service that is focused solely on interactions and relationships of a business nature rather than including personal, nonbusiness interactions. [ 1 ] Les 50 Réseaux sociaux pros à connaître. Quelques réseaux sociaux professionnels. Le top 10 des réseaux sociaux professionnels. Xing Presentation. Viadeo.pdf. Acquires Chinese start-up Zaizher. LinkedIn-vs-competitors. LinkedIn bien plus qu'un réseau social. Understanding LinkedIn Business Model. nLKz8LinkedInBMFiddle. LinkedIn Recruiter Corporate Edition - Solution Overview. 20+ Online Networking Opportunities for Job Seekers. 10 Alternative Social Networks for Business Professionals CIO. Social network analysis. Social networking service.
List of social networking websites. Social Network Sites: Definition, History, and Scholarship - boyd - 2007 - Journal of Computer-Mediated Communication. Réseaux sociaux professionnels : y être, plutôt deux fois qu'une. Professional Social Network Site Participation: A Longitudinal Examination. Find the right candidates at the right time. RemarkableHire. TalentBin: Source the Web. Big Data, Trying to Build Better Workers. Scientific Management Redux: The Difference Is in the Data. Un cadre sur deux se rallie à ces viviers pros en ligne. LinkedIn a franchi la barre des 200 millions d'utilisateurs. Viadeo et l'Apec, partenaires pour accompagner les cadres. Referrals.pdf. Comment les entreprises soignent leur e-réputation. Les réseaux sociaux, un possible gain de productivité. Avec « JOL Social », les journalistes ont leur propre réseau social.
Les Français accros aux réseaux sociaux. LinkedIn et Viadeo, deux réseaux incontournables pour la carrière. Audience Viadeo – Linkedin : qui utilise les réseaux sociaux professionnels ? – Adcom. How Big Data Is Playing Recruiter for Specialized Workers. Big Data, Trying to Build Better Workers. Le recrutement et la productivité à l’épreuve des Big Data. Blog.
Les réseaux sociaux professionnels, leaders de l’emploi et de la mise en relation professionnelle... Les réseaux sociaux professionnels. La génération Web 2.0 et les réseaux sociaux... LinkedIn contre Viadeo : fonctions similaires, stratégies différentes. Social Business Networking - A List of Business Social Networks. Final-Report-2010 - SocialMediaMarketingReport2010.pdf.
Un recruteur sur deux utilise les réseaux sociaux mais seulement un sur cinq les juge utiles. Emploi des jeunes : top 3 des réseaux sociaux dédiés à la génération Y. DP_Wizbii_20114. Wizbii. GEM GN - Carrières et Diplômés Grenoble Ecole de Management. Wizbii, réseau social pour les étudiants et jeunes diplômés. CP_Wizbii_ProTour_juin_2012. CP_Wizbii_concours_pire_cv_video.