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Economics

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GeoFRED. Federal Reserve Economic Data. The Observatory of Economic Complexity. Visual Capitalist.

01 - Fundamentals

02 - Economic Systems. 03 - Supply and Demand_Markets. 04 - Personal Finance. 05 - Economic Indicators. Education. Economics Videos | Marginal Revolution University. NGPF's Best Resources. Search Resources | Jump$tart. Interactive: How Do Americans Differ by Age? It’s long been said that millennials have the power to disrupt and reshape entire industries. Most recently, this effect has been seen in the retail landscape, where millennial spending habits are setting the tone for the market’s future.

Not only does the millennial generation demand the convenience of making instant purchases—but they can now rent almost anything they want, anytime, and anywhere. Visualizing the Growth of the Rental Economy Today’s infographic from Adweek takes a deeper look at the consumer goods rental economy, and the potential long-term impact of this shift in buyer behavior. Although the current market for rentals is still in its early stages, the sheer momentum that the industry has gained in the last year is enough to threaten even the largest retailers—forcing them to reconsider their own business models.

The data for the visualization above comes from market research company Lab 42. The Renting Revolution Renting goods is predominantly done on an as-needed basis.