Graphisme
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Johnnie Walker have launched the Jasper Goodall Limited Edition of their famous Black Label whisky. Limited to 1000 hand-signed bottles, the project saw Jasper create his own version of the whisky’s Striding Man logo. On reinterpreting the iconic figure, in use since 1908, Jasper said I knew almost straight away what I wanted to do. I recalled, during a visit to a whisky distillery years ago, the guide telling me how slowly, over time, a small amount of whisky evaporates and escapes the barrel, this is known as the ‘angels’ share’ and I felt that rendering the striding man in ’smoke’ would be the perfect expression of this concept.Atelier les Graphiquants | Paris
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