Putting a Value on Facebook Communities. Three things you should know while tagging Facebook Fan Pages: « The Metric System. AppData.com - Facebook Application Metrics. Are Demographics Dead? Media behavior in today's fragmented landscape is best evaluated by looking at the "life stages" that people experience as opposed to their demographic profiles.
So says a new study from the Entertainment Technology Center at the University of Southern California (ETC), the Hallmark Channel and E-Poll Market Research. Released today, the survey is based on an online survey with a nationally representative sample of 1,440 individuals age 13-54 that was fielded in July 2009. It traces the media habits of what researchers describe as eight major life-stage groups: teens, college students, recent graduates, single no kids, new nesters, established families, married couples with no children and empty nesters. Among the findings: Individuals in different life stages can have very similar demographic profiles but different attitudes and media usage. Yet when examining behavior, the study argues, "the life stages are distinct and exhibit clear differences. " Continue to next page → K.C. 3 New Ways to Measure the Social Web.
Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications.
When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. Pageview tracking is a well-established technology, but it's no longer meeting the needs of many of the most well-known companies in social media. Companies like Facebook, Zynga, Slide, and RockYou are spending tons of resources building their own internal analytics tools. There's a reason for this: Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking. In the following sections I will cover three of the most important things to measure for social applications. 1.
This more granular look at conversion rates can have surprising results. Harness the Benefits of the Real-Time Web - Market Research Tools - Entrepreneur.com. Market research is easier than ever--stay on top of news and trends with these tools.
There has been much written about real-time web startups to highlight the multitude of companies and energy that have entered the space. In addition, there has been much talk in regards to the real-time web tools that are available for web developers. Here's an overview of the real-time web from the user experience perspective through discussing several of the things users can do on the real-time web. Search To search the real-time web in its purest form, you can head to Twitter's homepage. On Twitter's homepage, you can enter in whatever you'd like and instantly see the most recent chatter in regards to that topic. Recent Articles From Business Insider Related Information A lot of times it is interesting to learn which terms on the real-time web are related to a respective term. The real-time web is new and hot right now. Evan Britton founded Sency in 2009.
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media. Originally published in MediaPost's Social Media Insider If there's anyone out there left who says you can't measure social media, here are a hundred answers.
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure? " That's where this cheat sheet can come in handy: a list of 100 thought-starters. Some entries here can be interpreted several ways. 1. 2. CPSA: The New Pricing Model For Social Media? Is CPSA the new pricing model for social media?
(Image by turtlephotography via Flickr) What’s the best way to price social media advertising or marketing programs? That’s one of those questions that screams for the ever-honest “it depends” answer. Maybe that’s because we need a new pricing model. Let’s first take a look at some current options and review their strengths and weaknesses in this context: Cost Per Impression (CPM): It’s great for branding, which is the overarching strength of social media.
To that end, I’ll throw out a fifth model: Cost Per Social Action (CPSA). The main benefit of CPSA is that marketers know they’re paying for something social and relationship-oriented. There are downsides too, and I’ll spend even more time on these: It’s a new model.