Google Launches A More Social Search. A battle is happening in the Silicon Valley. Two software giants, Google and Facebook, are competing to be the leader of search in the coming years. Facebook won't give Google access to its social graph data. In response, the search engine giant is working with just about every other social network in an effort to make Google search social. Yesterday Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts.
In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. For a full understanding of these new changes, check out this new video explaining social search improvements from Google. Rank Doesn't Matter; Reach Matters With this latest update from Google, rank officially died as a metric for businesses to obsess over. Marketing Takeaway Stop obsessing over rank and keyword stuffing. What do you think about these new changes to Google? How Can Quora Fit Into Your Social Media Marketing Toolbox? Now that you know all about Quora and how it works, Weber Media Partners gives you three ways that it can help you and your business manage and build its online reputation. 1) Monitoring Your Brand Quora is a unique way to monitor your brand’s online reputation.
The site’s “Account Settings” provide a comprehensive list of options for e-mail notifications. You can choose to receive e-mail messages alerting you to new questions and answers, actions of specific users, and summaries of actions relating to a specific topic. Silicon Valley analyst Jeremiah Owyang recommends tracking brand and product mentions, for it is “likely if one customer is asking questions in Quora, it’s an indicator others are too.”
Weber Media Parents agrees, and we would be happy to work with you to develop a Quora monitoring program. 2) Sharing Your Expertise You and your colleagues know a lot about your industry – why not share this wealth of wisdom? 3) Responding to Your Customers’ Queries. 8 Ways to Find Great Social Media Content. Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans? Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith. In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business. Share your feedback, see the show notes and discover how you can be part of a future show below!
Here are the content curation tools Mari reviews on this video: #1: Google Alerts Use Google Alerts to get notifications of your important keywords. Set up Google Alerts for keywords relevant to your business. #2: Google Reader Subscribe to blogs in your Google Reader for better social media management. #3: Facebook Friend Lists for Better Facebook News Feeds Get more control over your Facebook news feed with Facebook Friend Lists. . #4: Twitter Lists #7: Alltop. LinkedIn’s Timeless Guide To Small Business Success « We’re always looking for creative ways to help our users learn the ins and outs of LinkedIn.
Knowing that the average office worker can only watch a screenshot tutorial for a few seconds before the onset of spontaneous narcolepsy, we developed a fun, retro-themed webseries for small and medium business owners with the help of FedEx. We call it “LinkedIn’s Timeless Guide To Small Business Success.” Over six episodes, you’ll follow small business owners John, Alice and Stanley as they seek to grow their operations from home office to professional workspace, hire an experienced team, find corporate partners, and more. And with John running a small design firm, Alice piloting an independent bakery, and Stanley steering a boutique manufacturing shop, hopefully everyone can find something to relate to. Check out the following installments: What makes a topic trend? | IndiaSocial – social media open.
When it comes to Twitter, many consider follower count as the most influential number to make a topic trend but a study by HP shows that’s not the case. According to the report by HP, it’s not the followers count which sets the ‘Trending Topic’. Bernardo Huberman, director of HP Lab’s Social Computing Research Group says: We found that mainstream media play a role in most trending topics and actually act as feeders of these trends. Twitter users then seem to be acting more as filter and amplifier of traditional media in most cases. The team at HP analysed 16.32 million tweets over a period of 40 days from Twitter’s search API in 2010. Interestingly, these Twitter accounts have fewer followers than the likes of Barack Obama, Ashton Kutcher or Lady Gaga. From the analysis it’s clear that Twitter’s algorithm doesn’t take the profile of the user who retweeted the tweet into consideration but the specific subject and reach of the tweet.
Introducing LinkedIn Skills « Today, knowledge is evolving at an increasingly rapid pace. To succeed in the talent economy, it is crucial to showcase your skills and build a rich network of connections who have the expertise you need to get the job done. To help our members stay ahead of the curve, we’re pleased to announce the beta launch of LinkedIn Skills – a whole new way to understand the landscape of skills & expertise, who has them, and how it’s changing over time. If you search for a particular skill, we’ll surface key people within that community, show you the top locations, related companies, relevant jobs, and groups where you can interact with like minded professionals.
You’ll also be able to explore similar skills and compare their growth relative to each other. One thing you’ll find is that the universe of skills is much more diverse than you might expect. Check out some of the interesting skills we’re tracking: iPhonePhysical TherapyHadoopJavaBalletAndroid As always, let us know what you think! How to Invite ALL Facebook Friends to a Group, Event or Page. 5.4K Flares Google+ 30 Twitter 237 Facebook 5.1K Reddit 0 StumbleUpon 64 Pin It Share 0 LinkedIn 14 inShare14 5.4K Flares × I set up a couple of groups on Facebook – our Wealth Nation group (PLEASE JOIN!) And the Stop the Farmville Madness!!!
Group – and wanted to invite all my friends, but it would have taken an eternity because for some strange reason Facebook doesn’t allow you to “select all” friends when sending an invite. I mean, they’ll let you do it… but only if you click one at a time! Well anyway I went on a little search and found that you could cheat the Facebook system by inserting a little javascript to make it happen! Go to your Facebook Event, Facebook Group or Facebook page and click “Invite People”.Once the page has loaded you should see all of your friends, but they are not selected.At this point, copy and paste the javascript code below into your Web browser’s address bar, then hit “Enter”.If all goes well, it selects all of your friends! The Cline Group » Blog Archive » 7 Social Media Marketing Lessons from Mad Men. Mad Men may depict the ad world of the 1960s, but the lessons of this successful AMC show depicting the Madison Avenue world of 50 years ago still has a lot of relevance in today’s digital environment of 2010 and beyond.
While Don Draper barely respected the world of the television commercial and certainly couldn’t have imagined Wikipedia or Facebook, there is still a lot we can learn — including the mistakes — from the Sterling Cooper team. Apologies but I can’t embed most clips that are on YouTube, so check out the links. 7. The Medium is the Message – While a bit anachronistic in the preceding clip, the phrase the medium is the message is even more true over social media. The phrase was introduced in Marshall McLuhan’s most widely known book, Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. This is true today as well. 6. 5. 4. 3. 2. Embrace change and your younger team. 1. How to Change the World. Seth\'s Blog. We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong.
We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake. The free market is free. The free market only works because it has boundaries, rules and methods of enforcement. Profit is a good way to demonstrate the creation of value. In fact, it's a pretty lousy method. Profit is often a measure of short-term imbalances or pricing power, not value. I hope we can agree that a caring nurse in the pediatric oncology ward adds more value than a well-paid cosmetic plastic surgeon doing augmentations. The best way to measure value created is to measure value, not profit. Don Dodge on The Next Big Thing. Indoor Location and Positioning will be huge! Apple recently acquired WifiSlam for its indoor mapping and positioning technology. Why? Because we spend most of our time indoors, working, shopping, eating, at the mall, at the office, on campus, etc. Google already has Indoor Maps for many airports and shopping malls.
The race is on. The explosion of Smartphones with built in sensors, accelerometer, gyro, wifi radios, and camera make indoor positioning possible. GPS and Maps are great, but they only work outdoors and with clear line of sight to the sky. You may have noticed that your Smartphone mapping system is much faster at findng your initial position than your car GPS. Why will indoor location be big? Navigation – Navigating inside large shopping malls, museums, airports, office buildings, college campuses, manufacturing plants, conference and convention venues Shopping list routing – Find specific aisle locations within stores for every item on your shopping list.
Silicon Valley Watcher - reporting on the business of technology. Mixergy.com. Silicon Alley Insider: Digital Business, Live. Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world.
Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned. One-third of students in East Palo Alto, next to Facebook’s shining new HQ, for instance, don’t even have a home. One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation.
In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s. The Long Tail. Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. "Reminiscent of the old adage about losing money on every unit but making it up in volume, online markets challenge norms about who should pay, when, and why. " I found this typically academic: dated, dry and pretty unilluminating. But it got published in The Journal of Economic Perspectives. Mon, 31 Aug 2009 01:53:50 From Mashable: “Freezly is a lot like Tweetmeme in that it finds link and tweets and shows you their popularity based on retweets. Fri, 28 Aug 2009 02:08:25 From Cellular News.
Mon, 10 Aug 2009 20:54:23 From the LA Times: “Industry insiders estimate that since 2007, revenue for most adult production and distribution companies has declined 30% to 50% and the number of new films made has fallen sharply. Fri, 07 Aug 2009 11:07:00 Sat, 01 Aug 2009 01:09:38 Mon, 27 Jul 2009 20:37:31. Mixergy.com. The Attention Economy: An Overview - ReadWriteWeb. Written by Alex Iskold and edited by Richard MacManus It is no secret that we live in an information overload age.
The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool MySpace pages. And the problem is only going to get worse, as more and more people discover the new web. Consider the two charts below, illustrating the growth of the Blogosphere at large and also in number of posts published by tech news blog TechCrunch: Because of this information explosion, we no longer read - we skim.
The news that used to last a day now lasts just a few hours, simply because we need to pay attention to the new news. Economics of Attention Things get more interesting when we realize that our attention crisis is not only our problem. When information is abundant, the false positives are very costly - they are basically deal breakers. Attention Economy Concepts AttentionTrust Technology of Attention. Think Social Influence Marketing in 2008 - Going Social Now. Is there any doubt that social media exploded in 2007? The astounding growth of Facebook alone forced everyone – not just marketers, but corporations, investors, academia, and media –to pay attention to social media as a serious business and cultural phenomenon. But the bigger question is how will social media change the way we do business in 2008? In fact, we’re discovering a major shift occurring. The rise of social media is creating a new form of marketing altogether, which we call social influence marketing.
The emergence of social influence marketing is one of 10 major social media developments for 2008 that you need to know about now. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. So that’s it— ten Social Influence Marketing trends for 2008. Hulu Discusses Private Beta, Suggests Public Launch Time Frame. Update: Hulu has provided 2,000 more invites for our readers. Get yours here. I had the chance yesterday to sit down with Eric Feng, the CTO of Hulu, to discuss how things have gone during its private beta and where the service is heading in 2008. Here are some of the things I learned: Our initial review of Hulu can be found here. Allan Young’s Incoherence: A Latticework of Thought, Action & Jo. Market research & statistics: Internet marketing, advertising &. Online Marketing and Social Media | Dosh Dosh. How to Change the World. Derek Richardson - My Digital Domain Adventures.
How fast is Social Media advancing? | Derek Richardson - My Digital Domain Adventures. Deloitte Predictions: the immediate future is… Television. In Race to Market, It Pays to Be Latecomer.