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Lets talk Facebook First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus on building up our followings across all existing social media platforms and to evaluate those that we feel can grow a material following. In the past we put FB first, twitter second. FB has been moved to the bottom of a longer list.
What I Really Think About Facebook
As media companies try desperately to solve their revenue problems by launching paywalls and subscription iPad apps, too few are looking at how connecting with their community (or communities) can help. That’s the view of Public Radio International’s vice-president of interactive, Michael Skoler, in a piece written for Harvard University’s Nieman Foundation for Journalism . And I think he is right: engaging a community can be one of the most powerful tools that companies have in an era of real-time, distributed and hyper-social media.
Future of media: Community is your new business model
HOW TO: Use Social Media for Recruiting
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time.
5 assumptions about social search
As any comp sci major knows, data is nothing more than a pile of facts. It takes meaning to turn data into useful, meaningful, actionable information. And applying meaning to a pile of data is exactly what’s behind the recent partnership between Facebook and Microsoft’s Bing .
Last night I was sitting in front of the TV watching the Super Bo--- oops, can't call it that . I was watching a certain athletic sportsmanship contest, and at the same time keeping an eye on our monitoring to make sure reddit was staying up, as I am apt to do any time I'm in front of the computer. I noticed a fun little trend in our traffic, and I posted it to the sports reddit :
Charting the Super Bowl through our traffic graph
Facebook becoming a 'mobile company' with app user growth
Mobile platforms are becoming as important -- if not more so -- than desktop releases, according to Erick Tseng, head of mobile products at Facebook . Referring to the announcement of Timeline at last week's f8 Developers Forum, Tseng told the audience at GigaOM's Mobilize 2011 forum in San Francisco on Tuesday that one of the most interesting parts of the launch is that most of it will be ready for mobile platforms immediately. That's essential as out of Facebook's 800 million users (and counting), approximately 350 million of them are mobile users.The impression is the basic unit of attention that has been sold by media and bought by advertisers for more than 50 years.
How Social Media Stole Your Mind, Took Advertising With It | Digital
Twitter just released a year-end list of top trends for 2010, much as search engines like Google and Bing release their top queries . But it's a little different here. Given Twitter's status as a chattery network of rapid-fire conversations, both breaking news stories and pop culture--including, notably, pop-culture phenomena with small, devoted cult followings--dominate the list.
How much did ads affect Twitter's 2010 trends? | The Social
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Mayo Clinic Facebook Strategy | LiveWorld SocialVoice
Making registration simple and social in just a few steps - Développeurs Facebook
Today we're launching a new registration plugin that gives website owners the ability to offer quick, easy and social options for sign-up. It is an excellent alternative to using Facebook Login (formerly Facebook Connect) when:Deals: Better with Friends
A few months ago we launched Check-In Deals , to help you get special offers when you check in at local businesses from your mobile.Editor’s note : This is the second of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.”
Social Networking: The Present
Hey, new and budding page admins, are you tired of having to key in all your contacts to increase your fan base? Well, you can stop now. There are two options for importing contacts, and both sound similar at first: Import your email contacts: List them all in a file, upload to Facebook, and they’ll receive suggestions of your page.