What I Really Think About Facebook. Lets talk Facebook First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus on building up our followings across all existing social media platforms and to evaluate those that we feel can grow a material following. In the past we put FB first, twitter second. FB has been moved to the bottom of a longer list. At the core of the issues I have with FB is how FB thinks about itself . This is from their page on Newsfeed, Engagement and Promoted Posts : “In this way, we can keep news feed an engaging service where people come to get the information that is most interesting to them.”
This has to be a good thing, right ? People go to Google Search with every intention of leaving it. FB is what it is. Being a time suck that people enjoy is a good thing. There is a comfort in going on FB and seeing what pictures pop up from friends or from pages you have liked. Why? Future of media: Community is your new business model. As media companies try desperately to solve their revenue problems by launching paywalls and subscription iPad apps, too few are looking at how connecting with their community (or communities) can help. That’s the view of Public Radio International’s vice-president of interactive, Michael Skoler, in a piece written for Harvard University’s Nieman Foundation for Journalism. And I think he is right: engaging a community can be one of the most powerful tools that companies have in an era of real-time, distributed and hyper-social media. As an example of what this kind of engagement can produce, Skoler describes the incredible response that PRI had when it took radio host Ira Glass on the road several years ago, with a live version of his popular show “This American Life.”
But would anyone come to see what amounted to a radio show in person? They came in droves. Media and the “community newsroom” Are there any media companies taking advantage of this kind of approach to community? HOW TO: Use Social Media for Recruiting. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right.
And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time. So, in both types of searches, online tools have become invaluable. But while tweeting out a call for a good real estate agent is fairly straightforward, using social media for recruiting has nuances that, if overlooked, can render the process far less useful. 1. Simply tweeting out a link to a job posting might get you some viable candidates, but to really make sure you’re reaching your target audience, it’s important to cultivate your personality as an employer early on. 2. These days, it’s the rare holdout who has avoided creating a Facebook profile. 3. 4. 5 assumptions about social search. As any comp sci major knows, data is nothing more than a pile of facts. It takes meaning to turn data into useful, meaningful, actionable information. And applying meaning to a pile of data is exactly what’s behind the recent partnership between Facebook and Microsoft’s Bing.
The idea is to use social information to select the most relevant search results from the staggering data pile that is the Internet. Instead of assigning relevance to a given web page the old-fashioned way — because of, say, how many hits it received, or how many times your search phrase occurs in its tags, or how much the page’s owner paid to have it appear at the top of the search result stack — the Facebook-Bing partnership aims to use a new relevance factor: What your friends like.
The reasoning goes like this: Most of us turn to our friends for recommendations when we want to hire a plumber or buy tickets to a play. And therein lies the rub. 1. 2. 3. 4. 5. Related: MutualMind. A Wiki of Social Media Monitoring Solutions. Facebook becoming a 'mobile company' with app user growth.
Mobile platforms are becoming as important -- if not more so -- than desktop releases, according to Erick Tseng, head of mobile products at Facebook. Referring to the announcement of Timeline at last week's f8 Developers Forum, Tseng told the audience at GigaOM's Mobilize 2011 forum in San Francisco on Tuesday that one of the most interesting parts of the launch is that most of it will be ready for mobile platforms immediately. That's essential as out of Facebook's 800 million users (and counting), approximately 350 million of them are mobile users. Tseng predicted that within just a year or two, almost half of Facebook's users will be using the mobile platform. "We are going to become a mobile company," said Tseng. Tseng pointed out that the growth of mobile usage is faster, especially in regions such as India, Africa and Southeast Asia, because Facebook is entering additional coutnries where often times, most citizens don't have access to computers as much as they do to cell phones.
How Social Media Stole Your Mind, Took Advertising With It | Digital. How much did ads affect Twitter's 2010 trends? | The Social. Twitter just released a year-end list of top trends for 2010, much as search engines like Google and Bing release their top queries . But it's a little different here. Given Twitter's status as a chattery network of rapid-fire conversations, both breaking news stories and pop culture--including, notably, pop-culture phenomena with small, devoted cult followings--dominate the list.
Twitter's algorithm for calculating top trends favors "novelty over popularity," meaning that a sudden, unexpected spike from the death of a C-list celebrity may ultimately outrank an ongoing major news story on Twitter's year-end list. But in the rankings, there is also insight into Twitter's own strategy and how some of the products and partnerships it has developed can affect--if not completely alter--conversations across the service. Of course, the majority of entries on Twitter's Hindsight rankings were what you'd expect them to be--news events that sparked discussion on a broad, global scale. You’ve Got FMail. The news on Monday appears to be that Facebook will reinvent email. TechCrunch says it’s the long awaited Gmail killer.
Others say it’s Gmail inventor Paul Buchheit’s project since he came to Facebook in the FriendFeed acquisition. Paul says he hasn’t been working on that, but rather the Big Freaking Zip File app where we can download all our Facebook bits. And anyway, he’s gone — off to Y Combinator to continue his angel investing. And I’m gone — from email. I still use email all the time. But that’s basically a methadone program, maintenance without getting high. What happens now is that these stream objects are lit up with transactional properties. This is not AI or smart computing; it’s harvesting social signals in the context of realtime economics.
If Facebook reinvents email by submerging it in the stream, they’ll have something to announce. Google really gets in trouble when the widgets take over. Gmail is Google’s Achilles Heel, it suddenly seems. Shel Holtz: Great case study on Mayo C... Making registration simple and social in just a few steps - Développeurs Facebook.
Today we're launching a new registration plugin that gives website owners the ability to offer quick, easy and social options for sign-up. It is an excellent alternative to using Facebook Login (formerly Facebook Connect) when: you want to provide an option for users without Facebook accounts your site needs additional information that Facebook doesn't providea traditional HTML form suits your site more By minimizing the friction associated with signing up for a new account and making it easy for people to bring their friends with them, we've seen that people are more likely to complete the sign up process, stay on sites longer, share more content, and come back more often.
For example, in beta tests with FriendFeed, Facebook sign ups increased 300%. How it works The registration plugin is an iframe that websites can add with just one line of code, and customize to request the specific fields required to create an account. P> Using iframe: Using XFBML: Deals: Better with Friends. Social Networking: The Present. Editor’s note: This is the second of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I first, this one, and then Part III. Follow him on Twitter @msuster. This series is an adaptation of a recent talk he gave at the Caltech / MIT Enterprise Forum on “the future of social networking.”
You can watch the video here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post or here on DocStoc. Social Networking in Web 2.0: Plaxo & LinkedIn In my last post, I discussed the origins of social networking online, beginning with CompuServe, Prodigy, the Well, then the rise of AOL, Geocities and Yahoo Groups. And come after they did. And importantly Web 2.0 ushered in the era of “participation” – we all know that. But the masses didn’t want to blog. Modern Social Networking: Friendster, MySpace & Facebook Except that MySpace didn’t handle images or video well. Enter Facebook. Social Media Connects Us to Friends – Not Prospects - Kern Lewis - Marketing Nuts and Bolts. By Request: We Are the IBM Research Team that Developed Watson. Ask Us Anything. : IAmA.
Facebook Adds Email Importing To Page Invites. Hey, new and budding page admins, are you tired of having to key in all your contacts to increase your fan base? Well, you can stop now. There are two options for importing contacts, and both sound similar at first: Import your email contacts: List them all in a file, upload to Facebook, and they’ll receive suggestions of your page.Provide Facebook with your username and password for any email software or site that you use, and then everyone in the address book will see your page suggestion. You can access the contact importer within the page manager tool. Click on the marketing tab, and then check out the part labeled “tell your fans.”
Like you see in the screen shot below, files for uploading need to be in Outlook, Constant Contact or .CSV. A few things about the web mail option: Facebook swears it doesn’t store your password after finishing the import of your contacts.If at first you don’t see support for your particular email application or website, try again in the future.