social
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As media companies try desperately to solve their revenue problems by launching paywalls and subscription iPad apps, too few are looking at how connecting with their community (or communities) can help. That’s the view of Public Radio International’s vice-president of interactive, Michael Skoler, in a piece written for Harvard University’s Nieman Foundation for Journalism . And I think he is right: engaging a community can be one of the most powerful tools that companies have in an era of real-time, distributed and hyper-social media.
Future of media: Community is your new business model — Tech News and Analysis
HOW TO: Use Social Media for Recruiting
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time.
5 assumptions about social search - O'Reilly Radar
As any comp sci major knows, data is nothing more than a pile of facts. It takes meaning to turn data into useful, meaningful, actionable information. And applying meaning to a pile of data is exactly what's behind the recent partnership between Facebook and Microsoft's Bing .
MutualMind
“MutualMind makes it easy to monitor, analyze, and interact within the social media sphere, and their team goes above and beyond to listen and respond to our needs.
Last night I was sitting in front of the TV watching the Super Bo--- oops, can't call it that . I was watching a certain athletic sportsmanship contest, and at the same time keeping an eye on our monitoring to make sure reddit was staying up, as I am apt to do any time I'm in front of the computer. At that point I got up to eat and stopped watching the traffic, but at the end of the game, I came back and took another screenshot of the entire day's traffic:
blog.reddit -- what's new on reddit: Charting the Super Bowl through our traffic graph
Facebook becoming a 'mobile company' with app user growth | ZDNet
Mobile platforms are becoming as important — if not more so — than desktop releases, according to Erick Tseng, head of mobile products at Facebook . Referring to the announcement of Timeline at last week’s f8 Developers Forum, Tseng told the audience at GigaOM’s Mobilize 2011 forum in San Francisco on Tuesday that one of the most interesting parts of the launch is that most of it will be ready for mobile platforms immediately. That’s essential as out of Facebook’s 800 million users (and counting), approximately 350 million of them are mobile users.Register so that you can sign up for our free e-mails, participate in our polls, comment on stories, share stories and generally keep connected to the leading source of marketing and media news, analysis and data.
How Social Media Stole Your Mind, Took Advertising With It | Digital - Advertising Age
Twitter just released a year-end list of top trends for 2010, much as search engines like Google and Bing release their top queries . But it's a little different here. Given Twitter's status as a chattery network of rapid-fire conversations, both breaking news stories and pop culture--including, notably, pop-culture phenomena with small, devoted cult followings--dominate the list.
How much did ads affect Twitter's 2010 trends? | The Social - CNET News
While the “Facebook backlash” angle to the Cooks Source - vs.
Mayo Clinic Facebook Strategy | LiveWorld SocialVoice
Making registration simple and social in just a few steps - Développeurs Facebook
By minimizing the friction associated with signing up for a new account and making it easy for people to bring their friends with them, we've seen that people are more likely to complete the sign up process, stay on sites longer, share more content, and come back more often. For example, in beta tests with FriendFeed , Facebook sign ups increased 300%.Deals: Better with Friends | Facebook
A few months ago we launched Check-In Deals , to help you get special offers when you check in at local businesses from your mobile.Editor’s note : This is the second of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.”