background preloader

Healthcare Marketing

Facebook Twitter

Drug side effects via social media. Many women who are taking certain breast cancer medications post online about the drugs’ side effects, according to a study published in the journal Pharmacoepidemiology and Drug Safety, WHYY’s “NewsWorks” reports.

Drug side effects via social media

Of the women who posted on message boards about aromatase inhibitors, nearly 20% talked about the drugs’ side effects, the study found. Most of the comments about side effects related to severe joint pain. Nonprofit Business Training Services Sample Marketing Plan - Marketing Vision. The Riverton Business Accelerator allows the organization to look ahead to the next three years to see how it will take its initial success and transform it into a sustainable organization with earned revenue providing a significant part of its budget.

Nonprofit Business Training Services Sample Marketing Plan - Marketing Vision

By reaching more and more potential clients, RBA will keep its courses in demand, allow the staff to be selective in the choice of clients, and warrant the course fees charged. The marketing plan will give the staff the direction and specific goals needed to focus their work activities on a day-to-day basis. Get practical ideas and good models with dozens of examples of successful. Personal Organization Consultant Sample Marketing Plan - Marketing Vision.

We're here to help people take back their lives, time, energy and homes from the clutter that has been keeping them down.

Personal Organization Consultant Sample Marketing Plan - Marketing Vision

We love what we do, we're good at it, and our customers are happy. Our marketing plan is designed to take our business to the next level, by getting every single coach involved in generating and converting leads, understanding the numbers behind our success, and implementing a new referral mechanism that will boost our revenue. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan 1.1 Goals Personal Goals: Health Plan Administration Sample Marketing Plan - Executive Summary. Southeast Health Plans, Inc. is a service company that will provide health plan administrative services to self-insured employers.

Health Plan Administration Sample Marketing Plan - Executive Summary

The company will concentrate on employers with 50 to 500 employees. Many of these employers have current HMO, PPO, or major national insurance carrier health plans. While the majority of employers with 500 or more employees have at least some element of self-insurance incorporated into their health care programs, our target market is often ignored by the major national insurance companies. While more than 80% of companies with 500 or more employees are self-insured, the management of Southeast Health Plans has identified that less than 25% of Atlanta area companies with 50 to 500 employees have self-insured plans. Medical Billing Service Sample Marketing Plan - Executive Summary. Billing services currently exist to manage medical practices.

Medical Billing Service Sample Marketing Plan - Executive Summary

These services relieve medical professionals of tedious detail work, but rarely do they offer a means to substantially maximize the practice's bottom line. Physicians 1st Billing and Claims will not only free office staff for more crucial tasks, but will also maximize returns from insurance carriers. National statistics show that only about 70 percent of insurance claims, initially submitted on paper, are ever paid by insurance carriers. With electronic submissions Physicians 1st Billing and Claims can increase the percentage of claims paid to around 98 percent. Additional statistics indicate that it currently costs a medical practice between $8.00-$10.00 per claim to process insurance for their patients. Statistics show turnaround on paper insurance claims to be 30, 60, even 90 days or longer, creating serious outstanding receivables for the practice.

Personal Insurance Agent Sample Marketing Plan - Marketing Vision. Pharmacy Sample Marketing Plan - Executive Summary. The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells prescription medication at lower prices than other pharmacies.

Pharmacy Sample Marketing Plan - Executive Summary

The Discount Pharmacy is able to sell at reduced prices through the use of operating efficiencies and the elimination of unnecessary services for customers that self pay their drugs. The Discount Pharmacy does not accept insurance payments which disrupt the cash flow. Pharmacy Business Plan Sample. The Discount Pharmacy's main goal is to provide prescription medications for our customers at the lowest prices on the market.

Pharmacy Business Plan Sample

We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market - those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies - we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication.

The Discount Pharmacy will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. 1.1 Objectives. Newsagent - Newsstand Business Plan Sample. People's News will be a new, small chain of newsagent kiosks located in Chinatown, New York City.

Newsagent - Newsstand Business Plan Sample

10 Reasons Your YouTube Videos Aren't Popular. In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers.

10 Reasons Your YouTube Videos Aren't Popular

In this edited excerpt, the author reveals the 10 characteristics of unpopular YouTube videos and offers tips for avoiding these hurdles. Out of all of the videos uploaded to YouTube every day, a very small percentage generate more than a few hundred views, and only an elite few of those actually manage to go viral and attract thousands, millions or, in a few rare cases, billions of views.

Where to Get the Money to Build Your Mobile App. Image credit: Robert Galbraith/Reuters Raising $1 million for your mobile app startup is child's play -- assuming you've proven that customers want your product.

Where to Get the Money to Build Your Mobile App

Many entrepreneurs mistakenly assume that investors will be interested in investing in their mobile app at the idea stage. What they fail to understand is that ideas, or great ideas, don't mean anything unless they're validated by customer orders or downloads. Let Go, Keep it Simple, Move Quickly: Secrets to Being a Productive Entrepreneur (Infographic) Forget Setting Goals. Focus on This Instead. We all have things that we want to achieve in our lives -- getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on. And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently.

I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business. How to Create a Marketing Plan. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. The plan should cover one year. Drug side effects via social media. Dr Internet can benefit patients and doctors.

Doctors call it the “Google stack” (the printouts listing all the potential and worrisome diagnoses) and it could be a benefit or a problem. A Google stack is when patients visit their doctor with printouts of health information they they downloaded from the Internet. The best skill any DTC marketer can have. The FDA gets it right on social media marketing. Social media means more than marketing products. It means using this “emerging electronic media” to advance the public health by communicating factual and timely information. Damn right ! But will pharma marketers get the message ? Making product websites more effective. The rise of people using the Internet has probably done more to make DTC marketing ineffective than any other consumer behavior.

Do patients want apps to remind to stay compliant ? Customer Lifetime Value.

Rx Cards

Patients as people not market segments. While talking to a product manager at a biotech company I noticed a hand written letter pinned up on her office wall. Healthcare blogging.