Drug side effects via social media. Many women who are taking certain breast cancer medications post online about the drugs’ side effects, according to a study published in the journal Pharmacoepidemiology and Drug Safety, WHYY’s “NewsWorks” reports. Of the women who posted on message boards about aromatase inhibitors, nearly 20% talked about the drugs’ side effects, the study found. Most of the comments about side effects related to severe joint pain.
Researchers also found that about 40% of the women who posted about aromatase inhibitors discussed discontinuing the medication or switching to another drug. But do physicians really have the time to search social media for drug side effects ? As I have said many times before we have gone to an era of too little information to an era of information overload. That sound you just heard was someone dropping their coffee cup. Nonprofit Business Training Services Sample Marketing Plan - Marketing Vision. The Riverton Business Accelerator allows the organization to look ahead to the next three years to see how it will take its initial success and transform it into a sustainable organization with earned revenue providing a significant part of its budget. By reaching more and more potential clients, RBA will keep its courses in demand, allow the staff to be selective in the choice of clients, and warrant the course fees charged.
The marketing plan will give the staff the direction and specific goals needed to focus their work activities on a day-to-day basis. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan 1.1 Goals Personal goals for the Executive Director include: 50 speaking engagements in Year 3Earn Riverton Business Excellence Award (nonprofit division) Business goals include: 3,000 individuals completing core course in three yearsAnnual earned revenue exceeding $450,000 in Year 3.
Personal Organization Consultant Sample Marketing Plan - Marketing Vision. We're here to help people take back their lives, time, energy and homes from the clutter that has been keeping them down. We love what we do, we're good at it, and our customers are happy. Our marketing plan is designed to take our business to the next level, by getting every single coach involved in generating and converting leads, understanding the numbers behind our success, and implementing a new referral mechanism that will boost our revenue.
Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan 1.1 Goals Personal Goals: Finish my book and get it back to publishers by MarchBe more efficient: home by 6:15pm for dinner with the kidsMore facility with social media tools Business Goals: Increase sales to $3.5 million by year's endIncrease repeat customers 30% Strategic Goals: Establishing a reputation as one of the top ten experts in the industryEliminating dissatisfaction among customers 1.2 Purpose. Health Plan Administration Sample Marketing Plan - Executive Summary. Southeast Health Plans, Inc. is a service company that will provide health plan administrative services to self-insured employers.
The company will concentrate on employers with 50 to 500 employees. Many of these employers have current HMO, PPO, or major national insurance carrier health plans. While the majority of employers with 500 or more employees have at least some element of self-insurance incorporated into their health care programs, our target market is often ignored by the major national insurance companies. While more than 80% of companies with 500 or more employees are self-insured, the management of Southeast Health Plans has identified that less than 25% of Atlanta area companies with 50 to 500 employees have self-insured plans.
The market for self-insured and administrative services consist of those companies that are currently self-insured and companies that have other types of health plans that will be encouraged to shift to self-insurance. Medical Billing Service Sample Marketing Plan - Executive Summary. Billing services currently exist to manage medical practices. These services relieve medical professionals of tedious detail work, but rarely do they offer a means to substantially maximize the practice's bottom line. Physicians 1st Billing and Claims will not only free office staff for more crucial tasks, but will also maximize returns from insurance carriers. National statistics show that only about 70 percent of insurance claims, initially submitted on paper, are ever paid by insurance carriers.
With electronic submissions Physicians 1st Billing and Claims can increase the percentage of claims paid to around 98 percent. Additional statistics indicate that it currently costs a medical practice between $8.00-$10.00 per claim to process insurance for their patients. Physicians 1st Billing and Claims can reduce these costs by 50 percent or more. Statistics also show a 30 percent suspension/rejection rate for paper insurance claims. Personal Insurance Agent Sample Marketing Plan - Marketing Vision. Pharmacy Sample Marketing Plan - Executive Summary. The Discount Pharmacy is a brick and mortar and mail order pharmacy that sells prescription medication at lower prices than other pharmacies.
The Discount Pharmacy is able to sell at reduced prices through the use of operating efficiencies and the elimination of unnecessary services for customers that self pay their drugs. The Discount Pharmacy does not accept insurance payments which disrupt the cash flow. By having a larger percentage of their business serviced by their mail order arm, The Discount Pharmacy is able to gain economies of scale by selling larger quantities of drugs with less labor required per order. As more and more Americans are on a continuous prescription to medicine, this trend will lend itself to rapid growth as customers can mail order larger quantities of drugs that they will need over time. Additionally, many insurance companies offer an economic incentive for medicine to be purchased mail order in quantity, saving the insurance company money.
Pharmacy Business Plan Sample. The Discount Pharmacy's main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market - those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies - we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication.
The Discount Pharmacy will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. 1.1 Objectives The objectives for the first three years include: 1.2 Mission 1.3 Keys to Success. Newsagent - Newsstand Business Plan Sample. People's News will be a new, small chain of newsagent kiosks located in Chinatown, New York City. Prepared to launch in 2010, the business will open subway station newsstands selling a combination of English language and Chinese language periodicals as well as drinks and snacks appropriate for both markets. Customers are expected to be residents of Chinatown, commuters, visitors, and tourists, as Chinatown is both a shopping and tourism destination for out-of-towners and NYC residents from other neighborhoods.
People's News is so-named for the People's Republic of China, and will seek to offer a taste of mainland China periodicals and products to customers. It will also provide introductions to American publications to increase the exposure of Chinese immigrants to American culture and language and to better serve English-speaking customers. Objectives People's News intends to meet the following objectives in its first three years of operation: Mission Keys to Success Page. 10 Reasons Your YouTube Videos Aren't Popular. In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers.
In this edited excerpt, the author reveals the 10 characteristics of unpopular YouTube videos and offers tips for avoiding these hurdles. Out of all of the videos uploaded to YouTube every day, a very small percentage generate more than a few hundred views, and only an elite few of those actually manage to go viral and attract thousands, millions or, in a few rare cases, billions of views. Instead of focusing on trying to create viral videos, you should dedicate your efforts to catering specifically to your target audience when writing, producing, shooting and editing videos. These days, when it comes to measuring a successful video on YouTube, it's not about the number of views. Jason R. Where to Get the Money to Build Your Mobile App. Image credit: Robert Galbraith/Reuters Raising $1 million for your mobile app startup is child's play -- assuming you've proven that customers want your product.
Many entrepreneurs mistakenly assume that investors will be interested in investing in their mobile app at the idea stage. What they fail to understand is that ideas, or great ideas, don't mean anything unless they're validated by customer orders or downloads. In a recently recovered interview with Steve Jobs, he talks about the disease that grips most people, which he explains is "thinking that a really great idea is 90 percent of the work. The problem with that is that there is a tremendous amount of craftsmanship in between a great idea and a great product and as you evolve the great idea, it changes and grows. " Investors realize that there are many ideas that are similar in nature (Google vs. Related: Why Starting Small Can Lead to a Better App Bootstrap: If there is any way that you can bootstrap your mobile app, do it. Let Go, Keep it Simple, Move Quickly: Secrets to Being a Productive Entrepreneur (Infographic) Forget Setting Goals. Focus on This Instead.
We all have things that we want to achieve in our lives -- getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on. And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently.
I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business. What I'm starting to realize, however, is that when it comes to actually getting things done and making progress in the areas that are important to you, there is a much better way to do things. It all comes down to the difference between goals and systems. Let me explain. The Difference Between Goals and Systems What's the difference between goals and systems? If you're a coach, your goal is to win a championship. Now for the really interesting question: Related: How You Can Form Good Habits and Stick to Them. How to Create a Marketing Plan. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets.
Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Who should see your plan? You can't do a marketing plan without getting many people involved. What's the relationship between your marketing plan and your business plan or vision statement?
A marketing plan, on the other hand, is plump with meaning. Drug side effects via social media. Dr Internet can benefit patients and doctors. Doctors call it the “Google stack” (the printouts listing all the potential and worrisome diagnoses) and it could be a benefit or a problem. A Google stack is when patients visit their doctor with printouts of health information they they downloaded from the Internet. Used correctly this information can benefit both patient and physician but used incorrectly can lead to more cyberchondria. According to Time magazine “Whether the Internet is a useful or dangerous place to get health information is not a novel question. Information overload, biased sources, complicated jargon, conflicting recommendations and stories that always seem to invoke nightmare scenarios are well-known reasons to be wary of Googling your symptoms.”
Research has suggested that higher co-pays are going to lead to a decline in patients visiting physicians but we’ll have to wait for more data to learn if there is a correlation between rising co-pays and using the Internet for self diagnosis. The best skill any DTC marketer can have. The FDA gets it right on social media marketing. Social media means more than marketing products. It means using this “emerging electronic media” to advance the public health by communicating factual and timely information. Damn right ! But will pharma marketers get the message ? The FDA’s December 27th Draft Guidance, “Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices” offers sound counsel on social media but not much in the area of direct guidance and why should they ?
Social media is changing too damn fast to issue guidelines that will be outdated in a few weeks or months. What does this mean for DTC Marketers ? It means you need to get up your asses and stop sitting on the sideline and join the conversation but it also means that you need how to market with people rather than selling to them. Consumer packaged good marketers are quickly learning that the conversation around their brands via social media have to be personal and relevant. So will pharma marketers “get it”? Making product websites more effective. The rise of people using the Internet has probably done more to make DTC marketing ineffective than any other consumer behavior. Yet with more and more people using the Internet for health pharma marketers have not evolved their online marketing to meet changing needs and wants of empowered patients. At the core of any online marketing strategy is a keen understanding of how people are using the Internet and what they want from you in terms of usability and information.
Most pharma product websites are stuck in web 1.5 and have not evolved with tactics such as customized home pages tied to search specific search terms. However pharma marketers also need to understand the “triggers” that drive consumers online for health information. These include: (1) The search for general “condition” specific health information. What consumers want to know is “what is it, how serious is it and what are my treatment options” . (2) Collecting information on specific health treatments (Rx)
Do patients want apps to remind to stay compliant ? Customer Lifetime Value | TDT Analytics.
Patients as people not market segments. Healthcare blogging.