Intro to Asana. The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy. Fluent. Forms On Mobile Devices: Modern Solutions. Why You Should Get Excited About Emotional Branding Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace. In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. Read more... A Guide To Validating Product Ideas With Quick And Simple Experiments You probably know by now that you should speak with customers and test your idea before building a product.
Mistakes include testing the wrong aspect of your business, asking the wrong questions and neglecting to define a criterion for success. Read more... Read more... Semantic Foundry » The UX Canon: Essential Reading for the User Experience Designer. For some time I had been slowly acquiring books, reviewing books, and recommending books to colleagues who were interested in “getting into” interaction design, user experience design, information architecture or usability. This eventually led to me cataloging my list of what I consider the best books in the field. With help from my friend Dave Malouf (co-founder of the IxDA and Professor of Interaction Design at SCAD), we edited this list of my canon, and now I want to share this list with you. If you have a question about a particular book, feel free to email me. Next steps, besides slowly acquiring and reviewing more books, is to begin further classification of books. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper Emotional Design: Why We Love (Or Hate) Everyday Things by Donald A.
Leonardo’s Laptop: Human Needs and the New Computing Technologies by Ben Shneiderman Designing Interactions by Bill Moggridge.