Social Media B2B: Exploring The Impact Of Social Media On B2B Companies. The PRagmatist. As a marketing and communications professional, I appreciate the challenges of launching any kind of customer outreach program.
I have recently been working on a marketing campaign for a client to reach their customer base with a new product, and we have been walking the tightrope of how much outreach is too much? These customers already get two or three regular communications each week with pertinent research and other data. How many times can we add a sales pitch to the mix without alienating our clients? Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls. BuzzMachine. Chrisbrogan.com — Learn How Human Business Works - Beyond Social Media.
Web Ink Now. FutureNowInc.com. Always Be Testing The Amazon Best SellerThe easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer, by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates.
Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data. By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.Waiting For Your Cat to Bark? Conversion Rate Marketing: Improve your website conversion rate with OnTarget by FutureNow.
Conversion Rate Optimization & Marketing Blog. Brian Solis - Defining the convergence of media and influence.