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As a marketing and communications professional, I appreciate the challenges of launching any kind of customer outreach program.
Always Be Testing The Amazon Best Seller The easy-to-understand, in-depth information in Always Be Testing: The Complete Guide to Google Web Optimizer , by Bryan Eisenberg and John Quarto-vonTivadar, will help you understand how to set up website optimization tests and improve your conversion rates. Learn the theory behind the testing, understand Google Web Optimizer click reports, discover the “why” of clicks, and decipher the valuable data . By the time you finish reading this book, no matter what your skill level, you will have learned how to set up tests and improve crucial page components with the help of real-world case studies and examples.