WebMetricsGuru. Predictive Analytics, CRM Analytics, Customer Intelligence, Predictive Analytics, Predictive Modeling. When can I stop?: 4 Predictions on the Future of the Web and Analytics - a blog by Alec Cochrane. Well it is this time of year that the world and his son comes out and does some predictions on the next couple of years, so I who am I to buck the trend?
Admittedly I am going to look stupid when someone comes and has a look at this post in a couple of years time (or will they?) , as everyone who ever makes predictions has ever done. Of course, these predictions are likely to be so far fetched that if any of them come true then I'll be masked out as a prophet and if they don't I'll be derided as a charlatan (or more likely, not read at all).
Otherwise it'd would be pointless making them. 1. Google was launched in 1996 and first started offering its Adwords service just over a decade ago in 2000 as its main revenue stream. Why do I think there will be a fall for Google? Spam is going to cause the downfall of Google and they know it. Google likes this because back in the day only dedicated customers posted reviews because they wanted to tell other people about the product purchases. 2. 3.
Digital Marketing Resources For CMOs (Chief Marketing Officer) Analytics Impact. Blog – Marketing Optimization and Google Analytics. ABtests.com - Share A/B Testing Results. Improve your conversion today. Official Webtrends Company Blog. » Level Analytics – Small Business Web Analytics. Jakubdr.com. L3 Analytics. I love split testing – Visual Website Optimizer Blog. Posted in Case Studies on April 7th, 2014 Company Bizztravel Wintersport, is a part of Bizz Travel Group, a leading online company in the Dutch travel industry.
They create their own products and sell them directly to consumers through their websites. Bizztravel Wintersport particularly specializes in skiing holiday packages in the Alps. Test Information Company: Bizztravel Category: Travel Increase: 21.34% Goal: Visits to Thank you page Background Analysis of Google Analytics statistics showed that: Site search is used most often to search for ski village names (e.g. [...] 1 Comment » Posted in Conversion Optimization on April 1st, 2014 All of us want to increase our website conversion rate. 2 Comments » Posted in How To on March 25th, 2014 Every time you Google something, you’re likely to see an ad matching your query. 11 Comments » Posted in Case Studies on March 18th, 2014 Imagine yourself looking for the latest book by your favorite author on Amazon. 1 Comment »
Omniture Industry Insights. Adobe.
Search Engine Marketing, Social Influence Marketing, Web Analytics & More - Gaetan Bertin Blog. Web Analytics India. Jason Egan > Marketing Measurement. Back of the Napkyn: A Web Analytics Blog. Google paid search (not provided) keywords and analytics By Colin Temple April 10, 2014 In the name of user security and privacy, Google yesterday announced that it will no longer supply information about the keyword to websites receiving ad clicks when the user searches from Google using a secure (HTTPS) connection.
From an analytics perspective, that means that the “(not provided)” issue with keywords will now apply to paid search data in addition to organic search, where it already exists. WebPagetest. Post-Click Marketing Blog - ion interactive. ConversionRater - Pat McCarthy's Blog. Landing Page and Conversion Optimization Blog. Web Analytics & E-commerce (En) The Digital Analytics Hub continues the successful format of XChange Europe (pioneered by Semphonic's XChange Europe that was produced by Semphonic, AEP Convert and Rising Media in 2012 and 2013) on June 2-4, 2013 in Berlin.
Matthias Bettag, one of the organizers, shares some insights about this new event below. Summaries of previous XChange Europe events may be found on my blog here: 2012 and 2013. Nicolas Malo: Hello Matthias, could you please start by explaining the concept of the Digital Analytics Hub event? Matthias Bettag : The DA Hub is a peer-to-peer conversational conference designed for enterprise analytics managers, optimisation professionals and data practitioners. Conversion Room. Website Optimization Services and Website Optimization Blog. A data mining, predictive analytics, and business intelligence community. Home. Chris Copeland | Getting Mobile Right Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app.
Tessa Wegert | There’s a Robot in My Media Buy Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Jim Sterne | Is It Cheaper to Keep Than Delete? Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. Anna Papadopoulos | The Transformational Boss Apr 10, 2014 - Great bosses can have a huge impact on the course of your life, possibly guiding you toward something you love or steering you away from something you're not right for.
The WiderFunnel Conversion Rate Optimization Blog. Juice Analytics. Much of what makes a great product manager is empathy and a desire to serve others. Tulsi demonstrates these qualities better than most I’ve come across. As you will see below, her passion for design as part of product management is only surpassed by that for her customers, products and causes. Oh, and there is usually much laughter involved. Enjoy and feel free to reach out to her at Even after years of product management experience at several companies, I still get frustrated when folks frequently say “So, you are a Project Manager”. With this in mind, let’s begin this discussion by describing what a Product Manager is. As Catherine Shyu, Product Manager at Send Grid puts so nicely: Gilligan on Data by Tim Wilson.
Crepuscular Light. Jonathan Mendez's Blog. Something has been happening on the Google SERPs (Search Engine Result Pages).
It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organize the world’s information and make it universally accessible. The keywords (pun intended) are “organize” and “access”. You see none of this information has ever belonged to Google. Ah, the interface. The @KISSmetrics Marketing Blog. Local Marketing and SEO Recommendation Tool for Small Businesses.
Analytics and Media blog. Introducing Instant Image Testing.
Picking the Winners Just Got Easier Last summer, we launched Instant Headline Testing, a data-driven creativity tool for editors that received huge kudos and positive feedback from the editorial teams that are our customers. Today, we formally announce the birth of that feature's twin sister: Instant Image Testing. The Newsroom of Tomorrow: What Happens When Editors Have Data When we arm knowledgeable human editors with more data, they don't race to the lowest common denominator, but rather toward richer, better… Data as a complement to human editorial judgment Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Outbrain acquires Visual Revenue. Where Brain Science and Marketing Meet. Bryan & Jeffrey Eisenberg — Professional Speakers, Best Selling Authors, Online Marketing Pioneers. The ROI Revolution Blog. 7 Major Paid Search Lessons Retailers Learned in 2013 December 18, 2013 2013 was a pivotal year in paid search for retailers.
Some experts estimate over 1,000 changes in AdWords alone! From a complete platform upgrade on AdWords to tons of new features on Bing, ecommerce retailers can easily lose track of all the changes. However, with each of these changes came lessons on how to adjust for improved profits in 2014. Keep Reading » KAIZEN Analytics. Kevin Hillstrom: MineThatData. Web Analytics, E-business and Marketing Optimization Blog. This is an article I wrote for Website Magazine in 2011.
I recommend that you pick up their latest issue to read many more articles. The American magazine “reaches 142,709 qualified website owners and Internet professionals and the largest audience of website owners and managers in the field.” There are many reasons why your attempts at conversion optimization could fail. If you avoid the mistakes listed in this article, then you will be more likely to succeed — it’s as simple as that. To achieve success in conversion optimization, here are the five biggest mistakes to avoid. 1.
According to renowned psychologist David Keirsey, everyone falls into one of sixteen temperaments. Which temperament are you trying to sell to? My own consultancy firm, inUse Insights (new brand since May 2012: Outfox), has also done similar work, grouping visitors into four types that are illustrated by different birds: owl, penguin, swallow and peacock. 2. 3. 4. Web Analytics, Behavioral Targeting and Optimization by Anil Batra. I am a big believer in targeting and personalization and have written extensively about it in this blog. However, targeting and personalization is not “set it and forget it” strategy. It needs to be continually tested to make sure that it is working and driving value. Sometimes you have to test and see if “no-personalization” will yield better results than personalization.
To make my point, let’s take an example: I get a weekly promotional email from a prominent marketing company. Atlanta Analytics, a website about analytics. WAA Blog. Your source for information, discussion, and candid thoughts on all things analytics. Blackbeaks Blog….All things Analytics. Web Analytics Blog - Online, Mobile & Social Media Strategy in Canada by Manoj Jasra. Jim Sterne on eMetrics. Conversion Optimization. Is Social Login Right For Ecommerce? Usability god Jared Spool’s famous case study of a $25 Billion online retailer (that shall remain nameless…okay, it’s Amazon) found that 45% of its customer file had multiple registrations, some as many as ten – thanks to an inability to remember ... Google Analytics Blog. Google Analytics, SEO and PPC blog. Understanding Bot and Spider Filtering from Google Analytics On July 30th, 2014, Google Analytics announced a new feature to automatically exclude bots and spiders from your data.
In the view level of the admin area, you now have the option to check a box labeled “Exclude traffic from known bots and spiders”. Most of the posts I’ve read on the topic are simply mirroring the announcement, and not really talking about why you want to check the box. Maybe a more interesting question would be why would you NOT want to?
Still, for most people you’re going to want to ultimately check this box. The Omni Man Blog - Omniture SiteCatalyst - Adam Greco. Advanced Web Metrics. Analytics Talk by Justin Cutroni. Web Analytics and Internet Marketing Blog - VKI Studios. Eric T. Peterson's Blog at Web Analytics Demystified. FutureNow's Marketing Conversion Rate Optimization Blog: GrokDotCom. Immeria. Occam's Razor by Avinash Kaushik.