background preloader

PR novelties, memes, stunts

Facebook Twitter

Crowd Source — The California Sunday Magazine. Uk.businessinsider. Companies Target Journalists With Ads on Facebook. The next time you see an article about a company or product, consider this: it’s possible the author heard about it through a Facebook ad.

Companies Target Journalists With Ads on Facebook

Marketers, public relations companies and advertising agencies are increasingly using social media to carefully place messages in front of journalists and media professionals, in the hope that doing so will “earn” them or their clients coverage, or at least keep them top-of-mind for a mention. This concept of targeting ads to “influencers” in certain fields is not a new one, but marketers say the increasingly granular targeting tools being offered by companies such as Facebook and Twitter are allowing them to get more sophisticated with their efforts.

It’s not uncommon for companies to target tailored messages to journalists at specific outlets such as The Wall Street Journal, the New York Times NYT -0.07 % or USA Today, experts say. “It works. Mr. According to Mr. Kim Davis slammed by marriage equality billboard in her own hometown. It’s Monday morning, which means that somewhere in Rowan County, Kentucky, clerk Kim Davis is returning to work after a court-mandated vacation (in jail).

Kim Davis slammed by marriage equality billboard in her own hometown

But, before she walks through those doors and gets back to business, she might drive past a billboard that has been put up to mock her position on marriage equality. South Koreans are watching people eat online - Business Insider. VIDEO. Nederlandse kinderen zeggen sorry voor terrorisme. On International Yoga Day, yoga is just politics by other means. The business of yoga is steadily growing and includes an over $10 billion industry in the United States alone.

On International Yoga Day, yoga is just politics by other means

Yet, some fear that yoga has been forgotten in India where it is being replaced by damaging “foreign” habits, such as eating unhealthy food and remaining stationary at desk jobs for most of the day. That is why Prime Minister Narendra Modi has taken it upon himself and his government to reclaim yoga from the yoga enthusiasts abroad, who are perceived to have co-opted the practice. Modi’s recent decision to appoint a Minister of Yoga in Shripad Naik reflects his ongoing efforts to reclaim yoga for India.

The Ministry’s strategy is to expand the role of yoga in key areas of Indian civil society, including schools, hospitals, and police training centers. This strategy widened last year when Modi proposed designating an annual internationally recognized yoga day to the UN General Assembly. 20 works of street art that make you say: how did they even think of this? Street art is becoming more and more popular and the artists are becoming more creative.

20 works of street art that make you say: how did they even think of this?

Instead of pointless vandalizing, impressive works that can really captivate you are becoming the new trend. These 20 works are really exceptional because they establish a connection with their environment. Dogs Follow People Across Billboards In This Clever Adoption Campaign. Drones Are So Last Year At Amazon, Yet The PR Machine Rolls On. Remember last Cyber Monday?

Drones Are So Last Year At Amazon, Yet The PR Machine Rolls On

Amazon was the center of attention, but not for its sales. It was in the news for its “drones” and Amazon Prime Air, a skunkworks project that suggested Big Seattle would soon be shipping products via quadcopter. Glide - video texting. A 3D-printing business that will sell you a hyperrealistic 6-inch statuette of yourself is actually doing well - Quartz.

A little over a year ago, a German company called Twinkind opened its doors with a novel proposition: For $300 it would 3D-print you a full-color, lifelike replica of yourself.

A 3D-printing business that will sell you a hyperrealistic 6-inch statuette of yourself is actually doing well - Quartz

The detail the figurines could capture was uncanny—the bristles of a moustache, the wisps of thread on a faded pair of jeans. Airbnb is throwing a slumber party at Ikea. Was dieser Künstler aus Schweizer Schokolade machte, ist genial. Da können Schokohasen einpacken! 1d852298-0ff8-11e4-b5fd-123139077938-medium.jpeg (JPEG Image, 543 × 361 pixels) b6e14196-1e09-11e4-b4db-22000ab926d3-original.jpeg (JPEG Image, 500 × 327 pixels)

Ontdek de meest gefotografeerde plekjes ter wereld. 'Weltmeister!' Duitse krant verrast met originele Scrabble-v... Steve Longton. Working for the weeknd: GoPro filmmakers capture major musical moment. Shutterstock: How did this project originate?

Working for the weeknd: GoPro filmmakers capture major musical moment

What made The Weeknd the ideal choice as an artist to work with? We were interested in his personal story. He was originally unknown, living an ordinary life in Toronto, and produced an amazing mixtape (House of Balloons). Similar to the rise of GoPro, his rise to fame was fueled by passion, new technology, and the power of the internet. How many different ways was the GoPro used in the shoot? We took 40 cameras. Suddenly, you find yourself straying from the concept of a “primary camera.” What challenges did you face in capturing the footage you wanted? Two Brothers Re-Create Childhood Photos As A Priceless Gift To Their Mother. EmailEmail There’s a fun new trend in contemporary photography – digging through one’s old childhood photos and creating detailed replicas.

Two Brothers Re-Create Childhood Photos As A Priceless Gift To Their Mother

The Luxton brothers’ project, though, is probably the most hilarious of them all. Verstoppertje spelen in een Ikea? Het kan! That Time Cleveland Released 1.5 Million Balloons and Chaos Ensued.