Posted On: January 28, 2013 Posted In: Google+ Comments: 176 Responses (This post originally pointed to a survey about Google+ having more than 300+ million active users and mistakenly, in a blind fit of Google+ rage assumed it was a Google+ study. That was a dumb call by me that clouded the main intent of the post.
GfK has established ‘consistent standards’ for global implementation of its new social media analysis (SMA) offer, which combines automated systems with interpretation by human coders.
Fan advocacy is an important topic for brands. We all want our most loyal fans to spread the word about how much they love our company.
One of the promises of altmetrics — an approach to measuring attention on research papers that relies on alternative measures to citations, such as downloads, social media mentions and collections in online libraries — is that it could provide an almost real-time view of the papers provoking most excitement.
Page views, registered users, app downloads. A hundred thousand of these, a million of those. These are the numbers and milestones tech companies brag about, both to press and investors.
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29 October 2012 | By Joe Fernandez
The first thing we usually think of when we hear the word "influencer" is Klout , followed by a bad +K joke.
Its no secret that social media can be a powerful tool to impact human behavior, but it’s been mostly unknown just how effective this type of communication can be, especially when it comes to actions like voting. But scientists at the University of California, San Diego recently conducted a study that suggests a single Facebook message that went viral encouraged over 340,000 people to vote in the 2010 mid-term election. How many Americans have changed their political opinions or voting preferences because of social media, and could a similar trend happen in this year’s election? Voter Turnout
Overview 46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women. A nationally representative phone survey by the Pew Research Center’s Internet & American Life Project finds that:
Between the anniversary of 9/11, the attacks on U.S. embassies in the Middle East and the political sparring match that ensued, it was a tumultuous week. At least the weather was nice, right? It was an incredibly busy week in the tech world, so you may have missed some important stuff if you weren't paying close attention. Apple announced the impending release of the iPhone 5, a new version of iTunes, upgrades to the iPod Touch and Nano lines and even a redesign of the now-iconic earbuds. Feeling overwhelmed? Fear not because even if you didn't have time to follow along, we were all over it.
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference An exclusive, live webinar from Social Media Today
Editor’s Note: This guest post was written by Bob Lisbonne, CEO of in-image advertising company Luminate. He was previously a General Partner at Matrix Partners, and worked at Netscape Communications, where he was the senior vice president and general manager of its browser division. Images shock, delight, inspire and provoke. They grab our emotions in ways that text simply cannot. Would Facebook be Facebook without photos? You want to see what’s going on in the lives of your “friends,” not just read a status update.
SOURCE: Hyper Marketing Inc. New Study by Integrated Marketing Agency Ryan Partnership Urges Retailers and Brands to Work Together to Win Hearts and Market Share WILTON, CT--(Marketwire - Sep 6, 2012) - Branded shopping apps are the strongest driver behind unplanned purchases, branded content on social networks drives people to try new products, and texts and social media are most likely to influence where people shop, according to a new study released today by Ryan Partnership , an integrated marketing agency that is part of the Hyper Marketing, Inc. network. The 2012 Ryan Partnership Digital Retail Study comes out just 18 months after the company's last retail study. Shoppers' usage of digital retail tools -- ranging from store websites and mobile coupons to daily deal sites and QR codes, has doubled or even tripled , depending on the tool, in the 18-month period.
The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. It is no longer a question of whether a company needs to be in social media, but more how to measure the efforts. In the infographic below, thanks to MDG, we get a better look at additional factors to determine effectiveness beyond the obvious “did someone buy our stuff”.