Posted On: Posted In: Google+ Comments: 181 Responses (This post originally pointed to a survey about Google+ having more than 300+ million active users and mistakenly, in a blind fit of Google+ rage assumed it was a Google+ study. That was a dumb call by me that clouded the main intent of the post. The Farce That Is Google+
Social campaigns need scale and rigour
GfK has established ‘consistent standards’ for global implementation of its new social media analysis (SMA) offer, which combines automated systems with interpretation by human coders. SMA taps into the company’s global network to deliver web content gathering and analyses in any language. Local specifics of the web landscape are taken into account, with SMA insights then integrated with other context-specific information - such as survey data or knowledge on purchase behavior. GfK piloted SMA in a recent study run in the People’s Republic of China, identifying, collecting and analyzing the online buzz for four smartphone brands. 16674 - GfK Aims for Global Standard in Social Media Analysis
The four toughest questions you must ask What exactly are the toughest questions when it comes to social media listening research? They’re the ones that force you to admit your weaknesses, your faults, your errors. So if you’re going to take the plunge, here are five questions that could make vendors squirm.
The Most Loved and Hated Brands of 2012 Fan advocacy is an important topic for brands. We all want our most loyal fans to spread the word about how much they love our company. While companies are spending a lot of time and money focusing on “influencer” outreach, I’ve been equally exploring the topic of “fan influencers”. I’ve been looking for opportunities to build strategies for brands that focus on finding your most influential fans and providing them with a platform to amplify their message and we’re doing some interesting testing. As a result, I was curious about how advocates and detractors mention brands online. I wanted to see if I could find interesting findings in how we display our love and hatred for brands.
If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!) Your company will never be truly social if you silo social activity within a consultant or a staff manager. 7 Things Your Social Media Consultant Should Tell You
What were the top papers of 2012 on social media? One of the promises of altmetrics — an approach to measuring attention on research papers that relies on alternative measures to citations, such as downloads, social media mentions and collections in online libraries — is that it could provide an almost real-time view of the papers provoking most excitement. Citations, by contrast, are inevitably slow to gather pace. So as Nature was starting to think about its review of 2012 (at the end of November — we start early!) we also asked altmetrics experts to pick out the most noted papers of the year.
Page views, registered users, app downloads. A hundred thousand of these, a million of those. These are the numbers and milestones tech companies brag about, both to press and investors. Andreessen and Mixpanel Call for an End to “Bullshit Metrics” - Liz Gannes
64Share Synopsis Is the internet and social media influencing your brain? Documentary filmmaker Tiffany Shlain investigates our changing behaviors in the connected world. As kids, we all learned what our brains look like on drugs, but what do our brains look like on social media? The rapid rise and adoption of the Internet, gaming, and social media have no doubt had an impact on how we see the world and interact with one another. This Is Your Brain On The Internet
WaveMetrix launches best-practice framework for Twitter 29 October 2012 | By Joe Fernandez UK— Social media insights firm WaveMetrix has launched a framework for analysing brands’ customer service performance on Twitter. The company says that Twitter has become an increasingly popular customer care channel, but brands must measure their performance more accurately if they want to keep control of their reputations. Its new framework aims to help brands keep track of the response time for each complaint while monitoring where brands can offer the best customer service. It recommends having a dedicated Twitter support handle alongside a main brand one, in order to channel “negativity” away from their main brand handle.
UK market research sector worth Â£3bn
Would You Pay To Discover Social Influencers? The first thing we usually think of when we hear the word "influencer" is Klout, followed by a bad +K joke. The idea of tacking a be-all, end-all number onto our social significance may seem trifling, but social scoring is becoming an increasingly attractive method for businesses, marketers, and agencies to discover their best customers and brand evangelists. And following them are a crop of startups who are trying to help them wade through all that social data and, along the way, make a profit. One service, Little Bird, is trying a novel approach: surfacing what it calls "trusted influencers and experts on any topic online."
Social Sentiment: Are You Listening?
Its no secret that social media can be a powerful tool to impact human behavior, but it’s been mostly unknown just how effective this type of communication can be, especially when it comes to actions like voting. But scientists at the University of California, San Diego recently conducted a study that suggests a single Facebook message that went viral encouraged over 340,000 people to vote in the 2010 mid-term election. How many Americans have changed their political opinions or voting preferences because of social media, and could a similar trend happen in this year’s election? Voter Turnout Voting Influence Survey - AYTM
Twitter CEO: Apple is our Mentor, Facebook our Opposite
Online Life in Pictures Creators and Curators Photos and videos have become key social currencies online. 46% of adult internet users post original photos or videos online that they themselves have created. Photos and Videos are Key Social Currency Online
52 Digital Media Resources You May Have Missed Between the anniversary of 9/11, the attacks on U.S. embassies in the Middle East and the political sparring match that ensued, it was a tumultuous week. At least the weather was nice, right? It was an incredibly busy week in the tech world, so you may have missed some important stuff if you weren't paying close attention. Apple announced the impending release of the iPhone 5, a new version of iTunes, upgrades to the iPod Touch and Nano lines and even a redesign of the now-iconic earbuds. Feeling overwhelmed? Fear not because even if you didn't have time to follow along, we were all over it.
What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference An exclusive, live webinar from Social Media Today September 18th at 12pm EST / 9am PST
Just Picture It: The Imagesphere Editor’s Note: This guest post was written by Bob Lisbonne, CEO of in-image advertising company Luminate. He was previously a General Partner at Matrix Partners, and worked at Netscape Communications, where he was the senior vice president and general manager of its browser division. Images shock, delight, inspire and provoke. They grab our emotions in ways that text simply cannot. Would Facebook be Facebook without photos? You want to see what’s going on in the lives of your “friends,” not just read a status update.
Shopping Apps, Social Media and Branded Text Messages Playing Critical Role in Shopping Decisions
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SumAll Launches Analytics Tool For Working Out Social Media ROI
Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do
Are We All Braggarts Now?
Greater Than You: Energizing Health Online. How Individuals Use Social Media to Personalize Medicine
Our new place to complain about the boss: Everywhere
Please, NBC and IOC, Learn How to Share the Olympics
Google+ traffic soars: 66 percent increase in nine months | The Verge
Survey: Google+ Whomps Facebook on User Satisfaction
O2 Tweets a Primer on Dealing with Rude Customers
5 Reasons Email Marketing Crushes Social Media Marketing for B2B
A Best Practices Approach to Social Media Research « Research Design Review
leahbesajimenez : Congratulations @TweetupMN
Online Shopping for Electronics, Computers, Appliances | LAZADA
Sorry, Marketers, You're Doing Twitter Wrong [REPORT]
How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC]
Should Social Media Replace Surveys? | Competitive Advantage Marketing Inc
Announcing a Breakthrough in Measuring the Impact of Social Media on Sales
"the social" has always been there
3 Ways to Use Pinterest for Marketing Research
Digital Stuff / #CMO guide to #SocialMedia Landscape
Data point: Our unhappy addiction to social media
What are Social Media KPI’s?
Kit Kat and JWT Singapore launch widget to help cope with social media stress - News - Digital
Do You Know If Your Competition Is Kicking Your Butt In Social Media? | InfiniGraph – The Blog
A New Category Defined: Social Performance Software
Social Media Users Spend 21% More On Brands That Exceed Customer Service Expectations [STUDY]
What is the Future of Social Media for Orthopedic Surgeons?
For Brands, Social Media Shows Returns but Measurement Hurdles Remain
Digital Stuff / TV shows with the most #buzz on #socialmedia week of the 24th April 2012 - (TV)^socialmedia
Digital Stuff / Brands and #socialmedia - an #infographic
Digital Stuff / #pepsi #now - not too shabby a #socialmedia effort ":D
How Can Marketers Build a Real Community of Customers? | Small Agency Diary
Social Media Analytics – How to Engage With The Data Of Social Media
Klout Doesn't Really Measure Influence [STUDY]
Data Analysis | Analytical-Solution.com
Exploiting social media: The next step in business analytics
Over 80 per cent of Asia's top companies using social media
Why Groupon Must Change Its Business Model for Long-Term Success
Klout to update algorithm, launch score insights tomorrow
Hands on: Nokia Lumia 800 Windows Phone [video]
What is Social Media Research?
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
Twitter used to track moods
Marketers doubt social ROI
The Daily Social
Social media for business 101 « eskimon
Beyond social media buzzwords: It's your business that matters and how you think and what you believe that really matter
The (Realistic) Risks & Rewards of Social Media: 15 things you stand to gain, and lose, by engaging in social media
As Net Stocks Sizzle, Zynga Aims High for Its I.P.O.
Login - Advertising Age
What Is Facebook, Really? - Jeffrey F. Rayport - The Conversation
How Facebook eclipsed Google in 2010
Six Social Media Trends for 2011 - David Armano - The Conversation